McDonald’s Restaurant Ltd

McDonald’s Restaurant Ltd : 

McDonald’s Restaurant Ltd Group Presentation Presented By Adeel Wali Muhammad Muhammad Zafar Zafar Iqbal

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This Presentation will Overview selected business (McDonald’s), its objectives Overview Business Strategy of McDonald’s Provide Analysis of McDonald’s (SWOT, Situation) Provide conclusions and recommendation What is this Presentation all about?

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Ray Kroc was the founder of McDonald’s. McDonald’s operates over 31,000 restaurant worldwide , employing more than 1.5 million people. McDonald’s operates in 120 countries on six continents. McDonald’s serves more than 50 million customers a day worldwide, and more than 2.5 million people a day in the UK . SHORT STORY

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1940 :: First McDonald’s Opened in USA 1953 :: McDonald’s Began To Franchise 1964 :: McDonald's issued its first annual report 1975 :: Drive Thru Was Introduced 1984 :: Ray Kroc Died on 14th January 2005 :: McDonald’s Opened Wi-Fi Service 2009 :: McDonald's introduces three versions of Angus Burgers BRIEF HISTORY

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Analysis of McDonald’s Strengths

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Weaknesses

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Opportunities

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Threats

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Financial Analysis

Marketing Analysis : 

Marketing Analysis SWOT Analysis Situation Analysis 4 P’s Analysis $ Product Wide variety of menu items - traditional items - health-conscious items Local flavors

Marketing Analysis : 

Marketing Analysis SWOT Analysis Situation Analysis 4 P’s Analysis $ Promotion I’m lovin’ it campaign to attract family Feature artists to target teenagers Give Ronald a more prominent place

Marketing Analysis : 

Marketing Analysis SWOT Analysis Situation Analysis 4 P’s Analysis $ Place 30,000 stores worldwide Operations Company-owned Franchise

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4 P’s Analysis $ SWOT Analysis Situation Analysis Marketing Analysis Price Traditionally - value-pricing as competitive weapon Now, offer products at range of price points -attract both price-sensitive and health-conscious consumers

Management Critique : 

Management Critique SWOT Analysis Situation Analysis Present + Past Series of unsuccessful initiatives Aggressive store expansion  cannibalization Tensions – stopped QSVC evaluation Poor Customer Service Level

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SWOT Analysis Situation Analysis Present + Past Management Critique Cantalupo took over in 2003 Launched initiatives aimed to - internal operations - slowing down expansion - enhancing relevancy to customers Shown positive progress

Situation Analysis : 

Situation Analysis SWOT Analysis Situation Analysis Distinctive Competencies Pioneer in Franchise Management Quick Expansion – Leader in Quick Serve Industry “Standardization” – What McDonald’s is Known For Sustainable Competitive Advantage World Recognition Presence > 120 countries Concern: Deteriorating Franchise Management Concern: Negative Brand Perception – “JUNK FOOD”