Why Search is a Powerful Marketing Channel

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Why Search is a Powerful Marketing Channel : 

Why Search is a Powerful Marketing Channel Search engines take advantage of reverse broadcast networks. This a unique system of broadcasting where companies don't need to tell consumers, it's the reverse, cosumers tells you what they actually want. Ultimately advertiser's conversion ratio is high and they get a better return on investment(ROI). If you have a business and a business website, then you should optimize your website for Search Engines today. In this presentation we will discuss the major factors that makes Search engines as a powerful marketing channel compared to other advertising networks. 1.Reverse broadcast networks Seomixi.com- one stop Internet Marketing Company.

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2. Sell what your customers want, when they want it. While normal advertising like TV, radio etc interrupts people but search allows you to sell what your customers want, when they want it. Search is not intrusive, and does not look or feel like any other form of advertising. 3. Cost effective & Highly targetted. In advertising media like TV it may cost you thousands of dollar for a single few seconds of Ad, don't forget to add a few more thousands in making the Ad. But in search engines your website can rank top by paying a SEO company which is almost a one time expense. If you go for PPC in search engines it may cost you hundreds of dolars but it is highly targeted. Seomixi.com- one stop Internet Marketing Company.

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4.Global coverage Marketing channel like TV & Radio advertising may be geographically resrticted which may limit your reach to prospective costumers. But Search engines has a global reach, if your site is on the web then any person on the plannet can be your costumer. Search engines have crept into peoples life. It has become a standard for peoples to use search engines to seek information, find products, do shopping from home etc. A report from Comscore reveals that the total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46-percent increase in the past year. This speaks why you should make search engines your favorite marketing channel. 5.Search engines are boosting Seomixi.com- one stop Internet Marketing Company.

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6.Search marketing still in infancy Internet has become the fastest growing media, yet it is still in infancy stage as it has reached only 26% of world's population. A report from Nielsen Online shows that the world's polulation in December 2009 is 6.7 billion with 1.8 billion internet user, making it 26.6 % of the world population& growing at a rate of 400% during 2000-2009. With 74% of world population still unaware of internet, in coming years search engines are definitely going dominate as the most prefered marketing channel. Seomixi.com- one stop Internet Marketing Company.

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