social-marketing

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About this presentation:

About this presentation What is Social Networking (and why you can’t ignore it) How to put social networking to work for you Blogging your way to more business in 2009 The no-pain guide to joining communities Monitoring the conversation Resources and advice

About me:

About me

About you:

About you

About buying a new camcorder:

About buying a new camcorder

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But we’re not really here to talk about camcorders, are we?:

But we’re not really here to talk about camcorders, are we?

We’re here to talk about Social Marketing:

We’re here to talk about Social Marketing

First, what Social Marketing is not:

First, what Social Marketing is not

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Social Marketing is not about sharing embarrassing middle school photos

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Social Marketing is not about sharing embarrassing middle school photos

Social Marketing is a fundamental shift in the prominence and impact of community and word of mouth marketing:

Social Marketing is a fundamental shift in the prominence and impact of community and word of mouth marketing

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Social Marketing technology lets you monitor, contribute, and participate in the conversation

Remember the moral of our story: People listen to the community, not the company:

Remember the moral of our story: People listen to the community, not the company 53% 32% 26% % of work-related purchases influenced by… Source: "Driving Word of Mouth Advocacy Among Business Executives: The Experiential Marketing Connection,” conducted by the Keller Fay Group and sponsored by Jack Morton Worldwide.

People have always talked about your solutions – you just usually didn’t know about it. The good news is that it’s now easier than ever to listen, contribute, and participate in that conversation.:

People have always talked about your solutions – you just usually didn’t know about it. The good news is that it’s now easier than ever to listen, contribute, and participate in that conversation. I’m thinking about going with IDS for our new project IDS? Is that still around?

People have always talked about your solutions – you just usually didn’t know about it. The good news is that it’s now easier than ever to listen, contribute, and participate in that conversation.:

People have always talked about your solutions – you just usually didn’t know about it. The good news is that it’s now easier than ever to listen, contribute, and participate in that conversation. I’m thinking about going with IDS for our new project IDS? Is that still around? I’m thinking about going with IDS for our new project Go for it. IDS Rocks! We’ve been using IDS for years. Let me know if you have any questions. I’m with IBM. Can I help you with anything?

Which brings us to… Blogging your way to more business in 2009:

Which brings us to… Blogging your way to more business in 2009

Why blogging is important to your company:

Why blogging is important to your company

Why blogging is important to you:

Why blogging is important to you

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Here’s a little secret… But is anyone going to read my blog?

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. . .Just ask Emerson Process Management No, really – people read this stuff?

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You’re not in this alone… I’d like to blog, but where do I even start? 1st Thursday 2nd Thursday 3rd Thursday See www.adamgartenberg.com for details

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Not ready for blogging just yet?

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You can still join the conversation

Find a public or dedicated community site and join on in:

Find a public or dedicated community site and join on in Channeldb2.com Facebook Search LinkedIn Search Bleedyellow.com PlanetIDS.com Planetdb2.com

Sign up for LinkedIn, Facebook, Orkut, Xing (or your local favorite):

Sign up for LinkedIn, Facebook, Orkut, Xing (or your local favorite) Did you know… …Well over half of Facebook users are over college age?

How can you use social marketing?:

How can you use social marketing?

How can you use social marketing?:

How can you use social marketing?

At the very minimum, you need to be monitoring the conversation:

At the very minimum, you need to be monitoring the conversation

Monitor what’s being said about your solutions and company :

Monitor what’s being said about your solutions and company Go set up a Google alert now. www.google.com/alerts Really. I’ll wait….

Monitor who is linking to you:

Monitor who is linking to you www.technorati.com www.google.com/blogsearch

Helpful Resources:

Helpful Resources Books "Groundswell" by Charlene Li, Josh Bernoff "Tribes" by Seth Godin (You can also purchase the audio version for $0.95 here ) " The New Influencers: A Marketer's Guide to the New Social Media ” by Paul Gillin “The Wisdom of Crowds" - James Surowiecki – " Naked Conversations " Robert Scoble, Shel Israel Blogs Chris Brogan Valeria Maltoni ReadWriteWeb All Facebook

Where do we go from here?:

Where do we go from here? You can help drive the conversation, or you can be left out of the conversation Blogging can return a sizable return Even if blogging’s not for you, you can still join the conversation Don’t be afraid to ask for help

Thank You:

Thank You gartenbe@us.ibm.com www.adamgartenberg.com twitter.com/agberg

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