facebook 101 tutorial

Facebook 101 : 

Facebook 101 Creating a Personal Profile, Utilizing Your Network, & Creating and Maintaining Your Business Page

Objectives : 

Introduction to Facebook Setting Up Your Personal Profile Managing Your Personal Profile The Benefits of a Business Page Setting Up Your Business Page Promoting Your Business Page Maintaining Your Business Page Don’ts for Facebook Objectives

Introduction to Facebook : 

Introduction to Facebook Facebook is a tool for connecting people with those around them – friends, family, coworkers, or simply others with shared interests. Business Owners & Marketers have an opportunity to use Facebook to expand their online footprint and engage with prospects & clients directly. Facebook is the third most trafficked website in the world and the most trafficked social media site in the world. The fastest growing demographic is those 35 years and older.

Setting Up Your Personal Profile : 

Setting Up Your Personal Profile Profiles are for people – Pages are for business! To fully and authentically engage on Facebook, you should create a personal profile and start making connections and sharing information. Worried about privacy? Facebook is very flexible in letting you control your exposure.

Step 1: Sign Up for an Account : 

Go to http://www.facebook.com and sign up for a free account. Step 1: Sign Up for an Account

Step 2: Edit Your Profile : 

Step 2: Edit Your Profile Click on “Profile in the top left-hand menu. Click on the “Info” tab and then “Edit Information.”

Step 2: Edit Your Profile (Cont.) : 

Click through each section and fill out all fields as completely and accurately as possible. This will be key to others being able to find you. Step 2: Edit Your Profile (Cont.)

Step 3: Add Your Profile Photo : 

Step 3: Add Your Profile Photo Click in the empty space in the upper right-hand corner of where your profile picture will go. When “Change Picture” appears, click on it. Select “Upload a Picture” to select a photo of you that you already have saved on your computer. Your profile photo should be a photo of YOU, not the Senior Helpers Logo!

Step 4: Find Friends : 

Click on “Friends” in the top left-hand menu and choose “Find Friends.” Step 4: Find Friends From here you can upload a contact file, have Facebook search your email address book, check out Facebook’s friend suggestions based on the information you provided in your profile, and search for people by name and email address.

Step 4: Find Friends (Cont.) : 

Step 4: Find Friends (Cont.) Once you find someone you know, click “Add as a Friend” and then “Send Request.” You will not see this person in your Friend List until they confirm that you are indeed friends.

The Facebook User Homepage : 

The Facebook User Homepage 1. Filters- Filter the news feed stories by network, friend list, or story type (photos, status updates, etc.) 2. Publisher- Post an update, photo, video, link, event, etc. 3. Requests- View your outstanding friend, event, or application requests, as well as unread page updates. 4. News Feed- Your friends’ most recent activities (posts, photos, etc.) throughout Facebook. 5. Suggestions- Facebook will suggest people you may know based on your profile information and mutual friends. 6. Links to Applications-Navigate to your applications. 7. Facebook Chat- Set your status and chat with your Facebook friends via instant message within Facebook.

Privacy Settings : 

If you are concerned about exposing portions of your profile to different connections - perhaps you don’t want your business connections to see your personal photos – Facebook allows you to do that. Privacy Settings Visibility of every aspect of your profile can be controlled via the Profile privacy settings. You can set each section to be viewable by: Everyone My Networks and Friends Friends of Friends Only Friends Custom – customize who (which networks, friend lists, or specific friends) can or cannot access a portion of your profile

Using Facebook Pages for Business : 

Business Goals for Using Facebook Get found by people who are searching for your services Connect and engage with current or potential clients (and/or their friends and family members) Create a community around your business Promote other content you create, including blogs, articles, videos, events etc Using Facebook Pages for Business Benefits of Business Pages Pages are public and will start ranking in Facebook and public search results Promotion with ads available Page analytics “Suggest to Friends” capability to invite your network to “Become a Fan” of your Business Page

How to Set Up a Page : 

Log into your personal account and then in a separate browser window go to: http://www.facebook.com/pages/create.php How to Set Up a Page Selecting “Professional Service” under “Brand, Product, or Organization” will give you the best options for providing information about your company. Make sure to include the general or most popular area that you serve in the title of your business so that you come up in search results for that area. Type the name associated with your Personal Profile for authorization.

Customizing Your Page : 

Customizing Your Page Add your business logo as the picture for your page. Customize your page with information about your business just like when you created your personal profile. Click “Become a Fan”

Publish Your Page : 

You need to publish your page to make it visible to the public and for it to rank in search results. Click “Edit Page.” Publish Your Page Click “publish this Page.”

How to Promote Your Page : 

Use the “Suggest Page to Friends” link to invite your existing network to become a Fan of your Page. How to Promote Your Page Create an engaging Page. Add photos, videos, links, interesting stories, & valuable info to give users a reason to become a Fan. Draw on your existing network from outside Facebook. Consider notifying your email contacts, blog readers etc that they can become a Fan of your page on Facebook. Use Facebook Ads for an extra push to a specific Facebook user demographic. Now that you’ve built your Page, you need to get some fans. Here are a few ideas:

Maintaining Your Page : 

Maintaining Your Page Post photos Post videos Post events Start discussions Share relevant and interesting industry info Share info from your other sites such as blog posts Respond to posts and comments made by others Post to your Page 1-3 times per day.

Don’ts for Your Personal Profile : 

Don’t post or be caught in a compromising photo – you can “un-tag” yourself from photos posted by others if necessary Don’t write a message on someone’s wall that should be sent as a private message As a rule of thumb – don’t post anything you wouldn’t want your kids to view – chances are if it’s that personal or controversial in nature – the rest of us don’t need to read/see it either Don’ts for Your Personal Profile Keep In Mind: All “friends” are potential Referral Sources!

Don’ts for Your Business Page : 

Don’t just blast your business website over and over – provide content relevant to your business that will engage your “fans” Your page should be seen as a resource, not as a shameless self promotion Don’t share personal information, unless relevant to your industry Don’ts for Your Business Page

Slide 21: 

Q/A