logging in or signing up MBendeck- LatAm CTIA 2008 FINAL MAB aSGuest5681 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 54 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 08, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Overcoming Business Challenges of High Growth: Case Studies from Brazil and India : Overcoming Business Challenges of High Growth: Case Studies from Brazil and India Telcordia Contact:Mauricio Bendeck Executive Director, Latin America and Caribbean Region Service Delivery Solutions mbendeck@telcordia.com 305-256-8350 Telcordia, about us : © 2008 Telcordia. All Rights Reserved. 2 Telcordia, about us Bell Telephone History, Bell Labs and Bell Core Network software and services provider Service fulfillment leadership Number portability leadership 40+ global service delivery customers 880+ patents issued, e.g. DSL Standards bodies/industry forums leadership Deep expertise in next-generation networks, operations, and services The Challenges of High Growth Putting the customer at the heart of the service : © 2008 Telcordia. All Rights Reserved. 3 The Challenges of High Growth Putting the customer at the heart of the service Service Providers Enormous challenges: ARPU Profit margin retention Manage very rapid growth Differentiation to compete on services not price Achieving rapid profitability from entry to new markets new circles, fixed line Compression of service lifecycle from months to days Services must be: Customer-centric Real-time Personalized Solutions must be: IT-centric Network agnostic Truly converged Offer flexible bundles, cross-product promotions Include service creation Critical customer data must include charging (balances, promotions), advertising (usage, history) and policies (user, network, tariff). An Interactive World Demands… Interactive Services, New Business Models, My Experience : © 2008 Telcordia. All Rights Reserved. 4 An Interactive World Demands… Interactive Services, New Business Models, My Experience My Experience My Computer My Internet My Skype My Email My Landline My ISP My Calling Plan My Service Pack My Messages My Mobile Phone My Calling Plan My Downloads My Messages My PDA My Handset My Skype My Broadband My Connection My TV Cable, Sat, IPTV Mobile My Friends My Family My Blogs My Likes/Dislikes My Money My Lifestyle My Interests/Favorites My Work My Colleagues My Play My Customers My kids Different “Personas” Interactive World Challenges the Traditional Business Model With a New Service Lifecycle : © 2008 Telcordia. All Rights Reserved. 5 Interactive World Challenges the Traditional Business Model With a New Service Lifecycle Legacy Next Generation The service lifecycle is becoming shorter with an interactive business model Slide 6: © 2008 Telcordia. All Rights Reserved. 6 Oi, Brazil, scales to 14m sub in 5 yearsRapid rollout of Postpaid & Prepaid, Fixed & Mobile Services : © 2008 Telcordia. All Rights Reserved. 7 Oi Innovation Partnership with Telcordia On-site Service Planning Team Oi, Brazil, scales to 14m sub in 5 yearsRapid rollout of Postpaid & Prepaid, Fixed & Mobile Services Hybrid Account Converged prepaid/postpaid account with postpaid credit limit and prepaid top-ups. Wireline Prepay Offering prepaid services to wireline users to extend wireline usage among credit-challenged customers Multiple Allowances Allows customers to have different spend buckets for voice, GPRS etc, so they can control expenditure – and also get special promotions. Frequently Dialed A variation of Friends and Family, allowing a special rate for select numbers. Emergency Credit Allows preferred, loyal prepaid customers to get a “loan” to make a few more calls, if they have run out of funds. Loan (and fee) repaid on next recharge Charge to Mobile Allowing customer to charge calls from wireline phones to their mobile, yet still at wireline rates. Auto Recharge Automatically recharges customers prepay accounts on a monthly basis – simulating a pay in advance post-paid model. VPN Enabling VPN and shortcodes for companies, universities, etc. with access controls and usage limits Call Blocking Warn nuisance callers (e.g. short call makers) and temporarily block calls if problem continues. India: TTSL : © 2008 Telcordia. All Rights Reserved. 8 India: TTSL Challenges Faster time to Market Manage ARPU profit margins Retain subscribers Differentiated services + VAS Service delivery lifecycle from months to days Solution High Capacity platform to meet business growth Geographical redundancy of architecture to provide seamless service High Availability Flexible charging configuration through Rater Feature rich RCS service to meet the dynamic business requirements Flexibility in creating services through SCE Virgin Mobile USA, New Business ModelsDifferentiated Services for the Youth Market : © 2008 Telcordia. All Rights Reserved. 9 Virgin Mobile USA, New Business ModelsDifferentiated Services for the Youth Market Targeted service plans resonate with youth market, entirely pay as you go, with a breadth of Virgin “Stuff” including Ringtones, Games, Instant Messaging, Chat Rooms, Graphics, MTV, Comedy Central, Rescue Rings, and Wake-ups. “Virgin Mobile has differentiated itself from the competition in areas related to the support functions by providing its customers with a positive service experience,” said Kirk Parsons, senior director of wireless services for J.D. Power and Associates. “From initial account set up and activation, to account management that tracks and updates available minutes, Virgin Mobile appears to be providing its customers with important elements that impact the daily service experience.” Voted 2006 Best US Mobile Provider giving customers what they want J. D. Power and Associated Wireless 2006 Prepaid Customer Satisfaction Study Innovative Promotions and Loyalty Programs promoting use of Virgin products and affiliated services. KICKBACKS – earn bonus airtime to refer friends (up to $230 a year) Virgin STASH – earn bonus airtime using a linked Prepaid credit card SUGAR MAMA – free airtime for viewing sponsored advertisements (up to $5/day) Real-Time Charging & Policy Services : © 2008 Telcordia. All Rights Reserved. 10 Real-Time Charging & Policy Services Service providers require a highly flexible solution that enables quick, easy creation and implementation of advanced rate plans, promotional offers, and personal controls based on real-time charging of any service on any network Breakthrough Strategies - Mobile Service Delivery : Breakthrough Strategies - Mobile Service Delivery Register at www.telcordia.com Thank you! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
MBendeck- LatAm CTIA 2008 FINAL MAB aSGuest5681 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 54 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 08, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Overcoming Business Challenges of High Growth: Case Studies from Brazil and India : Overcoming Business Challenges of High Growth: Case Studies from Brazil and India Telcordia Contact:Mauricio Bendeck Executive Director, Latin America and Caribbean Region Service Delivery Solutions mbendeck@telcordia.com 305-256-8350 Telcordia, about us : © 2008 Telcordia. All Rights Reserved. 2 Telcordia, about us Bell Telephone History, Bell Labs and Bell Core Network software and services provider Service fulfillment leadership Number portability leadership 40+ global service delivery customers 880+ patents issued, e.g. DSL Standards bodies/industry forums leadership Deep expertise in next-generation networks, operations, and services The Challenges of High Growth Putting the customer at the heart of the service : © 2008 Telcordia. All Rights Reserved. 3 The Challenges of High Growth Putting the customer at the heart of the service Service Providers Enormous challenges: ARPU Profit margin retention Manage very rapid growth Differentiation to compete on services not price Achieving rapid profitability from entry to new markets new circles, fixed line Compression of service lifecycle from months to days Services must be: Customer-centric Real-time Personalized Solutions must be: IT-centric Network agnostic Truly converged Offer flexible bundles, cross-product promotions Include service creation Critical customer data must include charging (balances, promotions), advertising (usage, history) and policies (user, network, tariff). An Interactive World Demands… Interactive Services, New Business Models, My Experience : © 2008 Telcordia. All Rights Reserved. 4 An Interactive World Demands… Interactive Services, New Business Models, My Experience My Experience My Computer My Internet My Skype My Email My Landline My ISP My Calling Plan My Service Pack My Messages My Mobile Phone My Calling Plan My Downloads My Messages My PDA My Handset My Skype My Broadband My Connection My TV Cable, Sat, IPTV Mobile My Friends My Family My Blogs My Likes/Dislikes My Money My Lifestyle My Interests/Favorites My Work My Colleagues My Play My Customers My kids Different “Personas” Interactive World Challenges the Traditional Business Model With a New Service Lifecycle : © 2008 Telcordia. All Rights Reserved. 5 Interactive World Challenges the Traditional Business Model With a New Service Lifecycle Legacy Next Generation The service lifecycle is becoming shorter with an interactive business model Slide 6: © 2008 Telcordia. All Rights Reserved. 6 Oi, Brazil, scales to 14m sub in 5 yearsRapid rollout of Postpaid & Prepaid, Fixed & Mobile Services : © 2008 Telcordia. All Rights Reserved. 7 Oi Innovation Partnership with Telcordia On-site Service Planning Team Oi, Brazil, scales to 14m sub in 5 yearsRapid rollout of Postpaid & Prepaid, Fixed & Mobile Services Hybrid Account Converged prepaid/postpaid account with postpaid credit limit and prepaid top-ups. Wireline Prepay Offering prepaid services to wireline users to extend wireline usage among credit-challenged customers Multiple Allowances Allows customers to have different spend buckets for voice, GPRS etc, so they can control expenditure – and also get special promotions. Frequently Dialed A variation of Friends and Family, allowing a special rate for select numbers. Emergency Credit Allows preferred, loyal prepaid customers to get a “loan” to make a few more calls, if they have run out of funds. Loan (and fee) repaid on next recharge Charge to Mobile Allowing customer to charge calls from wireline phones to their mobile, yet still at wireline rates. Auto Recharge Automatically recharges customers prepay accounts on a monthly basis – simulating a pay in advance post-paid model. VPN Enabling VPN and shortcodes for companies, universities, etc. with access controls and usage limits Call Blocking Warn nuisance callers (e.g. short call makers) and temporarily block calls if problem continues. India: TTSL : © 2008 Telcordia. All Rights Reserved. 8 India: TTSL Challenges Faster time to Market Manage ARPU profit margins Retain subscribers Differentiated services + VAS Service delivery lifecycle from months to days Solution High Capacity platform to meet business growth Geographical redundancy of architecture to provide seamless service High Availability Flexible charging configuration through Rater Feature rich RCS service to meet the dynamic business requirements Flexibility in creating services through SCE Virgin Mobile USA, New Business ModelsDifferentiated Services for the Youth Market : © 2008 Telcordia. All Rights Reserved. 9 Virgin Mobile USA, New Business ModelsDifferentiated Services for the Youth Market Targeted service plans resonate with youth market, entirely pay as you go, with a breadth of Virgin “Stuff” including Ringtones, Games, Instant Messaging, Chat Rooms, Graphics, MTV, Comedy Central, Rescue Rings, and Wake-ups. “Virgin Mobile has differentiated itself from the competition in areas related to the support functions by providing its customers with a positive service experience,” said Kirk Parsons, senior director of wireless services for J.D. Power and Associates. “From initial account set up and activation, to account management that tracks and updates available minutes, Virgin Mobile appears to be providing its customers with important elements that impact the daily service experience.” Voted 2006 Best US Mobile Provider giving customers what they want J. D. Power and Associated Wireless 2006 Prepaid Customer Satisfaction Study Innovative Promotions and Loyalty Programs promoting use of Virgin products and affiliated services. KICKBACKS – earn bonus airtime to refer friends (up to $230 a year) Virgin STASH – earn bonus airtime using a linked Prepaid credit card SUGAR MAMA – free airtime for viewing sponsored advertisements (up to $5/day) Real-Time Charging & Policy Services : © 2008 Telcordia. All Rights Reserved. 10 Real-Time Charging & Policy Services Service providers require a highly flexible solution that enables quick, easy creation and implementation of advanced rate plans, promotional offers, and personal controls based on real-time charging of any service on any network Breakthrough Strategies - Mobile Service Delivery : Breakthrough Strategies - Mobile Service Delivery Register at www.telcordia.com Thank you!