mediakit_2010

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Who is VR-Zone? : 

Private & Confidential 2 Who is VR-Zone? Established since 1999, VR-Zone has expanded internationally from Singapore, into the US and Europe markets. Provides a powerful daily dose of news and reviews. Backed by a strong community to ensure users are always involved in the action. Using our key strength in hardware technology expertise, we drive record results for major IT brands, worldwide. High traffic of more than 1,000,000 unique visitors and 10,000,000 page views a month. * With over 120,000 members currently, we are still undergoing an explosive growth as we strive to bring forth more content for the mass public. Exciting features in development for 2010 : Videos Platform, Mobile Apps & More! * Data from Google Analytics

Readers Demographics : 

Private & Confidential 3 Readers Demographics Most of the VR-Zone readers comes from developed countries like US, Canada, UK, France, Japan, Germany, Australia and Singapore with high GDP * Data from Google Analytics (Jan – Apr 2010) VR-Zone.com VR-Zone Forums

Members Details : 

Private & Confidential 4 Members Details Most of the VR-Zone members are opinion leaders with buying power. Age Group Type of Users * Data from survey conducted in January 2008 with 1000 respondents

Why Choose VR-Zone? : 

Private & Confidential 5 Why Choose VR-Zone? VR-Zone reaches large numbers of highly attractive audience Consumer Electronics is a very high interest area apart from Computers Great opportunity to reach young consumers with great spending power and willingness to try new products User generated content ensures a high level of engagement The campaign will be targeted and unique. Minimize wastage. Maximize Effectiveness. Motivate consumers to purchase and increase your sales and profit. Elevate the branding and awareness of the products by through our editorials Create word-of-mouth interest and excitement for the brand/product through our forums.

Highly Searchable In Major Search Engines : 

Private & Confidential 6 Highly Searchable In Major Search Engines Search engine is one of the best way to tell how popular a particular site is. The more entries and linkbacks there are, the more popular the site is. There are more than 34M entries on VR-Zone in total for the top 3 most popular search engines. 1,110,000 10,400,000 23,000,000

Highly Ranked In 3rd Party Ranking Sites : 

Private & Confidential 7 Highly Ranked In 3rd Party Ranking Sites The best and most neutral way is to get external parties to rank us and both Quantcast and Alexa offer a glimpse of our traffic details in an unbiased manner. 13,626 16,692

Clientele : 

Private & Confidential 8 Clientele

Slide 9: 

Case Studies

AMD Graphics Card Campaign : 

Private & Confidential 10 AMD Graphics Card Campaign Partnered with AMD for event Promote AMD HD 3800 Series Graphics Cards More than 3000 contest entries! Event date: Mar 1st to Mar 31st 08

Windows Vista Campaign : 

Private & Confidential 11 Windows Vista Campaign Partnered with Microsoft for event Promote Windows Vista More than 2000 contest entries! Event date: Jan 1st to Mar 31st 08

Advanced Overclocking Championship : 

Private & Confidential 12 Advanced Overclocking Championship World’s largest overclocking competition ever held with overclockers from 20 countries Partnered with ASUS, Intel, NVIDIA, FSP, Kingston, Western Digital & FSP Event date: 28th and 29th Jul 07 2008 Microsite : http://www.aocc2008.com

Kingston Healthy Lifestyle Campaign : 

Private & Confidential 13 Kingston Healthy Lifestyle Campaign Partnered with Kingston for event for their 20th Anniversary Encourage techies to go out and exercise. More than 150 techies took part in Bowling, Badminton, Running, Street Soccer Event date: September to December ‘07

Kingston Hyper Race Event : 

Private & Confidential 14 Kingston Hyper Race Event Partnered with Kingston to promote them as the fastest memories Tie in with fastest sports around such as Cycling, Go-Karting and Night Race More than specially selected participants join in the fun Event date: August to September ‘08

Seagate Christmas Affair : 

Private & Confidential 15 Seagate Christmas Affair Partnered with Seagate for Christmas Event Stores put up Seagate X’Mas trees and consumers fill up wish cards Fun filled Seagate Scavenger Hunt in Sim Lim Square Event date: December 2007

NVIDIA SLI Blog Contest : 

Private & Confidential 16 NVIDIA SLI Blog Contest Partnered with NVIDIA for event. Promote NVIDIA SLI Technology 120 enthusiasts raving about SLI on their blogs Event date: Mar 15th to Apr 15th 07

PowerColor Signature Contest : 

Private & Confidential 17 PowerColor Signature Contest Partnered with PowerColor for event. Generate hype and awareness for PowerColor graphics cards Overwhelming response with more than 26,000 forum page views Event date: Feb 27th to Mar 26th 07 Winning Entry

Special Occasion Online Campaigns : 

Private & Confidential 18 Special Occasion Online Campaigns Partnered with Kingston for Valentine Day special. Generates hype and awareness for Kingston products Generates more than 12,000 forum page views Event date: Jan 15th to Feb 15th 07

EVGA Letter Writing Contest : 

Private & Confidential 19 EVGA Letter Writing Contest Partnered with EVGA for event. Generate hype and awareness for EVGA newly launched product. Great response with more than 100 entries Event date: 1st Nov to 31st Dec 06

Freecom XXS Awareness Drive Contest : 

Private & Confidential 20 Freecom XXS Awareness Drive Contest Partnered with Freecom for contest Generate hype and awareness for Freecom newly launched product Overwhelming response with more than 1000 entries Event date: 1st Aug to 31st Sep 08

Kingston Children’s Charity Gaming : 

Private & Confidential 21 Kingston Children’s Charity Gaming Partnered with Kingston & Salvation Army for event. High turn-out rate achieved with charity as focus. Event date: 24th Nov 06

Professional Gaming : KODE5 S.E.A Finals : 

Private & Confidential 22 Professional Gaming : KODE5 S.E.A Finals Partnered with Foxconn, Corsair & Razer for event. Rated as one of the most professionally run gaming tournament in Singapore by the gamers Event date: 19th to 20th Aug 06

& Many Others! : 

Private & Confidential 23 & Many Others!

Slide 24: 

Advertising Channels

Homepage Premium Ad Banners : 

Private & Confidential 25 Homepage Premium Ad Banners Leaderboard(728 X 90) Centerboard (300 X 250) Impactboard(600 X 188)

Homepage Premium Ad Banners : 

Private & Confidential 26 Homepage Premium Ad Banners Trailerboard(468 X 60) Towerboard (160 X 600) Featured Brand (300 X 100)

Forum Premium Ad Banners : 

Private & Confidential 27 Forum Premium Ad Banners Leaderboard(728 X 90) Towerboard(160 X 600) Impactboard(600 X 188) Centerboard(300 X 250)

Sub Forum Setup : 

Private & Confidential 28 Sub Forum Setup Your Sub Forum Your Logo & Branding

Forum Sponsorship : 

Private & Confidential 29 Forum Sponsorship Take one of the existing forums and sponsor it! For eg. This forum is proudly sponsored by Kingston – World’s independent memory leader

Electronic Direct Mailer (EDM) : 

Private & Confidential 30 Electronic Direct Mailer (EDM)

Micro-Site Development : 

Private & Confidential 31 Micro-Site Development

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