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IFA Company Presentation“Preparing our clients for success” : 

IFA IFA Company Presentation“Preparing our clients for success”

IFA is a management owned sales company : 

IFA IFA is a management owned sales company All of IFA sales managers / owners are successful executives in the Specialty, Natural and Confection Food industry. Major consumer packaged goods experience. Multi-channel experience Management team that was responsible for the successful business model that was Liberty Richter. All decision makers are equity partners of IFA. Managers as equity partners, insure motivation, dedication and continuity of sales and service for all our client brands to all of our customers. We are not going to leave for a better job – we are the better job. As owners we are committed to the long term success of IFA. Competitors deal with employee turnover and lost product knowledge. We suggest and direct clients into brand strategies that have positive effects on their business. Investments and budget process – we help build brands as if we were the brand owner and it was our money!

IFA’ s philosophy and why we’re different from the competition : 

IFA IFA’ s philosophy and why we’re different from the competition We have a smaller portfolio of clients than our competitors. We believe focusing on fewer clients and achieving growth through them is the best path to growth for our company. We have expertise in grocery, natural, drug, mass and convenience. With a focused portfolio, we can customize our services to better meet our client’s needs. Focusing on increasing sales Cost efficiencies – IFA can cover more sales opportunities and help you stay within sales budgets Menu of services – IFA has options.

We lead our clients to achieving success in specialty grocery, natural food and confection marketplaces : 

IFA We lead our clients to achieving success in specialty grocery, natural food and confection marketplaces IFA has a critical mass of sales resources to help our clients successfully fulfill their potential sales. Together with our brokers we call on all specialty and natural distributors as well as the retailers they serve. We have multi channel sales expertise. Grocery / Specialty Natural Drug Mass merchandisers C-Stores Working with our client brands we develop a sales plan showing target accounts. We then calculate the sales potential for these accounts so our clients know what success looks like.

We have the industry’s best sales network : 

IFA We have the industry’s best sales network Our broker network is anchored by NS Sales nationally, as well as other strong brokers in the marketplace. In addition to covering some markets of specialty groceries, NS Sales also covers our national natural sales efforts. NS Sales, owned by Acosta, the nations largest food broker. Employs over 400 associates that cover retailers from store level Truly national, professional coverage IFA has a long successful relationship with NS Sales and their senior management. Together with our broker network we have strong alternate channel coverage as well. C-Store Business Regional Drug Rite Aid, CVS, Walgreens Mass Target, Big Lots, Tuesday Morning

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IFA Dale Lucas VP Sales Western US Sonoma, CA Mike Wheeler VP Sales Midwest US Minneapolis, MN Don Cook President/VP Sales Eastern US Lancaster, PA International Food Associates, Inc. Sales coverage of the US market Gregory Figueroa COO & CFO Dallas, TX IFA Corporate Office Morristown, NJ

IFA client’s list includes successful natural and specialty brands : 

IFA IFA client’s list includes successful natural and specialty brands

There are significant advantages for having IFA represent your brand : 

IFA There are significant advantages for having IFA represent your brand We provide full sales reporting. We provide open book financial reporting: Promotional Spending Slotting IFA can give your brand better coverage at Food Shows for little cost to clients. This is a great savings in booth costs and personnel. Some of the shows that IFA will participate in. Fancy Food – East and West Natural Expo-East and West Most of the major distributor shows – Market Centre, DPI, Kehe, Millbrook, Haddon House etc. As an IFA client you will have better sales coverage throughout the United Sates.

Slide 9: 

IFA Since IFA has a focused portfolio of brands, we can spend more time in all the areas that are important to increase sales

Structured communications with our clients is key to success : 

IFA Structured communications with our clients is key to success An IFA owner is the relationship manager to your company. Regional Sales Managers give regular feedback on sales activities to clients. Unprecedented access to all owners / Sales managers. Monthly sales reporting Sales by customer Conference call with the sales team. Complete financial/promotional details – where was you money spent and what did it get you!

This is the transition plan for new IFA clients : 

IFA This is the transition plan for new IFA clients IFA partner meeting to discuss your brand. Full market assessment Retail Distributor Alternate channel possibilities Sales plan with retail targets by distributors Schedule activities Determine upcoming category reviews for retailers with published schedules Trade show plans Conference call schedule In field work with IFA sales team

Recap: IFA is the right choice if you want your brand to succeed in the US : 

IFA Recap: IFA is the right choice if you want your brand to succeed in the US Focused Portfolio of brands Owner Managers The industry’s best sales network Alternate channel capabilities Professional planning process Structured communications Long term mentality Proven success

“Preparing our clients for success” : 

IFA “Preparing our clients for success”

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