NOKIA MARKETING PRESENTATION

PRESENTATION ON NOKIA : 

PRESENTATION ON NOKIA FOLAKE ODUYEMI A4015665

Report Includes : 

Report Includes Vision Mission Situation Analysis SWOT Analysis Primary Research Secondary Research Profile of the Target Customer Conclusion

Vision : 

Vision The Vision of Nokia: “Our vision is a world where everyone can be connected. Our vision is to ensure that 5 billion people are always connected at any given point and to achieve 100 fold more network traffic”

Mission : 

Mission “In a world where everyone can be connected, we take very human approach to technology” Connecting is about helping people to feel close to what matters, wherever, whenever. Nokia believes in communicating, sharing, and in the awesome potential in connecting the 2 billion who do with the 4 billion who don’t. If we focus on people, and use technology to help people feel close to what matters, then growth will follow. In a world where everyone can be connected, Nokia takes a very human approach to technology.

SITUATIONAL ANALYSIS : 

SITUATIONAL ANALYSIS The Situational Analysis comprises the internal and external marketing environment of Nokia Elite. It is analysed using the SWOT MODEL

SWOT ANALYSIS : 

SWOT ANALYSIS STRENGTHS The Leader in the Industry Well known brand. Strong Financial Backing. Great features of Nokia Handsets. Strong Customers Relation. Long lasting batteries

WEAKNESS : 

WEAKNESS Late in developing new designs Less mobile applications compared to its competitors. Inadequate innovation skills compared to its competitors

OPPORTUNITIES : 

OPPORTUNITIES Targeting right customers at right time. Increase their presence in the SMARTPHONE market, which they are just entering, as well as window mobile. Can increase their Growth rate by reducing their profit ratio. Tax Reduction

THREATS : 

THREATS Strong Competition. Saturation in Current Market Challenges of Continuous Technological Development.

PRIMARY RESEARCH : 

PRIMARY RESEARCH Primary research techniques used include: Interviews Questionnaires

SECONDARY RESEARCH : 

SECONDARY RESEARCH Secondary research techniques used include: Online Research Visit to a local library for research Articles Textbooks

Customer profile : 

Customer profile Gender Male and female. Income Level Average to High Income Earners Ages 25-50, this is the segment that makes up 80% of the Nokia mobile phone market according to the NOKIA Ltd. Status Professionals , Businessmen College students.

Target Market : 

Target Market Target market for the Nokia mobile phone is between ages 20-40. Who want to use Something Special International Students Teenager s and Business class

CONCLUSION : 

CONCLUSION Having Analysed the Internal and External Environment, it proves to be favourable to launch the new Nokia Elite phone. The marketing plan for this product contains more details of how the strategy will be implemented.