2007 Q3 ChartsNW

Introduction : 

Introduction In January 2006, VisitBritain commissioned BDRC to launch and manage the England Attractions Monitor, an online panel to help provide the attractions industry with rapid feedback on current trends in visits to attractions in England The survey was enhanced in 2007 to incorporate not only recent visit trends but also questions relating to business confidence for the forthcoming quarter: Visit expectations for own attraction Opinion of business prospects for attractions industry generally Opinion of business prospects for own attraction Reasons for own attraction’s business prospects The following charts examine the results for the third quarter of 2007 (July-September) in the North West region

Methodology : 

Methodology Objective for 2007 to create national panel of c.500 attractions comprising: c.200 individual attractions recruited by telephone (c.20-25 per England region); c.300 English Heritage/National Trust properties (with visit data provided centrally). The North West region have boosted sample sizes within their region to enable analysis of results in greater detail (there is also the facility to add bespoke questions). In Quarter 3: A total of 86 attractions in the North West (20 EH/NT, 66 other) Attractions primarily recruited by telephone, with data collection subsequently taking place online (some recruitment was conducted solely by email). Cross-section of attractions recruited according to type, size and free/paid admission National panel is increasing in size over time: Quarter 3 (Jul to Sep 2007) - 607 attractions Quarter 2 (Apr to Jun 2007) - 574 attractions Quarter 1 (Jan to Mar 2007) - 551 attractions Inevitably across the year some attractions will join the panel, whilst others drop out. Comparisons will always be made among constant samples where appropriate

North West - Quarter 3 Visit Trends 2006-2007 (Jul-Sept) : 

North West - Quarter 3 Visit Trends 2006-2007 (Jul-Sept) % % any decrease in visits % % any increase in visits QUARTER 3 TOTAL July August September 38% (49%) 37% (49%) 38% (45%) 49% (45%) 58% (47%) 56% (45%) 58% (50%) 47% (49%) % Increase/Decrease in Visits N.B. Figures in brackets represent results for England overall (1%) (*%) (1%) (1%)

North West - Quarter 3 Visit Trends 2006-2007 By Attraction Category : 

North West - Quarter 3 Visit Trends 2006-2007 By Attraction Category N.B. Figures in brackets represent sample sizes in North West region

North West - Quarter 3 Visit Trends 2006-2007 By Other Segments : 

North West - Quarter 3 Visit Trends 2006-2007 By Other Segments N.B. Figures in brackets represent sample sizes in North West region

North West - Quarter 3 Visit Trends 2005-2007 (%) : 

North West - Quarter 3 Visit Trends 2005-2007 (%) % 2005-2006 (England) 2005-2006 (North West) 2006-2007 (England) 2006-2007 (North West)

North West - Quarter 3 Business Confidence for Oct-Dec 2007 : 

North West - Quarter 3 Business Confidence for Oct-Dec 2007 % Attractions Industry Generally (England) Base: Non EH/NT attractions (66 in North West) Attractions Industry Generally (North West) Own Attraction (England) Own Attraction (North West)

North West - Quarter 3 Visits Expectations for Oct-Dec 2007 : 

North West - Quarter 3 Visits Expectations for Oct-Dec 2007 Visit Expectations (England) Base: Non EH/NT attractions (66 in North West) Visit Expectations (North West)

North West - Qtr 3 Overall Business Performance Trends 2006-2007 (%) : 

North West - Qtr 3 Overall Business Performance Trends 2006-2007 (%) Business Performance (England) Base: Non EH/NT attractions (66 in North West) Business Performance (North West)

North West - Qtr 3 Reasons for Business Confidence Oct-Dec 07(Own Attraction) - Positives : 

North West - Qtr 3 Reasons for Business Confidence Oct-Dec 07(Own Attraction) - Positives

North West - Qtr 3 Reasons for Business Confidence Oct-Dec 07(Own Attraction) - Negatives : 

North West - Qtr 3 Reasons for Business Confidence Oct-Dec 07(Own Attraction) - Negatives