Copa del Tres 7-18-10(3) (2)

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Copa Del Tres & JUST LIVE SOCCER is set out to host in the ultimate 3v3 soccer tournament in search of the American idol for the Beautiful Game

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PROGRAM OBJECTIVES Produce an engaging program: Inviting aspiring soccer athletes to compete in a local 3 vs. 3 tournament Grand exposure via national broadcast sports channel Ultimate incentive with prizing to include tickets & trip to experience the biggest club championship in the world – the UEFA Champions League Final Leverage viewers passion point and love for futbol & avid soccer fans alike Long-term goal - teases to 3 vs. 3 program series where winning athletes get their chance to try out for a Major League Soccer team

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BRAND EXPOSURE & STRATEGY Develop a unique marketing cross-platform program that illustrates exclusive opportunities `` for a brand partner Deliver high engagement & maximize brand retention Drive awareness & consideration Develop an integrated presence that allows for an exciting and authentic relationship between brand and soccer fans

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Fox Soccer Channel (FSC) The premier media platform for soccer in the U.S. Extensive programming lineup offering good coverage of major leagues in Europe, South America and beyond. Broadcasts in stunning High Definition. 69 percent male, 31 percent female 78 percent of viewers are between ages 18and 44 Available in nearly 40 million homes Highest median viewer income in ad-supported cable ($78,000) More than 1,700 hours of live soccer coverage each year Foxsoccer.com America's most-visited online soccer destination - headlines, stats, photo galleries and commentary from leading soccer experts and analysts. Educates and entertains soccer enthusiasts throughout the United States In addition, live and on-demand match streaming is available via FoxSoccer.tv. Social media presence at twitter.com/fsctv and Facebook.com/fsctv

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About Copa del Tres: American Idol of Soccer On the ground event 3 vs. 3 tournament in tri-state area (NY, NJ, or CT) Soccer athletes ages 16-22 Day long tournament taped for TV 1 hour show, premiering Q1 2011 with 3 encores Show highlights competitive soccer matches On-air promotion for 1-2 weeks prior to airdate

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Additional Game Highlights: Where: Spencer Rockman Soccer Complex in Edison, NJ When: October 2010 Airs: January 2011 as 1 hour show on Fox Soccer Channel Featuring Commentators: Tony Meola & Christian Miles Sideline: Temryss Lane

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How it works: Round 1: (on the ground only) First half of the day Approximately 32 teams of 3 compete against each other in a 7 minute game of Soccer Each teams compete in a total of 3 games 3 points for a win, 1 point for a tie, and 0 points for a loss in true World Cup fashion Teams with the most points advance to knock-out stage

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How it works: Round 2: (via broadcast) 2nd part of the day showcasing the best of the best Knock-out stage (you lose, you’re out!) Get to know the players Player interviews, backgrounds, follow their dreams, goals, aspirations, why they are there As teams progress, connection to the teams & player intensifies In-depth coverage of team work & individual skills Their wins Personal achievement Cultural backgrounds Infinite passion & connection to the sport

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How it works: Semi’s/Finals: (via broadcast) End of day Semis Features last 4 teams Finals Showcases the top 2 teams battling it out Awards Banquet Prizing - winning team gets presented with: Copa del Tres trophy 3 tickets to UEFA Champions League Final Hotel accommodations for 3 nights TV exposure via a nationwide audience Bragging rights in the Soccer community

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Sponsorship Levels Gol - $30k Title Sponsorship Includes: Brand name in title of show including co-branded graphics packaging Branding on & presentation of 1st ever Copa del Tres trophy Field-signage Total of 1 minute commercial inventory on Fox Soccer Channel Verbal's in-show 15 Tickets to the Saturday evening Awards Banquet

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Sponsorship Levels Corner Kick - $15k Field-signage 8 Tickets to the Saturday evening Awards Banquet Two verbal (s) in show Throw In - $5k Field- signage 3 Tickets to the Saturday evening Awards Banquet

Episode Format : 

Episode Format • 8 1-hour episodes featuring tournament highlights and team/ player backgrounds. • Final episode 1 ½ hours

Objective : 

Objective Regional tournaments to take place in Edison NJ, Washington D.C., Chicago, Miami, Dallas, Houston, Los Angeles and Seattle. Copa del Tres Championship match to be played in Las Vegas. Winning team to be invited to next MLS combine.

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APPENDIX

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To Do/Follow up Legal – contest rules, prizing, taxes, etc Promotions – Existing tournaments in NYC/tri-state area