france passport for digital economy smb ict forum

Passport for Digital Economy in France Developing economy in territories with the help of ICTDavid BARTHE, CEFAC CEOSMB ICT Forum - June 2010 : 

Passport for Digital Economy in France Developing economy in territories with the help of ICTDavid BARTHE, CEFAC CEOSMB ICT Forum - June 2010

The CEFAC : 

The CEFAC Founded in 1961, we are a para-governmental institution reporting to the French Ministry of Economy and Employment Our mission: SME development for economic competitivity and employment through professional content creation and training We work with Chambers of commerce and industry, nationwide Passport program launch has put us on the digital transformation rack

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DIGITAL ECONOMY « EDUCATION » TRAINING ONLINE CENTRE OF PEDAGOGICAL RESSOURCES Focus on Trade, Craft, Services & Tourism industries ICT SHOWROOM CEFAC development areas

The passport program : 

The passport program Designed with assistance from the Intel World Ahead Program, it helps small companies adopt technology and compete more effectively in giving them access to free training sessions and purchase guide. A wide ecosystem is involved from institutions (Ministry of Economy, Chambers of commerce, Chambers of trade, etc) to private companies (OEMs, ISVs, banks, telcos,…). This is a nationwide program with more than 550 training locations, 750 SMB trainers and 150 000 SMBtrained. 4 Launched in early 2007, France’s Passport initiative was implemented by French government to drive economic growth and employment by accelerating ICT adoption among small businesses.

End to end solution through « program » partnering : 

End to end solution through « program » partnering Link: the local value adds, Resellersproviding end to end IT solutions and services Medium vertical Weaklocal High IT know how No computing Admin/accounting Mobility / workgroup Virtual teaming Highly vertical Highly local LowIT know how Financing bodies (CDC) Building syndicates Chambers of commerce Chambers of craftmen Accountant associations Local gvt Vertical needs through local prescriptors Horizontal IT Guidance depending on usage level

Passport Program - 2010 model : 

PROGRAM PROJECT TEAM Prescriptor networks 530 training locations 750 trainers Resellers directory 1600 labellised resellers SMBs Passport Program - 2010 model French Government Training Intel teach advanced online - collaborative tool for the trainers community ICT Ecosystem Equipment Credit

Passport for digital economy program - Results : 

Passport for digital economy program - Results Small enterprises trainings : 150 000 Local network creation to support and reach SMEs 40000€ equipment loan without guaranty Reseller Channel creation to simplify the purchase process Emergence of dedicated solutions and services Integration of 2 other governmental programs: Les Auto-entrepreneurs TIC-PME Engagement with Morocco, Belgium and other governments…

Key takeaways : 

Key takeaways Set-up a strong project team Relationship with Intel World Ahead – strong skills on project methodologies, ICT ecosystem federation, local and international vision (Moroccan project opportunity) and marketing & communication Bottom up approach Foster your local network - it is the best way to reach SMBs Do not re-invent the wheel Commit everyone to the project Content and collaborative tools are key -Re-invent content to follow ICT evolution - Involve trainers in the content creation process

Thankyou : 

Thankyou

The passport program, whatisit? : 

The passport program, whatisit? Brandedumbrella: Digital passport Project team Free IT trainings based on usages = SMB obtainsitspassport Withitspassport, SMB canchoose IT solutions and a local labelizedreseller on the website = SMB getequiped! Intel as the coordinator of IT partners Institution in charge of vertical syndicates and trade associations federation and training

1) Preparation phase : 

1) Preparation phase Analyse existing Digital Divide(SMB IT equipment rate) Identifypotential obstacles (Fragmentedtarget, Broadband penetration, …) Identifyplayersthatcouldadress obstacles (Government, Vertical syndicates, Local trade associations) 2) Objectives definition Build a projectdraft for the governmentmemberproject carrier Set-up a public/associative/privateproject team Build a strong value proposition and test it Project methodology (1/2)

3) Project implementation : 

3) Project implementation Establish objectives and measurables Build a complete plan/plans Build the economic model thatapply to this plan/plans 4) Evaluation phase Test the plan/plans Scale and communicate Measure and communicateresults (to institutions, partners, SMBs, …) Project methodology (2/2)

Passport for digital economy program -Results : 

Passport for digital economy program -Results Nationwide program Very small businesses (VSB) 60000 VSBs registered to passport all over territory 500 registrations a week Convention Oseo SOFARIS (credit if is VSB less than 2 years old) Passport training points 550 access points 750 trainers Passport compulsory at enterprise creation training Chamber of commerce, Chamber of crafts, accounting experts Labellisedchannel Value added channel 1600 channel companies registered Over 23 region including DOM-TOM

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New advanced training modules… Communicatewithyourcustomers Communicatewithyourpartners Web presence Management information system From the setting up of a business to itsdevelopment

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New Gouvernemental Website 15