LDA Tourism Update Presentation

East London Tourism Update :Niall Brolly Tourism Development Manager – East London East London Tourism Update


East London Tourism Update :Presentation Outline Partners in East London Pan London Activities Sub-Regional Programme East London until April ‘07 Olympic Opportunities East London Tourism Update


Slide 3 :LDA: Business and Jobs


East London Partners :The Mayor: statutory responsibility for London as a visitor destination. Devolved to LDA. The GLA: overseeing the delivery of the London Tourism Vision & Action Plan The LDA : Mayor’s agency for business and jobs. Devolved responsibility for Tourism Development. Delivers the Tourism Vision & Action Plan Visit London: contracted by LDA to deliver tourism destination marketing for London TourEast London: East London projects delivery Partner Boroughs: The City, Bexley, Havering, Barking & Dagenham, Hackney, Tower Hamlets, Redbridge, Greenwich, Newham, Lewisham Private Sector East London Partners


Pan London Projects :Visit London Contract London ICC LATI Model Visitor Information Provision The Sub Regional Agenda Pan London Projects


The Sub-Regional Agenda :The Mayor’s Plan for Tourism 2003-06 gives new profile to tourism and identifies “dispersal” as a priority for development across London Framework for promotion from international to local level Support consortia marketing effort Co-ordinate marketing efforts and communication Share best practice Consistency of policies across all boroughs Better distribution of visitors still a priority: London Tourism Vision 2006-16 & Action Plan 2006-09 The Sub-Regional Agenda


Sub-Regional ProgrammeActivities :Sub-Regional ProgrammeActivities Achieve better distribution of visitors throughout London and spread the benefits of tourism via: Co-ordination of communications between Visit London and east London stakeholders Quarterly East London Tourism Development Newsletter East London MAG / TAG Consultation on ELTDS HLTT Programme 10 Year Tourism Vision and Action Plan


Sub-Regional ProgrammeActivities :Visitor Research: MSB Market Segmentation: The Tourism Network Brand Mapping: Smarter Communications The Positioning Guide: TourEast London Destination Training Kit: TourEast London VL / ALG: Toolkits and Tutorials Sub-Regional ProgrammeActivities


EAST LONDON: until April ‘07 :Communicate research results and Positioning Guide to the industry Projects continuing: LDA and TourEast London Comprehensive review: 2004/2006 ELTDS Communicate review results Consultation Autumn 2006 for next ELTDS: Vision and Action Plan ELTDS from April 2007: actions based on local requirements / input Maximising Olympic Opportunities EAST LONDON: until April ‘07


Olympic Opportunity & International Promotion :Olympic Opportunity & International Promotion Olympic Board; GLA Group: LDA, TFL ODA: Delivers venues, infrastructure and transport LOCOG: organise, publicise and stage the 2012 Games LDA: Delivering the London Tourism Vision & Action Plan DCMS / VisitBritian / Visit London consultation on national Olympic Tourism Strategy


London Tourism Vision 2006-16 & Action Plan 2006-09 :The Vision “By 2016 London will be recognised as the leading global city for tourism and as a constantly evolving destination. London will deliver a high quality visitor experience, continually surprising and exciting our visitors with a vibrant, contemporary, diverse offer in a historically and culturally rich environment. Tourism in London will contribute to the economic success of the city and the quality of life for Londoners” London Tourism Vision 2006-16 & Action Plan 2006-09


East London Update :QUESTIONS? East London Update