U.S. Commercial Service :U.S. Commercial Service U.S. Government Business Services In Support of APP Objectives October 22, 2008 Aaron Held, Commercial Officer United States Department of Commerce, Silicon Valley Export Assistance Center 55 S. Market Street, Suite 1040, San Jose, CA 95113 Tel: 408-535-2757 x106 Email: aaron.held@mail.doc.gov Web: www.buyusa.gov/siliconvalley


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives Benefits of going international are clear Additional revenue streams Valuable learning opportunities Cutting edge technological developments outside the United States Emerging standards being established by non-U.S. firms, governments Marketing/sales techniques of competitors Interests and needs of discerning customers Influence over trends, developments, standards, market preferences Options for hedging against market fluctuations


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives Still, resource constraints delay, or even prevent, many from going international Effort: a lot of work up front, prospects for reward unclear Time: already too busy getting up and running, attending to local/domestic market Money: all funds dedicated to ramp-up, no slack to dedicate $30-40k to approaching an overseas market Experience: lack of familiarity with culture, language, currency, legal/regulatory framework


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives Accelerate your global business growth with the United States Commercial Service “Outsource” much of the effort required up front Shorten time to market Lower cost of approaching overseas markets


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives The United States Commercial Service Part of the United States Department of Commerce 100+ Export Assistance Centers across the United States U.S. Embassies and Consulates around the world U.S. diplomats and local industry specialists


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives Free publications, market research, and other resources at www.export.gov Research by industry Research by country Export basics Guidance on IPR protection, CE marks, tariff rates, etc.


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives Free guidance and counsel Assistance building business plan for international growth Conference calls with U.S. Embassies and Consulates worldwide U.S. diplomats Local industry specialists, many with years/decades of private sector experience


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives Small cost-recovery fees for more customized assistance Qualified contact lists Face-to-face introductions Due diligence checks Range from $75 – $700 for small and mid-sized enterprises, $300 - $2,300 for large companies Broad variety of promotional events (costs vary) Takes you less time, costs you less money Straight line to new markets and customers


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives What if there is a problem? Contract Lawyers IPR Lawyers Customs Officials Ministries, Regulators Industry Associations Collections Services The U.S. Commercial Service is connected!


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives Liaison to Other U.S. Government Agencies Export-Import Bank of the United States (www.exim.gov) United States Trade and Development Agency (www.ustda.gov) Overseas Private Investment Corporation (www.opic.gov) United States Department of Energy (www.doe.gov) – Renewable Energy Initiatives! United States Department of State (www.state.gov) United States Trade Representative (www.ustr.gov) United States Agency for International Development (www.usaid.gov) And several more…


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives 51% U.S. content rule 51% sales cost, includes R&D, design, testing/certification, sales, marketing, after sales service, repatriation of revenue, and other management activities Trade agreements (NAFTA, DR-CAFTA, others) and export finance services (Ex-Im Bank, etc.) require 51% manufactured cost (materials and labor only) If you manufacture overseas, check with us to see if you qualify for our services


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives Cleantech drivers are global and urgent… Energy security Water security Food security Climate change Resource scarcity Urbanization of global population … and both India and China figure prominently in discussions on all of these drivers.


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives India Power generation growing 7.3% (2006-07) to 7.6% (2007-08) Current electric power supply is 30 percent less than demand – shortages, blackouts, poor reliability, significant financial loss! Indian Ministry of Power reports need for additional 107,000 MW capacity (generation and transmission/distribution) before 2012 – this will required an estimated investment of $170 billion The United States continues to be one of the largest exporters of generation and transmission equipment, along with Germany, Japan and the UK Learn more here: www.buyusa.gov/india/en/ccg2008.html


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives China Total power consumption grew by 7.8% in 2007 Power generation grew by 14.1% in 2007, to 326.32 million kWh 83% Thermal; 14% Hydro; 2% Nuclear; Less than 0.1% Wind Construction of power generation facilities continues at accelerated pace China continues to demand full technology transfer and localization, despite WTO agreement Market potential for American companies in: Advanced power generation systems Control, monitoring and safety equipment Energy-efficient and environmentally friendly equipment Management support systems for power generation and electric utilities Learn more here: www.buyusa.gov/china/en/power.html


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives Key APP Projects in India and China 3rd U.S. APP Clean Energy and Environment Trade Mission to China and India, led by Assistant Secretary of Commerce David Bohigian September 1-12, 2008 China: Beijing, Jinan, Shanghai India: New Delhi, Hyderabad, Mumbai 18 U.S. companies, over 200 one-on-one meetings with national and local businesses and governments Already over $5 million in U.S. export sales as a result, with much more to follow The first two missions in the series were held in Fall 2007 and January 2008


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives Key APP Projects in India and China (continued) U.S.-China Environmental Industries Forum in Beijing, October 21, 2008 India Renewable Energy Trade Mission 2006 India Renewable Energy Trade Mission 2007 at PGRE&F07 APP Ministerial Meetings in New Delhi, October 2007 Inbound Indian Buyer Missions Washington International Renewable Energy Conference (WIREC), in Washington, DC, March 4-6, 2008 PowerGen Renewables Conference, in Las Vegas, NV, February 19-21, 2008 National Renewable Energy Lab (NREL), Boulder, CO, March 2008 Coal Prep Exhibition and Conference, Lexington, KY, April 29 – May 1, 2008 Cement Task Force Meeting, Charlston, SC, May 2008


U.S. Government Business ServicesIn Support of APP Objectives :U.S. Government Business ServicesIn Support of APP Objectives Questions? Comments? Give us a call! United States Department of Commerce Silicon Valley Export Assistance Center 55 S. Market Street, Suite 1040, San Jose, CA 95113 Tel: 408-535-2757 Web: www.buyusa.gov/siliconvalley