Marketing Vegetable Final

PRESENTATION ON OWN CREATED BRAND : 

PRESENTATION ON OWN CREATED BRAND PLANET NATURAL VEGETABLE AND FRUIT SUPPLIERS PRESENTED BY : ROHAN SHRIVASTAVA-36 APOORVA KHARE – 37 VINEET SINGH – 38 ANOOP VIJAYAN – 38 HARSHITA JAIN - 39

INTRODUCTION : 

INTRODUCTION NAME : PLANET NATURAL VEGETABLES AND FRUIT SUPPLIERS HOME DELIVERY OF PACKED VEGETABLES AND FRUITS SUPPLY ON PHONE CALL HIDDEN NEED OF THE CUSTOMER

SEGMANTATION : 

SEGMANTATION GEOGRAPHIC : CITY : BHOPAL DEMOGRAPHIC : OCCUPATION :SELF EMPLOYED,CORPORATES,BUSINESS CLASS,STUDENTS

TARGETING : 

TARGETING INCOME : MIDDLE,UPPER MIDDLE,AFLUENT CLASS STUDENTS FROM OUTSTATIONS AREA OF SPECIALLY NEW BHOPAL

PRODUCT SPECIALIZATION : 

PRODUCT SPECIALIZATION

POSITIONING : 

POSITIONING OVER POSITIONING : IT WILL BE CREATED BY MASS ADVERTISEMENTS AND HUGE PUBLICITY AS IT WILL HELP THE COMPANY TO GROW AT A FASTER PACE ALSO IT WILL GET THE FIRST MOVER ADVANTAGE IN BHOPAL TO MUCH EXTENT

NEW PRODUCT DEVELOPMENT : 

NEW PRODUCT DEVELOPMENT IDEA GENERATION - BUSY WORK LIFE,CHANGING LIFE STYLE DEFINING TARGET MARKET – MIDDLE,UPPER & AFFLUENT CLASS CONCEPT DEVELOPMENT - FRESH VEGETABLES WITH FREE HOME DELIVERY FEASIBILITY ANALYSIS – CHANGING TREND OF NUCLEAR FAMILIES,NO REGULAR VEGETABLE MARKETS IN A PARTICULAR AREA. PRODUCT DEVELOPMENT – ADDING UP VALUE BY PACKAGING,BRAND NAME TEST MARKETING – CONDUCTED IN FAR AWAY AREAS LIKE PANCHVATI COLONY,PARAS CITY etc. COMMERCIALIZATION – AFTER SUCCESS IN BHOPAL PLAN TO SPREAD ALL ACROSS M.P.

BRANDING : 

BRANDING NAME – PLANET NATURAL VEGETABLES AND FRUIT SUPPLIER BRAND OWNED BY THE FIRM PROVIDING BRAND NAME THROUGH PACKAGING CREATING BRAND VALUE THROUGH ADVERTISEMENT AND PROVIDING BEST SERVICES

DISTRIBUTION/SUPPLY CHAIN MANAGEMENT : 

DISTRIBUTION/SUPPLY CHAIN MANAGEMENT UPSTREAM : DAILY BUYING IN THE MORNING FROM THE WHOLE SALE MARKET IN BULK THROUGH CARRIAGE VEHICLE SUPPLYING IT DIRECTLY TO THE RESPECTIVE COLD STORAGES DOWNSTREAM : RECEIVING CALLS FROM THE CUSTOMERS IN OFFICE MAKING CALL TO THE NEAREST COLD STORAGE LOCATION SUPPLY OF FRESH VEGETABLES TO THE CUSTOMER BY THE DELIVERY PERSON