logging in or signing up NEO Horizons Moving Forward vWeb aSGuest5686 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 42 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 08, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript State of the Region:A New Growth Curve : State of the Region:A New Growth Curve March 27, 2007 Uniting the region to accelerate business growth. Northeast Ohio Population on a PlateauCleveland, Akron, Canton, Youngstown, 13 counties : Northeast Ohio Population on a PlateauCleveland, Akron, Canton, Youngstown, 13 counties Moody’s Economy.com data Regional Population---A Closer Look at the Plateau : Regional Population---A Closer Look at the Plateau Source: US Census Bureau We are Transitioning to a New Growth Curve : We are Transitioning to a New Growth Curve Center of U.S. Industrial Boom 1900-1950 Created Substantial Community Wealth and Cultural/Intellectual Assets Fading of Commodity Mfg Base Mostly Behind Us Value-Added Mfg, “Most Productive”, Rising Exports New Technology-Driven Economy Emerging on World Class Assets Resurgence in Entrepreneurship These are “Long Waves”, Change is Organic Research Triangle Founded 1959 Silicon Valley roots 1930’s NEO Per Capita Income in Top Third of All Metro Areas : NEO Per Capita Income in Top Third of All Metro Areas NEO Atlanta Portland Charlotte Raleigh Today’s Agenda: The New Growth Curve : Today’s Agenda: The New Growth Curve What’s Hot, What’s New in Northeast Ohio Launch of Regional Marketing Best in Class Marketing: Kansas City Business Attraction Progress Ohio ED Plan: Lt. Governor Lee Fisher It Takes All of Us: The Greater Team NEO Q/A What’s Hot,What’s Newin Northeast Ohio : What’s Hot,What’s Newin Northeast Ohio Uniting the region to accelerate business growth. What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Team NEO: Marketing & Attraction : Team NEO: Marketing & Attraction Primary Objective: Increase high quality, targeted lead flow for Region Associated Strategic Roles: Lead regional Economic Development Marketing User-friendly “portal” for NEO business info Partner with local ED’s to get the deal done Develop tools to assist local ED professionals Active voice re status/outlook for NEO’s economy Strong voice at Ohio level re ED strategy & programs Uniting the Region to Accelerate Business Growth What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Ohio Wins Site Selection Governor’s Cup Ohio Ranked 3rd in U.S. Business Climate Ohio Wins Site Selection Magazine Governor’s Cup : Ohio Wins Site Selection Magazine Governor’s Cup "The improved business climate, including last year's tax reform, has made Ohio a more attractive place to do business," noted David L. Swift, president of Whirlpool North America, at (Whirlpool’s) expansion announcement in May 2006. Wayne County #2 nationally Micropolitan areas Ohio/NEO Projects over $1 million/50 Jobs/20K sq ft--Lower, but best in the Nation--Northeast Ohio needs to pick up the pace : Ohio/NEO Projects over $1 million/50 Jobs/20K sq ft--Lower, but best in the Nation--Northeast Ohio needs to pick up the pace Source: Ohio Department of Development What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Ohio Wins Site Selection Governor’s Cup Investing in Global Business Recruitment Investing in Global Business Recruitment : Investing in Global Business Recruitment NEO ED Organizations and WTC hosted 22 Chinese government officials and 51 business delegates Q4 2006 Global Tech Summit Brought 15 High Tech Medical Device Companies to NEO Q4 2006 NEO ED and investment groups host 14 Israeli Medical IT Companies Q1 2007 WTC hosted 9 inbound business missions 2006 Outbound missions to Israel, India Mexico, Germany led by WTC, Beachwood, Akron, EDOs and State of Ohio Cleveland Foundation Approves Grant to Coordinate International Attraction Efforts What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Ohio Wins Site Selection Governor’s Cup Investing in Global Business Recruitment NASA Glenn Wins Space Work NASA Glenn Orion Position Creates More Opportunities : NASA Glenn Orion Position Creates More Opportunities Orion to replace the Space Shuttle Glenn to oversee Design & Testing Team NEO, GCP, ODOD seek key tests Plumbrook Station wins $63M investment Space environment testing facility can lead to more Glenn recognized as a “player” in space assets More Orion Potential with Lockheed Martin Additional space programs targeted NASA Glenn Plumbrook (Sandusky) World Class Technology : NASA Glenn Plumbrook (Sandusky) World Class Technology Multiple unique facilities-- $1 Billion value SPF built for Nuclear Powered Rockets What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing and Attracting Ohio Wins Site Selection Governor’s Cup Investing in Global Business Recruitment NASA Glenn Wins Space Work Transformational Activity Across Region Transformational Activity Across Region : Transformational Activity Across Region Cuyahoga: $230 million Flats East Bank project underway State Capital Budget assists $1Billion in projects, including UH’s Ireland Cancer Center Cleveland Clinic: first ever Third Frontier Mega-Center award, $60 million to establish the Global Cardiovascular Innovation Center (GCIC). Akron: Universal Tire Molds, owned by South Korean manufacturer, Saehwa, moves 150 jobs to Akron, builds state-of-the-art manufacturing facility Transformational Activity Across Region : Transformational Activity Across Region Stark: Timken to invest $60 Million for Automotive Steel Bar Production Facility Rolls Royce Fuel Cell Systems selects Fuel Cell Prototyping Center at Stark State for N.A. HQ Youngstown/Warren: RMI Titanium Company, one of the world largest producers of titanium products in the aviation industry is undergoing a $7.5M plant expansion which will retain 525 jobs and add 35 Lorain: Equity Trust Expansion at LCCC Tech Park creates 70 new jobs Innovation Alliance forms between The University of Akron and LCCC to share resources to promote economic dev Medina: Medina County University Center now underway What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Ohio Wins Site Selection Governor’s Cup Investing in Global Business Recruitment NASA Glenn Wins Space Work Transformational Activity Across Region Northeast Ohio Wins $800M+ in Venture and Third Frontier Investments What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Ohio Wins Site Selection Governor’s Cup Investing in Global Business Recruitment NASA Glenn Wins Space Work Transformational Activity Across Region Northeast Ohio Wins $800Million+ in Venture and Third Frontier Investments Fund for Our Economic Future’s Advance Northeast Ohio Sets Regional Action Agenda Fund for Our Economic Future Advance Northeast Ohio Action Plan : Fund for Our Economic Future Advance Northeast Ohio Action Plan Business Growth and Attraction Workforce Preparation and Educational Excellence Growth Through Racial and Economic Inclusion Government Collaboration and Efficiency Endorsed by Team NEO Board, Metro Chambers, public and academic sectors March 30, 2007, John S. Knight Center, Akron State of the Region:Northeast Ohio Economic Scorecard : State of the Region:Northeast Ohio Economic Scorecard Uniting the region to accelerate business growth. Northeast Ohio Gross Regional Product Increasing : Northeast Ohio Gross Regional Product Increasing Industry Sectors Real GRP: Growing : Industry Sectors Real GRP: Growing $ Billions Unemployment Rate Improving : Unemployment Rate Improving NEO Total Employment StableTotal Real Wages Increasing : NEO Total Employment StableTotal Real Wages Increasing Marketing : Marketing Uniting the region to accelerate business growth. Marketing: Many Challenges, BIG Opportunity : Marketing: Many Challenges, BIG Opportunity Challenges Small, inconsistent efforts in recent years No regional approach No common image or brand across markets Opportunity External image is neutral (not visible) Many assets to promote Leverage ED, Travel, Business, Attractions with common messages Learn from some of the best Effective Marketing is Critical to be Competitive Best in Class MarketingBob MarcusseCEO, Kansas City Area Development Council : Best in Class MarketingBob MarcusseCEO, Kansas City Area Development Council To View Kansas City Presentation, contact Nina Holliday at 216.363.5428 : To View Kansas City Presentation, contact Nina Holliday at 216.363.5428 Marketing Northeast Ohio : Marketing Northeast Ohio Uniting the region to accelerate business growth. Slide 34: Drive Strategic Long Term Marketing for Region Goals Attract Business Investment Attract Visitors/Conventions Attract/Retain Talent Improve NEO Self-Image Unite the Region Strategies: Common ED and Travel/Tourism Branding and Messaging Leverage State of Ohio Campaign Engage entire region Marketing Alliance for the Region Increase Awareness and Advance Perception of Region Slide 35: Council of Regional Marketers Media Relations Advisory Committee In-Region Marketing Committee Young Professionals Advisory Committee 100+ Marketers from across the region Formed 2/06 All sectors Providing input to brand development 16 Public Relations Professionals (PRSA Cleveland and Akron Chapters) Formed 3/06 Business, NPO, academics Bring their local perspectives 14 Media Relations Specialists Formed 2/06 Cleveland area, Akron/Canton, Youngstown Industry clusters, attractions, etc. 20 YPs from Cleveland, Akron/Canton, Youngstown Formed 4/06 Born from GCMA YP Event in Nov. Eager to inform YP campaign Executive Marketing Forum “Adopts” GCMA 2006-07 Top-level marketing executives from many of the region’s largest corporations and institutions Providing best-practice sounding board, input Assembled Regional Collaboration and Input Slide 36: Umbrella brand: identity and messaging Research based, regionally inclusive Develop tools for use by local chambers, EDOs, CVBs, attractions, businesses Visitors/Convention advertising Business Recruitment direct marketing In-region fact-based campaign National “earned media” story placement Marketing Alliance Tactics Increase Awareness and Advance Perception of Region Media Relations Benefits Entire Region : Media Relations Benefits Entire Region NY Times Filmmakers are saying hurray for Cleveland (Sept. 10, 2006) Resurgence in Cleveland (Nov. 8, 2006) USA Today Wine industry in unexpected places (July 14, 2006) Where will everybody live? Cleveland…a ready made city (Oct. 27, 2006) Bloomberg (through CVB contact – Nov. 3, 2006) CNN – example in progress (Carol Costello - shortage of youth in manufacturing and how MAGNET is tackling the decline ) Slide 38: Convention and Visitors Bureau of Greater Cleveland Cleveland Clinic Eaton Corporation Forest City Enterprises Greater Cleveland Partnership KeyCorp Medical Mutual of Ohio National City Corporation Parker Hannifin RPM International Sherwin-Williams Squires Sanders & Dempsey Team NEO University Hospitals Excellent Start to Fundraising Must be Broader and Sustainable Alliance Budget: $2.5 Million Slide 39: Documented current state Benchmarked best practices Learned from and leveraged OH Brand Gathered input and data from target markets and stakeholders Tested creative campaign options with target audiences Research is Driving Campaign Exciting Campaign Launch: April 26 Team NEO Ready with Recruitment Strategy : Team NEO Ready with Recruitment Strategy New, better website and materials Building Site Selector relationships Industry events in and out of market Targeted marketing in niche industries Trade Media Relations Customizable collateral for regional use Getting Northeast Ohio in the Game with Spirit Business Attraction Progress : Business Attraction Progress Uniting the region to accelerate business growth. Business Attraction: 3 Year Plan : Business Attraction: 3 Year Plan Increase high quality, targeted lead flow for NEO Slide 43: Generate Impressions NEO Region Economic Development System Close Deal # qualified leads # short list $Payroll Metrics Qualify Leads Qualify NEO Negotiate Deal Increasing Local Role Lead Generators : Lead Generators Targeted Marketing Partnerships State of Ohio Partnerships: Promote Quality Lead Generation : Partnerships: Promote Quality Lead Generation Slide 46: Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal 34 Active Leads Slide 47: Generate Impressions NEO Region Economic Development System Close Deal # qualified leads # short list $Payroll Metrics Qualify Leads Qualify NEO Negotiate Deal 13 New Qualified Leads In 2007 Slide 48: Generate Impressions NEO Region Economic Development System Close Deal # qualified leads # short list $Payroll Metrics Qualify Leads Qualify NEO Negotiate Deal Increasing Local Role 3 NEO on Short List Slide 49: Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal $6.2 M New 2007 Payroll Keys to Success:Increasing High Quality, Targeted Lead Flow for NEO : Keys to Success:Increasing High Quality, Targeted Lead Flow for NEO Regional Mindset Goal Alignment Working Partnerships Targeted Marketing ED Process Adoption & Discipline Transparent Lead Management Value-added Feedback …..2007 is off to a productive start! Ohio Department of Development UpdateLee FisherLt. Governor, State of Ohio : Ohio Department of Development UpdateLee FisherLt. Governor, State of Ohio It Takes An Entire Community : It Takes An Entire Community Greater Team NEO Uniting the region to accelerate business growth. Greater Team NEO Pledge : Greater Team NEO Pledge State of the Region: New Growth CurveKey Takeaways : State of the Region: New Growth CurveKey Takeaways Transition from Old to New in Process Pro-Active Regional Marketing Underway NEO Economic Development System in Place and Projects Pending Sustainability Important: Takes Time BIG Team Needed to Accelerate $140 Billion Region Uniting the Region to Accelerate Business Growth Questions : Questions Uniting the region to accelerate business growth. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
NEO Horizons Moving Forward vWeb aSGuest5686 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 42 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 08, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript State of the Region:A New Growth Curve : State of the Region:A New Growth Curve March 27, 2007 Uniting the region to accelerate business growth. Northeast Ohio Population on a PlateauCleveland, Akron, Canton, Youngstown, 13 counties : Northeast Ohio Population on a PlateauCleveland, Akron, Canton, Youngstown, 13 counties Moody’s Economy.com data Regional Population---A Closer Look at the Plateau : Regional Population---A Closer Look at the Plateau Source: US Census Bureau We are Transitioning to a New Growth Curve : We are Transitioning to a New Growth Curve Center of U.S. Industrial Boom 1900-1950 Created Substantial Community Wealth and Cultural/Intellectual Assets Fading of Commodity Mfg Base Mostly Behind Us Value-Added Mfg, “Most Productive”, Rising Exports New Technology-Driven Economy Emerging on World Class Assets Resurgence in Entrepreneurship These are “Long Waves”, Change is Organic Research Triangle Founded 1959 Silicon Valley roots 1930’s NEO Per Capita Income in Top Third of All Metro Areas : NEO Per Capita Income in Top Third of All Metro Areas NEO Atlanta Portland Charlotte Raleigh Today’s Agenda: The New Growth Curve : Today’s Agenda: The New Growth Curve What’s Hot, What’s New in Northeast Ohio Launch of Regional Marketing Best in Class Marketing: Kansas City Business Attraction Progress Ohio ED Plan: Lt. Governor Lee Fisher It Takes All of Us: The Greater Team NEO Q/A What’s Hot,What’s Newin Northeast Ohio : What’s Hot,What’s Newin Northeast Ohio Uniting the region to accelerate business growth. What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Team NEO: Marketing & Attraction : Team NEO: Marketing & Attraction Primary Objective: Increase high quality, targeted lead flow for Region Associated Strategic Roles: Lead regional Economic Development Marketing User-friendly “portal” for NEO business info Partner with local ED’s to get the deal done Develop tools to assist local ED professionals Active voice re status/outlook for NEO’s economy Strong voice at Ohio level re ED strategy & programs Uniting the Region to Accelerate Business Growth What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Ohio Wins Site Selection Governor’s Cup Ohio Ranked 3rd in U.S. Business Climate Ohio Wins Site Selection Magazine Governor’s Cup : Ohio Wins Site Selection Magazine Governor’s Cup "The improved business climate, including last year's tax reform, has made Ohio a more attractive place to do business," noted David L. Swift, president of Whirlpool North America, at (Whirlpool’s) expansion announcement in May 2006. Wayne County #2 nationally Micropolitan areas Ohio/NEO Projects over $1 million/50 Jobs/20K sq ft--Lower, but best in the Nation--Northeast Ohio needs to pick up the pace : Ohio/NEO Projects over $1 million/50 Jobs/20K sq ft--Lower, but best in the Nation--Northeast Ohio needs to pick up the pace Source: Ohio Department of Development What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Ohio Wins Site Selection Governor’s Cup Investing in Global Business Recruitment Investing in Global Business Recruitment : Investing in Global Business Recruitment NEO ED Organizations and WTC hosted 22 Chinese government officials and 51 business delegates Q4 2006 Global Tech Summit Brought 15 High Tech Medical Device Companies to NEO Q4 2006 NEO ED and investment groups host 14 Israeli Medical IT Companies Q1 2007 WTC hosted 9 inbound business missions 2006 Outbound missions to Israel, India Mexico, Germany led by WTC, Beachwood, Akron, EDOs and State of Ohio Cleveland Foundation Approves Grant to Coordinate International Attraction Efforts What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Ohio Wins Site Selection Governor’s Cup Investing in Global Business Recruitment NASA Glenn Wins Space Work NASA Glenn Orion Position Creates More Opportunities : NASA Glenn Orion Position Creates More Opportunities Orion to replace the Space Shuttle Glenn to oversee Design & Testing Team NEO, GCP, ODOD seek key tests Plumbrook Station wins $63M investment Space environment testing facility can lead to more Glenn recognized as a “player” in space assets More Orion Potential with Lockheed Martin Additional space programs targeted NASA Glenn Plumbrook (Sandusky) World Class Technology : NASA Glenn Plumbrook (Sandusky) World Class Technology Multiple unique facilities-- $1 Billion value SPF built for Nuclear Powered Rockets What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing and Attracting Ohio Wins Site Selection Governor’s Cup Investing in Global Business Recruitment NASA Glenn Wins Space Work Transformational Activity Across Region Transformational Activity Across Region : Transformational Activity Across Region Cuyahoga: $230 million Flats East Bank project underway State Capital Budget assists $1Billion in projects, including UH’s Ireland Cancer Center Cleveland Clinic: first ever Third Frontier Mega-Center award, $60 million to establish the Global Cardiovascular Innovation Center (GCIC). Akron: Universal Tire Molds, owned by South Korean manufacturer, Saehwa, moves 150 jobs to Akron, builds state-of-the-art manufacturing facility Transformational Activity Across Region : Transformational Activity Across Region Stark: Timken to invest $60 Million for Automotive Steel Bar Production Facility Rolls Royce Fuel Cell Systems selects Fuel Cell Prototyping Center at Stark State for N.A. HQ Youngstown/Warren: RMI Titanium Company, one of the world largest producers of titanium products in the aviation industry is undergoing a $7.5M plant expansion which will retain 525 jobs and add 35 Lorain: Equity Trust Expansion at LCCC Tech Park creates 70 new jobs Innovation Alliance forms between The University of Akron and LCCC to share resources to promote economic dev Medina: Medina County University Center now underway What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Ohio Wins Site Selection Governor’s Cup Investing in Global Business Recruitment NASA Glenn Wins Space Work Transformational Activity Across Region Northeast Ohio Wins $800M+ in Venture and Third Frontier Investments What’s Hot, What’s New : What’s Hot, What’s New TNEO focuses: Marketing & Attraction Ohio Wins Site Selection Governor’s Cup Investing in Global Business Recruitment NASA Glenn Wins Space Work Transformational Activity Across Region Northeast Ohio Wins $800Million+ in Venture and Third Frontier Investments Fund for Our Economic Future’s Advance Northeast Ohio Sets Regional Action Agenda Fund for Our Economic Future Advance Northeast Ohio Action Plan : Fund for Our Economic Future Advance Northeast Ohio Action Plan Business Growth and Attraction Workforce Preparation and Educational Excellence Growth Through Racial and Economic Inclusion Government Collaboration and Efficiency Endorsed by Team NEO Board, Metro Chambers, public and academic sectors March 30, 2007, John S. Knight Center, Akron State of the Region:Northeast Ohio Economic Scorecard : State of the Region:Northeast Ohio Economic Scorecard Uniting the region to accelerate business growth. Northeast Ohio Gross Regional Product Increasing : Northeast Ohio Gross Regional Product Increasing Industry Sectors Real GRP: Growing : Industry Sectors Real GRP: Growing $ Billions Unemployment Rate Improving : Unemployment Rate Improving NEO Total Employment StableTotal Real Wages Increasing : NEO Total Employment StableTotal Real Wages Increasing Marketing : Marketing Uniting the region to accelerate business growth. Marketing: Many Challenges, BIG Opportunity : Marketing: Many Challenges, BIG Opportunity Challenges Small, inconsistent efforts in recent years No regional approach No common image or brand across markets Opportunity External image is neutral (not visible) Many assets to promote Leverage ED, Travel, Business, Attractions with common messages Learn from some of the best Effective Marketing is Critical to be Competitive Best in Class MarketingBob MarcusseCEO, Kansas City Area Development Council : Best in Class MarketingBob MarcusseCEO, Kansas City Area Development Council To View Kansas City Presentation, contact Nina Holliday at 216.363.5428 : To View Kansas City Presentation, contact Nina Holliday at 216.363.5428 Marketing Northeast Ohio : Marketing Northeast Ohio Uniting the region to accelerate business growth. Slide 34: Drive Strategic Long Term Marketing for Region Goals Attract Business Investment Attract Visitors/Conventions Attract/Retain Talent Improve NEO Self-Image Unite the Region Strategies: Common ED and Travel/Tourism Branding and Messaging Leverage State of Ohio Campaign Engage entire region Marketing Alliance for the Region Increase Awareness and Advance Perception of Region Slide 35: Council of Regional Marketers Media Relations Advisory Committee In-Region Marketing Committee Young Professionals Advisory Committee 100+ Marketers from across the region Formed 2/06 All sectors Providing input to brand development 16 Public Relations Professionals (PRSA Cleveland and Akron Chapters) Formed 3/06 Business, NPO, academics Bring their local perspectives 14 Media Relations Specialists Formed 2/06 Cleveland area, Akron/Canton, Youngstown Industry clusters, attractions, etc. 20 YPs from Cleveland, Akron/Canton, Youngstown Formed 4/06 Born from GCMA YP Event in Nov. Eager to inform YP campaign Executive Marketing Forum “Adopts” GCMA 2006-07 Top-level marketing executives from many of the region’s largest corporations and institutions Providing best-practice sounding board, input Assembled Regional Collaboration and Input Slide 36: Umbrella brand: identity and messaging Research based, regionally inclusive Develop tools for use by local chambers, EDOs, CVBs, attractions, businesses Visitors/Convention advertising Business Recruitment direct marketing In-region fact-based campaign National “earned media” story placement Marketing Alliance Tactics Increase Awareness and Advance Perception of Region Media Relations Benefits Entire Region : Media Relations Benefits Entire Region NY Times Filmmakers are saying hurray for Cleveland (Sept. 10, 2006) Resurgence in Cleveland (Nov. 8, 2006) USA Today Wine industry in unexpected places (July 14, 2006) Where will everybody live? Cleveland…a ready made city (Oct. 27, 2006) Bloomberg (through CVB contact – Nov. 3, 2006) CNN – example in progress (Carol Costello - shortage of youth in manufacturing and how MAGNET is tackling the decline ) Slide 38: Convention and Visitors Bureau of Greater Cleveland Cleveland Clinic Eaton Corporation Forest City Enterprises Greater Cleveland Partnership KeyCorp Medical Mutual of Ohio National City Corporation Parker Hannifin RPM International Sherwin-Williams Squires Sanders & Dempsey Team NEO University Hospitals Excellent Start to Fundraising Must be Broader and Sustainable Alliance Budget: $2.5 Million Slide 39: Documented current state Benchmarked best practices Learned from and leveraged OH Brand Gathered input and data from target markets and stakeholders Tested creative campaign options with target audiences Research is Driving Campaign Exciting Campaign Launch: April 26 Team NEO Ready with Recruitment Strategy : Team NEO Ready with Recruitment Strategy New, better website and materials Building Site Selector relationships Industry events in and out of market Targeted marketing in niche industries Trade Media Relations Customizable collateral for regional use Getting Northeast Ohio in the Game with Spirit Business Attraction Progress : Business Attraction Progress Uniting the region to accelerate business growth. Business Attraction: 3 Year Plan : Business Attraction: 3 Year Plan Increase high quality, targeted lead flow for NEO Slide 43: Generate Impressions NEO Region Economic Development System Close Deal # qualified leads # short list $Payroll Metrics Qualify Leads Qualify NEO Negotiate Deal Increasing Local Role Lead Generators : Lead Generators Targeted Marketing Partnerships State of Ohio Partnerships: Promote Quality Lead Generation : Partnerships: Promote Quality Lead Generation Slide 46: Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal 34 Active Leads Slide 47: Generate Impressions NEO Region Economic Development System Close Deal # qualified leads # short list $Payroll Metrics Qualify Leads Qualify NEO Negotiate Deal 13 New Qualified Leads In 2007 Slide 48: Generate Impressions NEO Region Economic Development System Close Deal # qualified leads # short list $Payroll Metrics Qualify Leads Qualify NEO Negotiate Deal Increasing Local Role 3 NEO on Short List Slide 49: Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal $6.2 M New 2007 Payroll Keys to Success:Increasing High Quality, Targeted Lead Flow for NEO : Keys to Success:Increasing High Quality, Targeted Lead Flow for NEO Regional Mindset Goal Alignment Working Partnerships Targeted Marketing ED Process Adoption & Discipline Transparent Lead Management Value-added Feedback …..2007 is off to a productive start! Ohio Department of Development UpdateLee FisherLt. Governor, State of Ohio : Ohio Department of Development UpdateLee FisherLt. Governor, State of Ohio It Takes An Entire Community : It Takes An Entire Community Greater Team NEO Uniting the region to accelerate business growth. Greater Team NEO Pledge : Greater Team NEO Pledge State of the Region: New Growth CurveKey Takeaways : State of the Region: New Growth CurveKey Takeaways Transition from Old to New in Process Pro-Active Regional Marketing Underway NEO Economic Development System in Place and Projects Pending Sustainability Important: Takes Time BIG Team Needed to Accelerate $140 Billion Region Uniting the Region to Accelerate Business Growth Questions : Questions Uniting the region to accelerate business growth.