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Growing a Brand. Growing a Team. John Moore

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All healthy things grow.

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Healthy brands grow.

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Healthy teams grow.

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Lack of growth indicates “poor” health.

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Unhealthy brands don’t grow.

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Unhealthy teams don’t grow.

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Healthy growing brands and teams are visionary, passionate, and purposeful.

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Being visionary isn’t predicting the future. It’s being alert to opportunities.

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Being visionary isn’t predicting the future. It’s being alert to opportunities.

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Visionary

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Visionary

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Visionary

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Visionary

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Visionary “If you begin with ‘who,’ rather than ‘what,’ you can more easily adapt to a changing world.” source: Good to Great (Jim Collins, 2001)

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Visionary “It is better to hire people who can get you to where you want to be than people who profess to have been there before.” source: The Macintosh Way (Guy Kawasaki, 1988)

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Passion attracts passion.

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Passionate The passion that goes into a business can inspire the passions of those working for the business.

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Passionate Businesses need passionate followers more than they need passionate leaders.

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Passionate People quit people, not companies.

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Being purposeful is about making meaning more than making money .

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Purposeful Change the world.

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Purposeful source: ZAG (Marty Neumeier, 2006) Our __________ is the ONLY __________ that __________ . (product category) (uniqueness) Complete this sentence: (brand name)

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Purposeful If you went out of business tomorrow, would anyone miss you? source: Mavericks at Work (Bill Taylor & Polly LaBarre, 2006) Answer this question:

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Purposeful Great companies get the right people on the bus. source: Good to Great (Jim Collins, 2001)

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Purposeful The right person will hire the right people .

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Purposeful Conscientious

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Purposeful Conscientious Empathetic

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Purposeful Conscientious Friendly Empathetic

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Purposeful Conscientious Friendly Empathetic Ability

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Purposeful Keep the Likeables.

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Purposeful Keep the Likeables. Dump the Assholes.

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Purposeful Assholes make themselves look good first, others second.

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Purposeful Likeables make others look good first, themselves second.

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Purposeful The ASSHOLE Ripple Effect versus The LIKEABLE Ripple Effect

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Purposeful Assholes hire assholes. Likeables hire likeables. inspiration: The No Asshole Rule (Bob Sutton, 2007)

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Purposeful No assholes. Only likeables. inspiration: The No Asshole Rule (Bob Sutton, 2007)

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Healthy growing brands and teams avoid being complacent, conservative, and conceited.

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Complacent brands and teams do not dare disrupt the “good thing” going on.

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same as it ever was

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Complacency Repetition doesn’t make tradition.

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Complacency Make the common uncommon.

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Conservatism breeds decision-making based upon maintaining what you have and not growing what you could have .

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Conservatism 60 30 10

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Conservatism 60 30 10 Fix the Core

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Conservatism 60 30 10 Fix the Core Expand the Core

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Conservatism 60 30 10 Fix the Core Expand the Core Explore Beyond the Core

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Conceit causes brands/teams to make company-centric decisions and not customer-focused decisions.

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Conceit Listen to feedback from anyone and from everywhere.

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Conceit Respond appropriately.

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STOP asking … What will make our brand/team grow?

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START asking … What is keeping our brand/team from growing?

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Healthy brands & teams do not need gimmicks to grow. They grow naturally.

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