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Premium member Presentation Transcript Aditya Birla Group : Aditya Birla Group Introduction about Aditya Birla group : The roots of ADITYA BIRLA GROUP date back to the 19th century in the picturesque town of pilani , set amidst the Rajasthan desert . It was here that Seth Narayan Birla started trading in Cotton in 1857, laying the foundation for the ‘House of Birlas’. In 20th century Ghanshyamdas Birla set up industries in critical sectors such as Textiles & Fibres , Aluminium , Cement & Chemica Introduction about Aditya Birla group About Birlas : About Birlas Aditya Birla Group started at 1857. Shiv narayan Birla started cotton trading operation in the small town of pilani in rajasthan. Ghyanshyamdas Birla(GD birla)-1919-he set the manufacturing company. Grandson of G.D.Birla is Aditya Vikram Birla(A.V.Birla)-1964- Son of A.V.Birla is Kumar mangalam Birla(K.M.Birla)-1995. Aditya Birla Companies and Brands. : Aditya Birla Companies and Brands. About k.M.Birla : About k.M.Birla Kumar Mangalam Birla is a chaiman of aditya birla who is son of A.V.Birla. K.M.Birla done C.A and MBA from london business school, at the age of 28 taken responsibility towards business having total revenue of INR 15,000 crores with assets of INR 16,000 crores.It had a strength of 75,000employees and 6,00,000 shareholders. K.M.Birla : K.M.Birla After taking up the change,K.M.Birla decided to consolidate entire entire group’s companies under one umbrella of the “Adithya’s birla group”. Many critics were opinion that “K.M.Birla would unable to manage the group successfully” When k.M.Birla handovered business from his father in 1995,his critics dismissed him as a soft and shy person. who lacked the business expertise and assertiveness of his father A.V.Birla. . Key People : Key People Mr. Sanjeev Aga Mr. D. Bhattacharya Managing Director, Idea Cellular Limited and Director, Aditya Birla Management Corporation Private Limited Managing Director, Hindalco Industries Limited, Vice Chairman, Novelis Inc. and Director, Aditya Birla Management Corporation Private Limited Slide 17: Mr. Shailendra K. Jain Dr. Santrupt Misra Director, Aditya Birla Management Corporation Private Limited Whole-time Director and President, Grasim Industries Ltd. Slide 18: Dr. Bharat K. Singh Mr. K. K. Maheshwari Director, Aditya Birla Management Corporation Private Limited Head, Global Chemical Business, Global Trading Business and Management Services DivisionAditya Birla Group Slide 19: Mr. Vikram Rao Director, Aditya Birla Management Corporation Private Limited Changes taken by K.M.Birla to prove that the critics are wrong….. : Changes taken by K.M.Birla to prove that the critics are wrong….. 1.Retirement policy : 1.Retirement policy He introduced a retirement policy in 1995,on the basis of which around 325 senior emplayees,who were there early 60s,had quit the organization in the next five years .subsequently about 400 young employees replaced them. Meanwhile ,answering the critics he said, "people in the group about twice my age when I took over as chairman. I had great respect for them personally, but I also feel the need for change”. 2.Corporate logo : 2.Corporate logo In 1996,he launched for the first time a corporate identity that would serve a corporate logo. The group selected the rising sun as the logo, which signified optimism and served as a unification symbol for the group. K.M.Birla said, “The new corporate logo helped in bringing various companies of the group together. This helped the organization to reenergize and get started to the path of change”. 3.Recruitment process : 3.Recruitment process K.M.Birla also changed the group’s policy in house recruitment. In 1996,he also made changes in group’s HR system. He hired professionals from other companies into his management team 4.Change in decision making : 4.Change in decision making The partha system of daily financial reporting which focused mainly on production was replaced with an “Economic value added model”. This model focuses on the aspects of profitability, asset productivity and growth. K.M.Birla also established aditya birla management corporation limited, the strategic decision making for ensuring the best practices across the group companies. K.M.Birla decided to reduce the group’s dependence on fiber based business where its market share was low. Instead he decided to concentrate on non-ferrous metals as there was less competition and hindalco already had a big presence in the aluminum sector 5.Scholarships to students and Awards to employees : 5.Scholarships to students and Awards to employees In 1999 K.M.Birla launched the aditya birla scholarship to promote excellence among students community to cultivate the leaders of tomorrow. He said, "cultivating a new generation of managers and cultivating a participative culture are keys to the increasingly energetic, people centered, and performance focused culture we aspire for”. He also launched Aditya Birla awards in 1999 where team achievements recognized every year . 6.Happiness at work : 6.Happiness at work Birla had also implemented the organizational health survey by the late 1990s, which measured the “Happiness at work” index. This was carried out to track the employees satisfaction. 7.Hierarchy based on performance of employees : 7.Hierarchy based on performance of employees K.M.Birla also brought in some managerial changes in the group. Before K.M.Birla took the chairmanship, the hierarchy in the group was determined by seniority instead of merit. He instituted a performance appraisal system. He decided to implement performance management systems,reviwed compensations and accentuated on training to bring meritocracy. He personally led the recruitment program from business schools. 8.Changes in reporting : 8.Changes in reporting He also brought about changes in reporting system being followed at the group. The top 20 executives of the group, who had greater responsibilities in the group, could report directly to K.M.Birla, thereby giving them complete freedom to run their businesses and same holding the more accountable for their performance. Analysts opinion : Analysts opinion Several analysts also praised KM Birla’s style of functioning. Analysts believed that K.M.Birla has began to think big in recent times. He usually used to focus more on extracting rather than betting big on growth. Despite remaining profitable the company’s growth has been slower as compared to its peers in the recent past. It has been reflected in the stock market. where its market capitalization of INR30,000 crores is less than its total turnover. : By V.Lakshmi, P.Pravallika You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.