EBU-ISN EBU members audience trends_tcm6

EBU Members’ Audience Trends 1992-2004 : 

EBU Members’ Audience Trends 1992-2004 EBU-ISN - 7th Annual Conference Marrakech 14-16 September 2005 Daniël Poesmans Chairman GEAR VRT-Research Department

EBU Guides – Volume 2EBU Members’ Audience Trends : 

EBU Guides – Volume 2EBU Members’ Audience Trends Report based on a continuous tracking of 2 indicators share of PSBs 24 hour market share Amount of time spending watching/listening Grouped geographical/size

TELEVISION : 

TELEVISION

Television Audience Trends - Large Western European Markets : 

Television Audience Trends - Large Western European Markets

Television Audience Trends – Medium Western European Markets : 

Television Audience Trends – Medium Western European Markets

Slide 6: 

Television Audience Trends – Medium Western European Markets

Television Audience Trends - Nordic/Scandinavia : 

Television Audience Trends - Nordic/Scandinavia

Television Audience Trend - Central/Eastern and CIS Markets : 

Television Audience Trend - Central/Eastern and CIS Markets

Television Audience Trends Mediterranean Region : 

Television Audience Trends Mediterranean Region Figures available only for Turkey, Morocco, Greece, Israel, Lebanon, Cyprus and Malta Turkey : decreasing market share due to strong commercial competition Morocco : continues to increase its audience Greece : maintains its position for the third year in row Israel & Lebanon : maintain their share. Malta : PBS’ first channel remains overall market leader, despite commercial competition

Television Viewing Time - Western European & Nordic/Scand. : 

Television Viewing Time - Western European & Nordic/Scand.

Television Viewing Time - Central/Eastern Europe and CIS : 

Television Viewing Time - Central/Eastern Europe and CIS

RADIO : 

RADIO

Radio Audience Trends - Large Western European Markets : 

Radio Audience Trends - Large Western European Markets

Radio Audience Trends – Medium Western European Markets : 

Radio Audience Trends – Medium Western European Markets

Radio Audience Trends - Nordic/Scandinavia : 

Radio Audience Trends - Nordic/Scandinavia

Radio Audience Trends - Central / Eastern European and CIS : 

Radio Audience Trends - Central / Eastern European and CIS

Radio Audience Trends - Mediterranean Region : 

Radio Audience Trends - Mediterranean Region Figures available only for Morocco, Greece. Morocco : huge drop in audience share Greece : only daily reach

Radio Listening Time - Western European & Nordic/Scandinavia : 

Radio Listening Time - Western European & Nordic/Scandinavia

Radio Listening Time - Central/Eastern Europe : 

Radio Listening Time - Central/Eastern Europe

General Conclusions : 

General Conclusions The arrival of private broadcasters at different moments in every country, resulted in the fragmentation of the audience. This means of course a weakening of the former dominance of PSB organisations Together with the fragmentation we observe a sort of audience concentration. In a lot of countries a small number of channels (public or private) hold a significant share of total audience. Last years many PSB companies have been able to gain market shares again. In 2/3 of the 25 EU countries PSB total market share increased.

Discussion : 

Discussion ISN report is based on continuous tracking of market share Is share a good public service indicator ? Will share remain an indicator in general ? New technologies will introduce change in usage an consumption patterns More choice (channels, services, games, …) Time shifted viewing (PVR, EPG, …) New platforms (web, mobile, …) Mobility/out of home (pda, i-pod, …) Interactivity Convergence (tv, web, radio,…) New challenge in audience measurement systems New challenge for performance indicators for PSB