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Premium member Presentation Transcript Slide 1: Social Media, the Internet and Mobile Devices: Their Influence on News Media Organizations Prepared for: Professor Sibuma Human Computer Interactions Students Others Prepared by: Robert Stobie Broadcasting/Mass Communication Student Human Computer Interactions Student SUNY Oswego College June 27, 2010 Introduction : Introduction Social media, the internet & mobile devices are influencing how people view their news, as well as how news is distributed. Images From Microsoft Clip Art Then Now NEWS Slide 3: Originally people got their news from face to face encounters, this changed when the newspaper came along. The way people get their news has continued to develop to where we are today. This graph shows the evolution as well as the future of news distribution. (Baekdal,2009) Slide 4: Newspaper media organizations have changed the way that they distribute news, so that they best meet their readers needs and desires. ("Yesterday," ) ("Mature man reader," ) ("Nokia n92 tv," ) Definitions ****These are words used within the presentation, that are important for the viewer to have knowledge of**** : Definitions ****These are words used within the presentation, that are important for the viewer to have knowledge of**** Internet-electronic communications network that connects computers around the world (Merriam-Webster, 1985) Social Media-term used to describe Facebook, Twitter, etc. it enables the user to communicate easily via the internet which includes text, audio, videos, images, podcasts, & other multimedia (Doyle) Mobile device-pocket sized computing device like Smartphone, iPhone, and cell phone with internet access. (Babylon) Image From Microsoft Clip Art Research Findings : Research Findings Newspaper Radio Television All Are Available Electronically Now Image From Microsoft Clip Art Slide 7: A benefit to being electronic is that the new media organizations have an opportunity to communicate interactively with their user. Readers & viewers are able to give feedback and input directly to the news media organizations. The readers and viewers become “invested” in the news media organization. Image From Microsoft Clip Art Slide 8: News is now available 24/7……. ……on the internet …….mobile devices …….and social media interfaces. Image From Microsoft Clip Art Newspapers, radio, & television station are posting their top stories to websites, mobile applications, Facebook & Twitter constantly. Slide 9: News media organizations are not just “presenting” news stories they are: Blogging Tweeting Using YouTube And more …….to get their stories “out there”. (Sfassen, 2010) Image From Microsoft Clip Art Slide 10: News media organizations are “thinking outside the box” Los Angeles Times is available on Kindle ABC News can be seen on YouTube National Public Radio can be listened to as a podcast (Picard, 2009) (said on this) (Kindles around the) (Mashable: One Website For) Slide 11: During the shootings at Fort Hood the Austin American-Statesman newspaper’s Twitter account redirected tens of thousands of readers to the newspapers main website. Readers who would not have normally read the paper but wanted to be “in touch” with the latest up to date national news were accessing the newspaper site via Twitter. The value in the newspaper being connected with social media sites is that the readers feel personally connected. Readers feel as if they are part of the newspaper “family” and they feel as if they know the writers and reporters on a personal level. This personal connection keeps them invested in the newspaper, and that keeps the newspaper in business. The Austin American-Statesman newspaper was ranked second amongst newspaper for their “Twitter IQ”. (Gleason, 2010) (Twitter logo) Slide 12: A Twitter IQ ranks how a newspaper is using their account. The IQ essential stands for interactivity quotient-based on the amount of tweets, replies and re-tweets that are done to and from the specific site. (Rindfuss, 2009) Why is the Twitter IQ of a newspaper important?..... ….because users say: Twitter, Facebook and other social media interfaces, are the best way for them to get their news. Receiving updates from socisl media sites is “the most efficient way to stay plugged in”. “The short blips of information” are just what people can handle to stay informed. (Marco) Above are the Newspapers with the Top Ten Twitter IQ’s; surprisingly enough some of the larger named papers like the New York Times are not on the list. (Twitter logo) Evaluations : Evaluations 70% of Americans access the news “all or most of the time” 30% still access their news online or via a mobile device but they only access it once or twice a day Very few reported that they only get their news from the newspaper, radio or television Image From Microsoft Clip Art Slide 15: (2010) Images From Microsoft Clip Art Slide 16: News “on the go” refers to the use of: Internet websites Social media interfaces Mobile device applications …..to distribute news This graph shows some of the various information, including news that mobile devices (or handheld devices) people access. The graph also shows the age group of the specific user. (2010) Slide 17: Americans constant need to be up to date with news, and other information. This has forced the news media organization to have to change the delivery of news News media organizations have moved to internet websites, mobile device applications, and social media interfaces. Image From Microsoft Clip Art Slide 18: The more technology develops, the more creative and more technologically up to date news media organizations will have to be. People are moving too quickly to take the time and sit down and read the paper. Society has changed because of technology It is forcing the news media organizations to change the way they deliver news and how they interact with the consumer. The news media organizations are going to have to continue to change with technology and with society if they are going to continue to be a successful source of news and information. Image From Microsoft Clip Art Opposing views : Opposing views With the introduction of the internet, mobile devices and social media interfaces have also come to an issue that brings both positives and negatives, citizen covering crisis and “citizen reporting” Image From Microsoft Clip Art Two ways that citizen news “content” get to the news media and public…. : Two ways that citizen news “content” get to the news media and public…. Some news media organizations, like CNN and Fox, encourage ordinary citizens to upload their pictures, stories and videos. This is not a problem as the news media organizations edit and make sure that the content is appropriate.(Wigley, 2010) Image From Microsoft Clip Art The other way is “citizen reporting” or “citizen journalism”. Who is this “citizen journalist”? There are many different ideas or definitions but one of the best might be; the citizen “armed” with a mobile device which has a camera who posts “news stories” to Twitter, Facebook and other social media interfaces. Problems……. : Problems……. Who to trust-who is the reporter “really” Reliability and credibility-of reporter and story “actual news”-is this true Bias-of reporter and news media organization Military “secrets” - being divulged and lives in jeopardy Image From Microsoft Clip Art Slide 22: Not all bad comes from news on social media and “citizen reporting”: After the earthquake in Haiti Facebook had 265,000 members solely following and contributing to the earthquake specific site. There were pictures, posts by survivors and by families looking for people, links to relief funds and more. Social media interfaces were not the only ones that brought the story of Haiti to people news media organizations did this as well Social media interfaces just gave people a feeling of being connected because they could “comment” or give directly through the interface. (Palser, 2010) (Follow rescue) Information : Information What are the top news stories? Do social media interfaces have a skewed idea of what they are? Or are people looking for something other than the “real” top stories? Image From Microsoft Clip Art Slide 24: These two graphs show a comparison of the stories social media interfaces reported as their top stories as compared to news media organizations. The graphs are a good visual, showing how the social media interfaces and news media organizations definitely differ on the idea of the top news stories of the week. Conclusion : Conclusion My Final Thought….. : My Final Thought….. On a personal note , as a broadcasting/mass communications major, I am very interested in how the internet, social media interfaces and mobile device applications impact news media organizations. With the ever changing technology, and social media interfaces it is hard to say exactly what skills I need and should look to possess. It seems as if the days of shooting and editing footage may be going by the wayside. This is a bit alarming to me as much of my education has been centered on this. Personally I think there will always be opportunities for editing in some capacity. I know that these changes are only in the beginning stages. Myself; as well as others in the broadcasting and communications field, will have to stay informed and knowledgeable about the upcoming technologies if we plan to be an integral part of any successful broadcast company. Image From Microsoft Clip Art References : References Babylon encyclopedia and dictionary. (n.d.). Retrieved from http://dictionary.babylon.com/mobile%20device/ Baekdal, T. (2009). Timeline: how our news sources changed in the last 200+ years. Digital inspiration, Retrieved from http://www.labnol.org/internet/timeline-of-news-and-information-sources/8610/ Brent, C., & Allan c., M. (n.d.) As journalism changes, so must you. USA Today, Retrieved from Academic Search Complete database. Doyle, A. (n.d.). Social media - social media definition. About.com, Retrieved from http://jobsearch.about.com/od/networking/g/socialmedia.htm Gleason, S. (2010). Harnessing Socail Media. American Journalism Review, 32(1), 6-7. Retrieved from Communication & Mass Media Complete database. Harper, R. (2010). The Social media revolution: exploring the impact on journalism and news media organizations. Student Pulse, Retrieved from http://www.studentpulse.com/articles/202/the-social-media-revolution-exploring-the-impact-on-journalism-and-news-media-organizations Image From Microsoft Clip Art In social media, technology drives the news agenda. (2010, May 24). Retrieved from http://www.journalism.org/index_report/social_media_technology_drives_news_agenda Knight, R. (2010). WHAT IS NEWS IN THE AGE OF BLOG AND TWEET?. Quill, 98(2), 26-30. Retrieved from Academic Search Complete database. Marco R. della, C. (n.d.). Twitter power// Learning from ourselves in real time, USA today, Retrieved from Academic Search Complete database. Mature man reader a newspaper. [Web]. Retrieved from http://images.inmagine.com/img/eyecandy/ec061/ec061039.jpg Merriam webster online dictionary. (1985). Retrieved from http://www.merriam-webster.com/dictionary/internet Nokia n92 tv mobile. [Web]. Retrieved from http://mobilephonegamesworld.com/images/n92.jpg Palser, B. (2010). Vital but Complementary. American Journalism Review, 32(1), 44. Retrieved from Communications & Mass Media Complete database. Picard, R. (2009). Blogs, Tweets, Social Media and the News Business. Nieman Reports, 63(3), 10-12. Retrieved from Academic Search Complete database. Rindfuss, A. (2009, December 17). Ranking the twitter iq of newspapers . Retrieved from http://www.bivingsreport.com/2009/ranking-the-twitter-iq-of-newspapers/ Stassen, W. (2010). Your news in 140 characters: exploring the role of social media in journalism. Global Media Journal: African Eition, 4(1), 1-16. Retrieved from Communication & Mass Media database. Understanding the participatory news consumer. (2010, March 01). Retrieved from http://www.journalism.org/analysis_report/understanding_participatory_news_consumer Wigley. S. & Fontenot. (2010, June). Crisis managers losing control of the message: A pilot study of the Virginia Tech shooting. Public Relations Review, 36 (2), 187-189. Retrieved from Science Direct database. Yesterday. [Web]. Retrieved from http://maxfawcett.files.wordpress.com/2009/12/reading-the-newspaper.jpg You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.