logging in or signing up survivingsocialmedia aSGuest51687 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 17 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: June 28, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Events 2.0Leveraging Social Media and Events : Events 2.0Leveraging Social Media and Events February 19, 2009 CREATED SPECIFICALLY FOR CISCO BY: Slide 2: RAISE YOUR HAND IF YOU ARE A PUBLISHER? Slide 3: RAISE YOUR HAND IF YOU ARE A PUBLISHER? Email Slide 4: RAISE YOUR HAND IF YOU ARE A PUBLISHER? Email Photo Video Slide 5: RAISE YOUR HAND IF YOU ARE A PUBLISHER? Email Photo Video Comment Voted Audio SMS Slide 6: YOUR ARE A PUBLISHER Email Photo Video Comment Voted Audio SMS If use technology to create and share By 2010, 70% of the content of the web will be user generated : By 2010, 70% of the content of the web will be user generated IDC/EMC Survey March 2007 10 MONTHS Paul fabretti, KMP Interactive Marketing & Technologyblogging as a business tool Agenda for Discussion : Agenda for Discussion Walk Aways Why Should We Care AboutWeb 2.0 and Social Media? What is Web 2.0? What is Social Media? Building Relationships in the Digital World Social Media Best Practices Measurement for Social Media Social Media for Events Event: Best Practices Event 2.0: Technologies Walk Aways : Walk Aways Walk Aways : Walk Aways A clear understanding of the difference between Web 2.0 and Social Media A foundational understanding of how the social web plays a now critical role in events throughout both the lifecycle of a customer as well as the lifecycle of an event. An understanding of Web 2.0 enabled technologies and strategies and how these can be applied in the staging of an event experience. Some best practices for implementing social media strategies into events Why Should We Care AboutWeb 2.0 and Social Media? : Why Should We Care AboutWeb 2.0 and Social Media? Slide 12: 12 “If you have a brand, you’re under threat. Your customers have always had an idea about what your brand signifies, an idea that may vary from the image you are projecting. Now they’re talking to each other about that idea. They are redefining for themselves that brand you spent millions of dollars, or hundreds of millions of dollars, creating.” -- Groundswell: Winning in a World Transformed by Social Technologies, J. Bernoff and C. Li True Slide 13: 13 True Your customers determine your brand Your customers determine your revenue Your customers determine your future Slide 14: 14 Customers are your MOST valuable asset What is Web 2.0?What is Social Media? : What is Web 2.0?What is Social Media? Web 2.0: Tag Cloud : Web 2.0: Tag Cloud Overview-Connecting The Dots : Overview-Connecting The Dots Derivative of: http://novaspivack.typepad.com/nova_spivacks_weblog/2007/02/steps_towards_a.html Technology Time Think of it as an evolution.. Social Connections Meaning Next Phase: Web 2.0An Enabler…. : Next Phase: Web 2.0An Enabler…. Next “release” as result of multiple forces Enables large numbers of people to come together to work, share, and build Enables the socializing of information Enables the tools to facilitate conversation Our World : Our World Our World : Our World Our World : Our World Our World : Our World Our World : Our World Our World : Our World Social Needs Enabled ? Our World : Our World Social Needs Enabled INTERNET TECHNOLOGY Our World : Our World Social Needs Enabled Our World : Our World Social Needs Enabled Our World: : Our World: Social Needs Enabled Our World: : Social Needs Enabled Our World: Social : Social Social Needs Enabled Slide 32: Social Needs Enabled Social Media Slide 33: Marta Z. Kagan Social Media Evangelist + Online Marketing Pro Slide 34: Touchpoint = Every point in time a customer ‘touches’ or connects with your company throughout the entire event; pre-, during and post. Seen or Unseen Pre Digital Age: Finite Touch Points Digital Age + 2.0: Multiple, Connected Touch Points Consumer Touch Points : Consumer Touch Points Source: Darwin Day Conference, Google Social Sites Connect with friends The Times They are A-Changin-Bob Dylan : Everywhere Connectors Creators Influencers The Times They are A-Changin-Bob Dylan Our Customers are: Changes how we function. Changes how we plan Changes how we execute For Events it: Building Relationships in the Digital World. : Building Relationships in the Digital World. Slide 39: 39 I do firmly believe that the most powerful and exciting change to digital is the way that it’s transforming our relationships with our customers, and it’s enabling them to participate in our brands in entirely new ways -Mich Matthews Senior Vice President, Central Marketing Group Microsoft , March 2007 “ “ Microsoft Strategic Account Summit 2007 Slide 40: The era of telling and selling is dead. - Jim Stengle Global Chief Marketing Officer, P&G -2007 AAAA Media Conference & Tradeshow “ “ Slide 41: The world is in the middle of an ongoing conversation. A marketer’s challenge and job is to enter that conversation and when you do join in, you had better be prepared to add value. -John D Hayes CMO, American Express “ “ Slide 42: “Consumers are no longer passive recipients, targets, empty vessels waiting to be filled with marketing messages, products and services”. They are connectors-nodes that connect the dots and enhance the conversation.” Joe Jaffe, “Join the Conversation” Slide 43: Relationships Redefined SENDER RECEIVER SENDER RECEIVER SENDER RECEIVER INFLUCENCER INFLUENCED Slide 44: Influence Ripples + Social Media Fragmentation Slide 45: One individual creates a blog posting called “Dell Hell” that forces a major corporation to change the way they relate to customers How? Many-to-Many communication model Technology enables social media applications Applications provide a voice, audience, and a community Jeff Jarvis Dell Hell-First Post: abysmal customer service : Dell Hell-First Post: abysmal customer service *** Dell Hell-New machine doesn’t work : Dell Hell-New machine doesn’t work Dell Hell-The World Searches : 2.4 Million hits for Dell Hell Is this Dell’s new Home page? http://www.marketsentinel.com/files/MeasuringBloggerInfluence61205.pdf Dell Hell-The World Searches Slide 49: List of Sites Linked The receiver becomes the sender 12 links to other sources, mostly blogs HP and Microsoft are positively referenced http://www.marketsentinel.com/files/MeasuringBloggerInfluence61205.pdf 1 http://blogs.chron.com/MT/mt-search.cgi?IncludeBlogs=2&search=dell+blogs 2 http://www.buzzmachine.com/index.php/2005/08/26/dell-sell/ 3 http://www.buzzmachine.com/index.php/2005/08/29/dell-calling/ 4 http://blogs.chron.com/techblog/archives/2005/07/follow-up_dell.html 5http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=33396 6 http://www.micropersuasion.com/2005/08/free_pr_advice_.html 7 http://www.technorati.com/ 8 http://www.technorati.com/search/katrina 9 http://www.technorati.com/tags/katrina 10 http://channel9.msdn.com/ 11 http://h20276.www2.hp.com/blogs/index.jsp 12 http://en.wikipedia.org/wiki/Astroturfing Dell Hell-Set up : Dell Hell-Set up Finally Jeff got someone to resolve issue (emailing the CMO) BUT damage was already done…. Dell Hell Dell Stock Price On June 21st Dell Learns : Dell Learns Dell Learns : BLOG Community to promote participation Lionel Dell Learns Comcast sleeper : Comcast sleeper http://www.youtube.com/watch?v=CvVp7b5gzqU Comcast sleeper : Comcast sleeper Posted to Youtube 58 second video First 3 days, viewed 214,000 times Over 2 years, viewed over 1.3 million times The <old> Funnel : The <old> Funnel The New Funnel : The New Funnel The New Funnel The New Funnel : The New Funnel The New Funnel Tweetstream SMS Facebook Widget Micro- site Viral Mkt Virtual Event Competitor Site You Tube Flickr Picts Podcast Google Google Video Friends Forums Virtual Event Iphone App Blog Slide 59: 2009 Edelman Trust Barometer Slide 60: Annual Edelman Trust Barometer Who Do You Trust? : Who Do You Trust? Annual Edelman Trust Barometer Slide 62: Universal McCann Wave 3, Mar 08 Slide 63: 63 78% trust recommendations from other consumers. 61% trust Online opinions American’s trusted blogs more than any other country, with 66% of us trusting blogs for product and service recommendations. The countries most likely to trust advertising? The Philippines (67%), Brazil (67%) and Mexico (66%). Lowest trust of advertising, Danes (28%), Italians (32%), Lithuanians (34%), and Germans (35%) Nielsen “trust in advertising” report, October 2007 47 markets:Eu 26,486 web users “Recommendation of someone else remains the most trusted source of information when consumers decide which products and services to buy” Slide 64: Universal McCann Wave 3, Mar 08 Distrust of Advertising (brands) Social Media Best Practices For Events : Social Media Best Practices For Events Slide 69: Orkut leads in the Indian subcontinent, as well as Brazil; Facebook is stronger, internationally, than Myspace, with surprising strongholds in the Middle East; hi5.com is the most international of all the social networks, leading in Peru, Colombia, Central America, and other, scattered countries such as Mongolia, Romania, and Tunisia; both Bebo and Skyblog follow colonial patterns, the first strong in smaller English-speaking countries such as Ireland and New Zealand, and the latter in Francophone countries; and Friendster, the original social network, leads all across Southeast Asia. Fotolog, a photo service defeated in the US by Friendster, has re-emerged as the dominant social network in Argentina and Chile. World Map of Social Networks Oct 2008 http://www.oxyweb.co.uk/blog/socialnetworkmapoftheworld.php Slide 71: Best Practice: Tagging Benefit Provides a way to retrieve and organize content Ability to collectively classify and find content by the application of terms assigned to the content [tags]Tags can be created by the author of the content or by users of the contentResult is a controlled vocabulary Event Application Creation of an official event tag or multiple tags for people to use throughout their interaction with the event Tag needs to be communicated to all attendees so it can be added to all content generated (i.e. blog posts, tweets, picture/video uploads, bookmarking, forum posts) Possible Uses Create one place where all content can be aggregated regardless of asset type Ability for attendees to monitor and participate in conversations about the event Ability for event producers to monitor conversations real time are reshape or react as needed Hashtags The term “hashtags” means to add tags inline to posts or tweets prefixing a word with a hash symbol: #ciscolive2008 Slide 72: Best Practice: Tagging Slide 74: Best Practice: Tagging Slide 75: Description: Process of outsourcing a task traditionally performed by certain roles, and outsourcing this task to a large group of people Crowdsourcing has become more accessible by leveraging the mass collaboration enabled by Web 2.0 technologies Benefit: Turning attendees into engaged participants to achieve certain functions Provides a way to gain information and create a sense of ownership and investment for the event. Event Applications: Open call to attendees and prospects creates unique opportunities Tap into influencers to create ownership, knowledge, and viral buzz Possible uses Call on potential attendees and attendees to decide on certain seminars or speakers to present at the conference Ask potential attendees to design certain parts of a tradeshow booth or logo design Call on potential attendees to suggest different ways of executing the tradeshow/seminar/event Encourage users to create new content by organizing existing content (Digg, Reddit) Uploading of Videos/pictures to be used for community site for event Providing an incentive helps to encourage crowdsourcing Knowing your technographics of your audience will assist in defining crowdsourcing activities Best Practice: Crowdsourcing Slide 76: Starbucks asks customers And then closes the loop : And then closes the loop British Airways : British Airways Nike ID : Nike ID Viewers text in their own custom design and receive a free pair of Nike IDs. Individuals saw their own shoes posted live on the jumbotron Nike gave away 3000 pairs of shoes in this promotion Users were just as excited by their design on the billboard as they were by the free footwear Mobile Monday, Mumbai Slide 80: Best Practice: Social Media Monitoring Event Applications A monitoring event put in place around an event to not only protect the Brand’s investment in the event but also to proactively reshape the event real time. Monitors all forms of social media including blogs, top video sharing and social networking sites, forums, opinion and review sites, image sharing sites, microblogging sites, online mainstream media and other sites as they become available Track comments, viewership, and user engagement 24/7 from most social media applications Identify the major online influencers of your event and build engagement strategies.Monitor twitter feeds to respond immediately to challenging situations or be able to take proactive steps toward resolving gaps in need fulfillment.Capture and analyze data coming from the different input points. Use to adjust campaigns and next year’s event.Providing an incentive helps to encourage crowdsourcing Possible Uses Description:Ability to listen to conversations happening about a Brand, an event, or a launchBenefit: Strategy that uncovers hidden issues, trends, and real time information. Listening facilitates conversations. Slide 81: Best Practice: Social Media Monitoring Free Tools Custom RSS feeds based on Keywords Google.com/blogsearch Feedster.com Technorati.com IceRocket.com Monitor This (single keyword across 22 SE feeds) Blog Blogpulse (conversations) Co.mments.com (Comments) Email Alerts Yahoo: http://alerts.yahoo.com/ Google: www.google.com/alerts Message Boards/Forum Tracking BoardTracker.com BoardReader.com Changes to Web Page WatchThatPage.com Trends (keyword) Trendrr Personal Search Engine Rollyo.com Paid Tools Radian6 Trackur Copernic Cymfony BuzzMetrics BuzzLogics JD/ Umbria Visible Technologies Brands forget that what happens offline echoes online -Jeremiah Owyang Forrester Research “ “ Slide 82: Description: Container used to present data to a user. It is a form of content syndication Benefit: Delivery of dynamic updated content across website and web without writing any code Viral nature of successful widgets to carry marketing, brand, and advertising messages into social networks and other destinations Event Applications: Widgets placed on key external websites (i.e. MySpace, Facebook, WordPress,iGoogle) as well as event branded sites to deliver key data relevant to the appropriate lifecycle of the event Possible uses Pre-event: Enroll key influencers and key Watering Holes to install pre-event widgets to help with audience activation and acquisition Deliver various feeds to help push prospects to registration Display feed of updated pre-event video interviews next to some editorial content During event: Notify and alert of changes to an event or new opportunities Display the most popular user-generated video uploaded to the event site or Youtube Post event: Provide post-event photos and updates on how to access event content Re-direct interested visitors to community elements Deliver full webcast or specific seminars through installed widgets Promotion through a banner ad that is interactive, engaging and shareable Effective way of driving traffic back to the event website which can also be extended to sponsors Slide 83: Best Practice: Widgets Slide 84: Best Practice: Widgets Measurement for Social Media : Measurement for Social Media Slide 86: Given the rapid change of pace on the Internet and the rapid increase in deployment of technologies that break the Web 1.0 measurement paradigm, now more than ever marketers, advertisers, and business owners need to explore more robust measures of success that can be applied to their online investments. As the use of novel technology continues and the level of sophistication increases, the simple measures that have served well for so long begin to increasingly fail, leaving companies making decisions in a data vacuum. -Eric T. Peterson Web Analytics Demystified “ “ Visitor Engagement calculation Web Analytics Dymstified and Mr, Carrabis, Nextstage Global Measurement Slide 87: It’s all about Engagement Examples of Engagement : Examples of Engagement I was visiting the site three to five times a week, sometimes more My average visit to Event main page was roughly 15 to 20 clicks deep My average visit duration to the event site was roughly 15 minutes long I played with the asynchronous game 15 times a week I subscribed to the Twitter channel and tweet often I received the RSS feed from the event blog I wrote a blog post about the upcoming event I voted on the look and feel of the tradshow booth I asked questions to others during the event I used the event tag on my pictures and videos I embedded the event widget on my Facebook page I filled out the online survey Derivative of WebAnalysticsDemystified Meaning of Engagment online Maturity of Web Metrics : Maturity of Web Metrics Page View HITS Evolution of Web Technology / Measure of Effectiveness of web efforts On page On page On page Off page In the early stages stage of Web Analytics, Hits used to be the key metric tracked Hits will count all the individual requests (from loading of images, CSS to JavaScript) and report them separately Inaccurate as a representation of visitors interaction with the page. Currently the industry standard metric that dictates how properties are valued and how online media is bought or sold. Not capable of measuring the overall user experience Ajax, flash, RSS,widgets, videos render it impossible to measure with Page Views Nielsen/NetRatings has dropped it from their primary metric view. Visitor Engagement Possible Visitor Engagement On page could be measured via: Clicks on a link interaction with embedded applications Time spent on site Frequency of visit Invested UGC Subscription to Blog or newsletter Possible Visitor Engagement off page could be measure via: Measure the impact of a widget feed delivered elsewhere Measure the reach of videos being embedded/played elsewhere Elements possible included into Visitor Engagement: Depth of visit Recency of Visits Brand Awareness Social Media Engagement Subscriptions (RSS) Responses (comments, tweets) DEAD DYING EVOLVING "Ajax shatters the metaphor of a web 'page' upon which much of web publishing and advertising is based." --Fredric Paul via paidcontent, TechWeb "It's a little surprising, but our position was, we didn't quite know where page views and all these technologies were going to go," -Scott Ross, Nielsen NetView Internet audience measurement tool Visitor Engagement Formula : Visitor Engagement calculation Web Analytics Dymstified and Mr, Carrabis, Nextstage Global Visitor Engagement Formula Social Media For Events : Social Media For Events “I” Inauguration : “I” Inauguration Use the hashtag #inaug09 on all of your tweets. Jump in with CNN via their Facebook partnership. http://www.facebook.com/cnn Contribute to NPR's coverage of the event at their"Inauguration Hub". (http://www.npr.org/templates/story/story.php?storyId=99395388) Download the iPhone app (or Google Phone) Send a text message to 66937. Begin the message with the phrase #inaug09 or #dctrip09. You can include a ZIP code or one of the location tags in the sidebar. Follow along on NPRs Widget Follow PBS's NewsHour Twitter updates here. http://twitter.com/newshour/ While not strickly social, they also have a handy inauguration map here. (http://www.pbs.org/newshour/indepth_coverage/white_house/inauguration2009/map.html Upload your photos and Microsoft will combine them them into a 3D panoramic CNN/Microsoft 3D Photosynth : Enter a video contest sponsored by Memelabs that will let people share where they were on this historic day. —Where Were You? : Twitter while watching at CurrentTV “I” Inauguration : “I” Inauguration Where To Watch “live stream” —Hulu : Will be streaming live, Fox.com will also be using Hulu’s stream.—C-Span : Washington D.C.’s video standby will have four live feeds to choose from.—CNN.com : Partnering with Facebook so you can see your friends’ status updates while watching.—Current TV : Will add a Twitterstream to its coverage.—Ustream.tv : This stream will also be available on your iPhone, great for those along the parade route too far away to see the main stage.— Joost is also broadcasting the inauguration live.—Obama Girl is streaming her coverage on Stickam. How is Social Media Changing Events? : How is Social Media Changing Events? 96 Slide 97: The Journey PRE-EVENT POST-EVENT DURING EVENT Event website Audience Recruitment/Buzz Registration/Housing Content Development/Selection Networking Blogs Sponsor & Partner Marketing Community Monitoring Event website E-mail/MobileCommunication Onsite Registration/Housing Content Access Networking Blogs Sponsor & Partner Marketing Community Surveys Polling Lead Management Mobile Marketing Monitoring Mashup Event website Post-Event Communications/Buzz On-demand Content Networking Blogs Sponsor & Partner Marketing Community Surveys Mobile Marketing Monitoring Mashup Slide 98: Sent out Social Media Press release Create or leverage a social network Setup mobile alerts & reminders Define social media tags for flickr, twitter etc.. (#Cisco08) Make Event widget available to all Make available pre-event videos/podcasts/pictures to enroll and engage. Promote through RSS, Blogs, social bookmarking and other social media Encourage Pre-event posting and sharing of content Conversations Twitter TXT messaging Social Networking Event Capture Blogs Live Streaming Post-seminar speaker interviews Online Communities Text to screen vote/survey Event Mgmt SMS alerts / reminders Mobile WAP Share everything Post video of what was missed Continue to social network Follow the conversation and take note Add crowdsourcing to add or replace post-event surveys Aggregate and promote content Extend to communities and social networks Use content to promote next event PRE-EVENT POST-EVENT DURING EVENT Slide 100: WIDGET Videos Nokia Open Lab : Nokia Open Lab WIKI Facebook FLICKr Second Life UK Government : UK Government Apply same format for Cisco execs to reply to audience http://www.youtube.com/user/DowningSt Events 2.0: Technologies : Events 2.0: Technologies The “Must Know” Social Media Apps : The “Must Know” Social Media Apps Blogs Flickr YouTube Facebook Twitter Tweet / following / followers / update : Tweet / following / followers / update Social Networking / microblogging service For staying in touch and keeping up with friends, colleagues, and customers Users send and reader other’s updates (tweets) “Following” those that you want to hear from Send tweets to your network or to one individual As of October 2008, Twitter claimes to have over 3.2m accounts Access it on phone, blackberry, browser, or web application Slide 109: Bob and Betty both Follow each other Network of Followers Slide 110: Bob and Betty both Follow each other Slide 111: Power is in the network of followers Their Followers Slide 112: Power is in the network of followers Their Followers Break Outside of the “4 walls” My Twitter Home Page : My Twitter Home Page Enter tweet Updates My Twitter Home Page : My Twitter Home Page followers following Other Data # replies Direct messages Pictures Slide 115: http://www.youtube.com/user/DowningSt Dell on Twitter : Dell on Twitter Dell Offers on Twitter Dell Community Sites on Twitter Dell Asia Pacific Promotions on Twitter Dell News on Twitter Dell English Blogs on Twitter Dell International Blogs on Twitter Tweet / following / followers / update : Social Networking / microblogging service For staying in touch and keeping up with friends, colleagues, and customers Users send and reader other’s updates (tweets) “Following” those that you want to hear from Send tweets to your network or to one individual As of October 2008, Twitter claims to have over 3.2m accounts Access it on phone, blackberry, browser, or web application Tweet / following / followers / update Cisco ASR Launch: Up to the Launch Event : Cisco ASR Launch: Up to the Launch Event Recommended Readings : Recommended Readings Books web-strategist.com/blog/ chrisbrogan.com/ Blogs jaffejuice.com/ lasandrabrill.blogspot.com/ Walk Aways : Walk Aways a clear understanding of the difference between Web 2.0 and Social Media a foundational understanding of how the social web plays a now critical role in events throughout both the lifecycle of a customer as well as the lifecycle of an event. an understanding of Web 2.0 enabled technologies and strategies and how these can be applied in the staging of an event experience. Some best practices for implementing social media strategies into events Slide 123: Photo Credits www.theclientsideblog.com/mashup.png hthttp://www.livedifference.com/ http://www.emergencemarketing.com/images/crowdco.jpg http://www.briansolis.com/2008/08/introducing-conversation-prism.html Original pic by Danembraceddc http://www.caroline-middlebrook.com/blog/twitter-guide-1-what-is-twitter/ BLOGS / Blogger / Blogging / Post / Comment : BLOGS / Blogger / Blogging / Post / Comment Short for Web Log, coined in 1999 Been around since the beginning of the internet Type of website journal Entries are made in journal style and displayed in a reverse chronological order. Typically conversational style and authentic Fake blogs are called Flogs BLOGS / Blogger / Blogging / Posts : BLOGS / Blogger / Blogging / Posts Short for Web Log, coined in 1999 Been around since the beginning of the internet Type of website journal Entries are made in journal style and displayed in a reverse chronological order. Typically conversational style and authentic Fake blogs are called Flogs Photostream / Tags : Photostream / Tags Online photo management and sharing Your “box of photos” online Upload, View, Share, Organize photos Label or “tag” your photos for easy access Photostream / Tags : Photostream / Tags Online photo management and sharing Your “box of photos” online Upload, View, Share, Organize photos Label or “tag” your photos for easy access Slide 132: Video Sharing website Upload, view, and share video clips. Label or “tag” your videos for easy access Slide 135: Video Sharing website Upload, view, and share video clips. Label or “tag” your videos for easy access Walls / Poke / Stats /applications : Walls / Poke / Stats /applications Social Networking site Harvard / Ivy League / any school / Anyone 13> Connect with friends, co-workers, and others with similar interests Lot of privacy controls Germany=StudiVZalso, euopean: skyrock network, Japan=Mixi. Russia = Badoo Slide 137: Orkut leads in the Indian subcontinent, as well as Brazil; Facebook is stronger, internationally, than Myspace, with surprising strongholds in the Middle East; hi5.com is the most international of all the social networks, leading in Peru, Colombia, Central America, and other, scattered countries such as Mongolia, Romania, and Tunisia; both Bebo and Skyblog follow colonial patterns, the first strong in smaller English-speaking countries such as Ireland and New Zealand, and the latter in Francophone countries; and Friendster, the original social network, leads all across Southeast Asia. Fotolog, a photo service defeated in the US by Friendster, has re-emerged as the dominant social network in Argentina and Chile. World Map of Social Networks Oct 2008 http://www.oxyweb.co.uk/blog/socialnetworkmapoftheworld.php Walls / Poke / Stats /applications : Walls / Poke / Stats /applications Social Networking site Harvard / Ivy League / any School / Anyone 13> Connect with friends, co-workers, and others with similar interests Lot of privacy controls Germany=StudiVZalso, euopean: skyrock network, Japan=Mixi. Russia = Badoo, Corporate Control is a Myth : Corporate Control is a Myth “You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.” Joe Ragan, Newsradio As quoted in “Groundswell” by Charlene Li and Josh Bernoff Slide 145: 145 Nielsen “trust in advertising” report, October 2007 47 markets:Eu 26,486 web users Top markets relying on “recommendations from consumers” You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
survivingsocialmedia aSGuest51687 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 17 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: June 28, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Events 2.0Leveraging Social Media and Events : Events 2.0Leveraging Social Media and Events February 19, 2009 CREATED SPECIFICALLY FOR CISCO BY: Slide 2: RAISE YOUR HAND IF YOU ARE A PUBLISHER? Slide 3: RAISE YOUR HAND IF YOU ARE A PUBLISHER? Email Slide 4: RAISE YOUR HAND IF YOU ARE A PUBLISHER? Email Photo Video Slide 5: RAISE YOUR HAND IF YOU ARE A PUBLISHER? Email Photo Video Comment Voted Audio SMS Slide 6: YOUR ARE A PUBLISHER Email Photo Video Comment Voted Audio SMS If use technology to create and share By 2010, 70% of the content of the web will be user generated : By 2010, 70% of the content of the web will be user generated IDC/EMC Survey March 2007 10 MONTHS Paul fabretti, KMP Interactive Marketing & Technologyblogging as a business tool Agenda for Discussion : Agenda for Discussion Walk Aways Why Should We Care AboutWeb 2.0 and Social Media? What is Web 2.0? What is Social Media? Building Relationships in the Digital World Social Media Best Practices Measurement for Social Media Social Media for Events Event: Best Practices Event 2.0: Technologies Walk Aways : Walk Aways Walk Aways : Walk Aways A clear understanding of the difference between Web 2.0 and Social Media A foundational understanding of how the social web plays a now critical role in events throughout both the lifecycle of a customer as well as the lifecycle of an event. An understanding of Web 2.0 enabled technologies and strategies and how these can be applied in the staging of an event experience. Some best practices for implementing social media strategies into events Why Should We Care AboutWeb 2.0 and Social Media? : Why Should We Care AboutWeb 2.0 and Social Media? Slide 12: 12 “If you have a brand, you’re under threat. Your customers have always had an idea about what your brand signifies, an idea that may vary from the image you are projecting. Now they’re talking to each other about that idea. They are redefining for themselves that brand you spent millions of dollars, or hundreds of millions of dollars, creating.” -- Groundswell: Winning in a World Transformed by Social Technologies, J. Bernoff and C. Li True Slide 13: 13 True Your customers determine your brand Your customers determine your revenue Your customers determine your future Slide 14: 14 Customers are your MOST valuable asset What is Web 2.0?What is Social Media? : What is Web 2.0?What is Social Media? Web 2.0: Tag Cloud : Web 2.0: Tag Cloud Overview-Connecting The Dots : Overview-Connecting The Dots Derivative of: http://novaspivack.typepad.com/nova_spivacks_weblog/2007/02/steps_towards_a.html Technology Time Think of it as an evolution.. Social Connections Meaning Next Phase: Web 2.0An Enabler…. : Next Phase: Web 2.0An Enabler…. Next “release” as result of multiple forces Enables large numbers of people to come together to work, share, and build Enables the socializing of information Enables the tools to facilitate conversation Our World : Our World Our World : Our World Our World : Our World Our World : Our World Our World : Our World Our World : Our World Social Needs Enabled ? Our World : Our World Social Needs Enabled INTERNET TECHNOLOGY Our World : Our World Social Needs Enabled Our World : Our World Social Needs Enabled Our World: : Our World: Social Needs Enabled Our World: : Social Needs Enabled Our World: Social : Social Social Needs Enabled Slide 32: Social Needs Enabled Social Media Slide 33: Marta Z. Kagan Social Media Evangelist + Online Marketing Pro Slide 34: Touchpoint = Every point in time a customer ‘touches’ or connects with your company throughout the entire event; pre-, during and post. Seen or Unseen Pre Digital Age: Finite Touch Points Digital Age + 2.0: Multiple, Connected Touch Points Consumer Touch Points : Consumer Touch Points Source: Darwin Day Conference, Google Social Sites Connect with friends The Times They are A-Changin-Bob Dylan : Everywhere Connectors Creators Influencers The Times They are A-Changin-Bob Dylan Our Customers are: Changes how we function. Changes how we plan Changes how we execute For Events it: Building Relationships in the Digital World. : Building Relationships in the Digital World. Slide 39: 39 I do firmly believe that the most powerful and exciting change to digital is the way that it’s transforming our relationships with our customers, and it’s enabling them to participate in our brands in entirely new ways -Mich Matthews Senior Vice President, Central Marketing Group Microsoft , March 2007 “ “ Microsoft Strategic Account Summit 2007 Slide 40: The era of telling and selling is dead. - Jim Stengle Global Chief Marketing Officer, P&G -2007 AAAA Media Conference & Tradeshow “ “ Slide 41: The world is in the middle of an ongoing conversation. A marketer’s challenge and job is to enter that conversation and when you do join in, you had better be prepared to add value. -John D Hayes CMO, American Express “ “ Slide 42: “Consumers are no longer passive recipients, targets, empty vessels waiting to be filled with marketing messages, products and services”. They are connectors-nodes that connect the dots and enhance the conversation.” Joe Jaffe, “Join the Conversation” Slide 43: Relationships Redefined SENDER RECEIVER SENDER RECEIVER SENDER RECEIVER INFLUCENCER INFLUENCED Slide 44: Influence Ripples + Social Media Fragmentation Slide 45: One individual creates a blog posting called “Dell Hell” that forces a major corporation to change the way they relate to customers How? Many-to-Many communication model Technology enables social media applications Applications provide a voice, audience, and a community Jeff Jarvis Dell Hell-First Post: abysmal customer service : Dell Hell-First Post: abysmal customer service *** Dell Hell-New machine doesn’t work : Dell Hell-New machine doesn’t work Dell Hell-The World Searches : 2.4 Million hits for Dell Hell Is this Dell’s new Home page? http://www.marketsentinel.com/files/MeasuringBloggerInfluence61205.pdf Dell Hell-The World Searches Slide 49: List of Sites Linked The receiver becomes the sender 12 links to other sources, mostly blogs HP and Microsoft are positively referenced http://www.marketsentinel.com/files/MeasuringBloggerInfluence61205.pdf 1 http://blogs.chron.com/MT/mt-search.cgi?IncludeBlogs=2&search=dell+blogs 2 http://www.buzzmachine.com/index.php/2005/08/26/dell-sell/ 3 http://www.buzzmachine.com/index.php/2005/08/29/dell-calling/ 4 http://blogs.chron.com/techblog/archives/2005/07/follow-up_dell.html 5http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=33396 6 http://www.micropersuasion.com/2005/08/free_pr_advice_.html 7 http://www.technorati.com/ 8 http://www.technorati.com/search/katrina 9 http://www.technorati.com/tags/katrina 10 http://channel9.msdn.com/ 11 http://h20276.www2.hp.com/blogs/index.jsp 12 http://en.wikipedia.org/wiki/Astroturfing Dell Hell-Set up : Dell Hell-Set up Finally Jeff got someone to resolve issue (emailing the CMO) BUT damage was already done…. Dell Hell Dell Stock Price On June 21st Dell Learns : Dell Learns Dell Learns : BLOG Community to promote participation Lionel Dell Learns Comcast sleeper : Comcast sleeper http://www.youtube.com/watch?v=CvVp7b5gzqU Comcast sleeper : Comcast sleeper Posted to Youtube 58 second video First 3 days, viewed 214,000 times Over 2 years, viewed over 1.3 million times The <old> Funnel : The <old> Funnel The New Funnel : The New Funnel The New Funnel The New Funnel : The New Funnel The New Funnel Tweetstream SMS Facebook Widget Micro- site Viral Mkt Virtual Event Competitor Site You Tube Flickr Picts Podcast Google Google Video Friends Forums Virtual Event Iphone App Blog Slide 59: 2009 Edelman Trust Barometer Slide 60: Annual Edelman Trust Barometer Who Do You Trust? : Who Do You Trust? Annual Edelman Trust Barometer Slide 62: Universal McCann Wave 3, Mar 08 Slide 63: 63 78% trust recommendations from other consumers. 61% trust Online opinions American’s trusted blogs more than any other country, with 66% of us trusting blogs for product and service recommendations. The countries most likely to trust advertising? The Philippines (67%), Brazil (67%) and Mexico (66%). Lowest trust of advertising, Danes (28%), Italians (32%), Lithuanians (34%), and Germans (35%) Nielsen “trust in advertising” report, October 2007 47 markets:Eu 26,486 web users “Recommendation of someone else remains the most trusted source of information when consumers decide which products and services to buy” Slide 64: Universal McCann Wave 3, Mar 08 Distrust of Advertising (brands) Social Media Best Practices For Events : Social Media Best Practices For Events Slide 69: Orkut leads in the Indian subcontinent, as well as Brazil; Facebook is stronger, internationally, than Myspace, with surprising strongholds in the Middle East; hi5.com is the most international of all the social networks, leading in Peru, Colombia, Central America, and other, scattered countries such as Mongolia, Romania, and Tunisia; both Bebo and Skyblog follow colonial patterns, the first strong in smaller English-speaking countries such as Ireland and New Zealand, and the latter in Francophone countries; and Friendster, the original social network, leads all across Southeast Asia. Fotolog, a photo service defeated in the US by Friendster, has re-emerged as the dominant social network in Argentina and Chile. World Map of Social Networks Oct 2008 http://www.oxyweb.co.uk/blog/socialnetworkmapoftheworld.php Slide 71: Best Practice: Tagging Benefit Provides a way to retrieve and organize content Ability to collectively classify and find content by the application of terms assigned to the content [tags]Tags can be created by the author of the content or by users of the contentResult is a controlled vocabulary Event Application Creation of an official event tag or multiple tags for people to use throughout their interaction with the event Tag needs to be communicated to all attendees so it can be added to all content generated (i.e. blog posts, tweets, picture/video uploads, bookmarking, forum posts) Possible Uses Create one place where all content can be aggregated regardless of asset type Ability for attendees to monitor and participate in conversations about the event Ability for event producers to monitor conversations real time are reshape or react as needed Hashtags The term “hashtags” means to add tags inline to posts or tweets prefixing a word with a hash symbol: #ciscolive2008 Slide 72: Best Practice: Tagging Slide 74: Best Practice: Tagging Slide 75: Description: Process of outsourcing a task traditionally performed by certain roles, and outsourcing this task to a large group of people Crowdsourcing has become more accessible by leveraging the mass collaboration enabled by Web 2.0 technologies Benefit: Turning attendees into engaged participants to achieve certain functions Provides a way to gain information and create a sense of ownership and investment for the event. Event Applications: Open call to attendees and prospects creates unique opportunities Tap into influencers to create ownership, knowledge, and viral buzz Possible uses Call on potential attendees and attendees to decide on certain seminars or speakers to present at the conference Ask potential attendees to design certain parts of a tradeshow booth or logo design Call on potential attendees to suggest different ways of executing the tradeshow/seminar/event Encourage users to create new content by organizing existing content (Digg, Reddit) Uploading of Videos/pictures to be used for community site for event Providing an incentive helps to encourage crowdsourcing Knowing your technographics of your audience will assist in defining crowdsourcing activities Best Practice: Crowdsourcing Slide 76: Starbucks asks customers And then closes the loop : And then closes the loop British Airways : British Airways Nike ID : Nike ID Viewers text in their own custom design and receive a free pair of Nike IDs. Individuals saw their own shoes posted live on the jumbotron Nike gave away 3000 pairs of shoes in this promotion Users were just as excited by their design on the billboard as they were by the free footwear Mobile Monday, Mumbai Slide 80: Best Practice: Social Media Monitoring Event Applications A monitoring event put in place around an event to not only protect the Brand’s investment in the event but also to proactively reshape the event real time. Monitors all forms of social media including blogs, top video sharing and social networking sites, forums, opinion and review sites, image sharing sites, microblogging sites, online mainstream media and other sites as they become available Track comments, viewership, and user engagement 24/7 from most social media applications Identify the major online influencers of your event and build engagement strategies.Monitor twitter feeds to respond immediately to challenging situations or be able to take proactive steps toward resolving gaps in need fulfillment.Capture and analyze data coming from the different input points. Use to adjust campaigns and next year’s event.Providing an incentive helps to encourage crowdsourcing Possible Uses Description:Ability to listen to conversations happening about a Brand, an event, or a launchBenefit: Strategy that uncovers hidden issues, trends, and real time information. Listening facilitates conversations. Slide 81: Best Practice: Social Media Monitoring Free Tools Custom RSS feeds based on Keywords Google.com/blogsearch Feedster.com Technorati.com IceRocket.com Monitor This (single keyword across 22 SE feeds) Blog Blogpulse (conversations) Co.mments.com (Comments) Email Alerts Yahoo: http://alerts.yahoo.com/ Google: www.google.com/alerts Message Boards/Forum Tracking BoardTracker.com BoardReader.com Changes to Web Page WatchThatPage.com Trends (keyword) Trendrr Personal Search Engine Rollyo.com Paid Tools Radian6 Trackur Copernic Cymfony BuzzMetrics BuzzLogics JD/ Umbria Visible Technologies Brands forget that what happens offline echoes online -Jeremiah Owyang Forrester Research “ “ Slide 82: Description: Container used to present data to a user. It is a form of content syndication Benefit: Delivery of dynamic updated content across website and web without writing any code Viral nature of successful widgets to carry marketing, brand, and advertising messages into social networks and other destinations Event Applications: Widgets placed on key external websites (i.e. MySpace, Facebook, WordPress,iGoogle) as well as event branded sites to deliver key data relevant to the appropriate lifecycle of the event Possible uses Pre-event: Enroll key influencers and key Watering Holes to install pre-event widgets to help with audience activation and acquisition Deliver various feeds to help push prospects to registration Display feed of updated pre-event video interviews next to some editorial content During event: Notify and alert of changes to an event or new opportunities Display the most popular user-generated video uploaded to the event site or Youtube Post event: Provide post-event photos and updates on how to access event content Re-direct interested visitors to community elements Deliver full webcast or specific seminars through installed widgets Promotion through a banner ad that is interactive, engaging and shareable Effective way of driving traffic back to the event website which can also be extended to sponsors Slide 83: Best Practice: Widgets Slide 84: Best Practice: Widgets Measurement for Social Media : Measurement for Social Media Slide 86: Given the rapid change of pace on the Internet and the rapid increase in deployment of technologies that break the Web 1.0 measurement paradigm, now more than ever marketers, advertisers, and business owners need to explore more robust measures of success that can be applied to their online investments. As the use of novel technology continues and the level of sophistication increases, the simple measures that have served well for so long begin to increasingly fail, leaving companies making decisions in a data vacuum. -Eric T. Peterson Web Analytics Demystified “ “ Visitor Engagement calculation Web Analytics Dymstified and Mr, Carrabis, Nextstage Global Measurement Slide 87: It’s all about Engagement Examples of Engagement : Examples of Engagement I was visiting the site three to five times a week, sometimes more My average visit to Event main page was roughly 15 to 20 clicks deep My average visit duration to the event site was roughly 15 minutes long I played with the asynchronous game 15 times a week I subscribed to the Twitter channel and tweet often I received the RSS feed from the event blog I wrote a blog post about the upcoming event I voted on the look and feel of the tradshow booth I asked questions to others during the event I used the event tag on my pictures and videos I embedded the event widget on my Facebook page I filled out the online survey Derivative of WebAnalysticsDemystified Meaning of Engagment online Maturity of Web Metrics : Maturity of Web Metrics Page View HITS Evolution of Web Technology / Measure of Effectiveness of web efforts On page On page On page Off page In the early stages stage of Web Analytics, Hits used to be the key metric tracked Hits will count all the individual requests (from loading of images, CSS to JavaScript) and report them separately Inaccurate as a representation of visitors interaction with the page. Currently the industry standard metric that dictates how properties are valued and how online media is bought or sold. Not capable of measuring the overall user experience Ajax, flash, RSS,widgets, videos render it impossible to measure with Page Views Nielsen/NetRatings has dropped it from their primary metric view. Visitor Engagement Possible Visitor Engagement On page could be measured via: Clicks on a link interaction with embedded applications Time spent on site Frequency of visit Invested UGC Subscription to Blog or newsletter Possible Visitor Engagement off page could be measure via: Measure the impact of a widget feed delivered elsewhere Measure the reach of videos being embedded/played elsewhere Elements possible included into Visitor Engagement: Depth of visit Recency of Visits Brand Awareness Social Media Engagement Subscriptions (RSS) Responses (comments, tweets) DEAD DYING EVOLVING "Ajax shatters the metaphor of a web 'page' upon which much of web publishing and advertising is based." --Fredric Paul via paidcontent, TechWeb "It's a little surprising, but our position was, we didn't quite know where page views and all these technologies were going to go," -Scott Ross, Nielsen NetView Internet audience measurement tool Visitor Engagement Formula : Visitor Engagement calculation Web Analytics Dymstified and Mr, Carrabis, Nextstage Global Visitor Engagement Formula Social Media For Events : Social Media For Events “I” Inauguration : “I” Inauguration Use the hashtag #inaug09 on all of your tweets. Jump in with CNN via their Facebook partnership. http://www.facebook.com/cnn Contribute to NPR's coverage of the event at their"Inauguration Hub". (http://www.npr.org/templates/story/story.php?storyId=99395388) Download the iPhone app (or Google Phone) Send a text message to 66937. Begin the message with the phrase #inaug09 or #dctrip09. You can include a ZIP code or one of the location tags in the sidebar. Follow along on NPRs Widget Follow PBS's NewsHour Twitter updates here. http://twitter.com/newshour/ While not strickly social, they also have a handy inauguration map here. (http://www.pbs.org/newshour/indepth_coverage/white_house/inauguration2009/map.html Upload your photos and Microsoft will combine them them into a 3D panoramic CNN/Microsoft 3D Photosynth : Enter a video contest sponsored by Memelabs that will let people share where they were on this historic day. —Where Were You? : Twitter while watching at CurrentTV “I” Inauguration : “I” Inauguration Where To Watch “live stream” —Hulu : Will be streaming live, Fox.com will also be using Hulu’s stream.—C-Span : Washington D.C.’s video standby will have four live feeds to choose from.—CNN.com : Partnering with Facebook so you can see your friends’ status updates while watching.—Current TV : Will add a Twitterstream to its coverage.—Ustream.tv : This stream will also be available on your iPhone, great for those along the parade route too far away to see the main stage.— Joost is also broadcasting the inauguration live.—Obama Girl is streaming her coverage on Stickam. How is Social Media Changing Events? : How is Social Media Changing Events? 96 Slide 97: The Journey PRE-EVENT POST-EVENT DURING EVENT Event website Audience Recruitment/Buzz Registration/Housing Content Development/Selection Networking Blogs Sponsor & Partner Marketing Community Monitoring Event website E-mail/MobileCommunication Onsite Registration/Housing Content Access Networking Blogs Sponsor & Partner Marketing Community Surveys Polling Lead Management Mobile Marketing Monitoring Mashup Event website Post-Event Communications/Buzz On-demand Content Networking Blogs Sponsor & Partner Marketing Community Surveys Mobile Marketing Monitoring Mashup Slide 98: Sent out Social Media Press release Create or leverage a social network Setup mobile alerts & reminders Define social media tags for flickr, twitter etc.. (#Cisco08) Make Event widget available to all Make available pre-event videos/podcasts/pictures to enroll and engage. Promote through RSS, Blogs, social bookmarking and other social media Encourage Pre-event posting and sharing of content Conversations Twitter TXT messaging Social Networking Event Capture Blogs Live Streaming Post-seminar speaker interviews Online Communities Text to screen vote/survey Event Mgmt SMS alerts / reminders Mobile WAP Share everything Post video of what was missed Continue to social network Follow the conversation and take note Add crowdsourcing to add or replace post-event surveys Aggregate and promote content Extend to communities and social networks Use content to promote next event PRE-EVENT POST-EVENT DURING EVENT Slide 100: WIDGET Videos Nokia Open Lab : Nokia Open Lab WIKI Facebook FLICKr Second Life UK Government : UK Government Apply same format for Cisco execs to reply to audience http://www.youtube.com/user/DowningSt Events 2.0: Technologies : Events 2.0: Technologies The “Must Know” Social Media Apps : The “Must Know” Social Media Apps Blogs Flickr YouTube Facebook Twitter Tweet / following / followers / update : Tweet / following / followers / update Social Networking / microblogging service For staying in touch and keeping up with friends, colleagues, and customers Users send and reader other’s updates (tweets) “Following” those that you want to hear from Send tweets to your network or to one individual As of October 2008, Twitter claimes to have over 3.2m accounts Access it on phone, blackberry, browser, or web application Slide 109: Bob and Betty both Follow each other Network of Followers Slide 110: Bob and Betty both Follow each other Slide 111: Power is in the network of followers Their Followers Slide 112: Power is in the network of followers Their Followers Break Outside of the “4 walls” My Twitter Home Page : My Twitter Home Page Enter tweet Updates My Twitter Home Page : My Twitter Home Page followers following Other Data # replies Direct messages Pictures Slide 115: http://www.youtube.com/user/DowningSt Dell on Twitter : Dell on Twitter Dell Offers on Twitter Dell Community Sites on Twitter Dell Asia Pacific Promotions on Twitter Dell News on Twitter Dell English Blogs on Twitter Dell International Blogs on Twitter Tweet / following / followers / update : Social Networking / microblogging service For staying in touch and keeping up with friends, colleagues, and customers Users send and reader other’s updates (tweets) “Following” those that you want to hear from Send tweets to your network or to one individual As of October 2008, Twitter claims to have over 3.2m accounts Access it on phone, blackberry, browser, or web application Tweet / following / followers / update Cisco ASR Launch: Up to the Launch Event : Cisco ASR Launch: Up to the Launch Event Recommended Readings : Recommended Readings Books web-strategist.com/blog/ chrisbrogan.com/ Blogs jaffejuice.com/ lasandrabrill.blogspot.com/ Walk Aways : Walk Aways a clear understanding of the difference between Web 2.0 and Social Media a foundational understanding of how the social web plays a now critical role in events throughout both the lifecycle of a customer as well as the lifecycle of an event. an understanding of Web 2.0 enabled technologies and strategies and how these can be applied in the staging of an event experience. Some best practices for implementing social media strategies into events Slide 123: Photo Credits www.theclientsideblog.com/mashup.png hthttp://www.livedifference.com/ http://www.emergencemarketing.com/images/crowdco.jpg http://www.briansolis.com/2008/08/introducing-conversation-prism.html Original pic by Danembraceddc http://www.caroline-middlebrook.com/blog/twitter-guide-1-what-is-twitter/ BLOGS / Blogger / Blogging / Post / Comment : BLOGS / Blogger / Blogging / Post / Comment Short for Web Log, coined in 1999 Been around since the beginning of the internet Type of website journal Entries are made in journal style and displayed in a reverse chronological order. Typically conversational style and authentic Fake blogs are called Flogs BLOGS / Blogger / Blogging / Posts : BLOGS / Blogger / Blogging / Posts Short for Web Log, coined in 1999 Been around since the beginning of the internet Type of website journal Entries are made in journal style and displayed in a reverse chronological order. Typically conversational style and authentic Fake blogs are called Flogs Photostream / Tags : Photostream / Tags Online photo management and sharing Your “box of photos” online Upload, View, Share, Organize photos Label or “tag” your photos for easy access Photostream / Tags : Photostream / Tags Online photo management and sharing Your “box of photos” online Upload, View, Share, Organize photos Label or “tag” your photos for easy access Slide 132: Video Sharing website Upload, view, and share video clips. Label or “tag” your videos for easy access Slide 135: Video Sharing website Upload, view, and share video clips. Label or “tag” your videos for easy access Walls / Poke / Stats /applications : Walls / Poke / Stats /applications Social Networking site Harvard / Ivy League / any school / Anyone 13> Connect with friends, co-workers, and others with similar interests Lot of privacy controls Germany=StudiVZalso, euopean: skyrock network, Japan=Mixi. Russia = Badoo Slide 137: Orkut leads in the Indian subcontinent, as well as Brazil; Facebook is stronger, internationally, than Myspace, with surprising strongholds in the Middle East; hi5.com is the most international of all the social networks, leading in Peru, Colombia, Central America, and other, scattered countries such as Mongolia, Romania, and Tunisia; both Bebo and Skyblog follow colonial patterns, the first strong in smaller English-speaking countries such as Ireland and New Zealand, and the latter in Francophone countries; and Friendster, the original social network, leads all across Southeast Asia. Fotolog, a photo service defeated in the US by Friendster, has re-emerged as the dominant social network in Argentina and Chile. World Map of Social Networks Oct 2008 http://www.oxyweb.co.uk/blog/socialnetworkmapoftheworld.php Walls / Poke / Stats /applications : Walls / Poke / Stats /applications Social Networking site Harvard / Ivy League / any School / Anyone 13> Connect with friends, co-workers, and others with similar interests Lot of privacy controls Germany=StudiVZalso, euopean: skyrock network, Japan=Mixi. Russia = Badoo, Corporate Control is a Myth : Corporate Control is a Myth “You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.” Joe Ragan, Newsradio As quoted in “Groundswell” by Charlene Li and Josh Bernoff Slide 145: 145 Nielsen “trust in advertising” report, October 2007 47 markets:Eu 26,486 web users Top markets relying on “recommendations from consumers”