presentation MM priscille Lantonkpode A4017652

The world second biggest mobile operator : 

The world second biggest mobile operator

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Vodafone UK is a subsidiary of Vodafone Group Plc. It has 16million customers and own more than 347 stores spread across UK. The 2010 Annual Revenue of the company show a profit of 44.5 billion thus an 8.4% growth About Vodafone UK

About Vodafone UK : 

About Vodafone UK “For more than 20 years we’ve been at the forefront of mobile innovation. Now we’re entering a stretch of uncharted territory as next generation technology opens up a whole new range of opportunities for customers. It’s a new and exciting stage in our journey”. Vodafone was chosen just to create general awareness of the UK Telecommunication Industry and all the Marketing activities carried out by major operators in the Field such as O2, T-Mobile, Orange or Virgin mobile

Why do so many people choose Vodafone? : 

Why do so many people choose Vodafone? Vodafone invest into building a network that allows customers make more calls from many places Quality and reliability of services Costs reduction leading to around 50% savings for customers High level of customer service (great calls handling and billing)

SWOT ANALYSIS : 

SWOT ANALYSIS Strengths Diversify portfolio with strong mobile telecommunication operations in UK Great Network Infrastructures Continuous innovation Great customer service Efficient and reliable team of employees

SWOT ANALYSIS : 

SWOT ANALYSIS Weaknesses Limited exposure in emerging markets High debts Lack of control over Partnership Profitability and return on assets are not always achieved

SWOT ANALYSIS : 

SWOT ANALYSIS Opportunities Improve accessibility to wide range of customers Focus on cost reductions to improve returns Expanding market boundaries and enter a new Industry

SWOT ANALYSIS : 

SWOT ANALYSIS Threats Adverse macro economic conditions(volatility of the financial markets and government regulations) Increased competition Delays in the development of new products and network compatibility

The Vodafone “2in1” Box(V21) : 

The Vodafone “2in1” Box(V21) In view of the company using its strengths and opportunities to overcome threats and failure , a product line expansion has been introduced. V21 is both a wireless broadband and a Freeview box design to enable customers enjoy their time at home.

From This : 

From This

To That : 

To That

The Advert : 

The Advert The following clip is the advert for the Vodafone “2in1” Box

The moments you love : 

The moments you love thth Get your Vodafone “2in1”Box today and enjoy Great Broadband and Entertainment No phone line needed No installation cost Have an amazing choice of TV programs and a high speed download All for just £80