E-SUPPLY CHAIN MANAGEMENT(Amul case stud

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E-SUPPLY CHAIN MANAGEMENT : 

E-SUPPLY CHAIN MANAGEMENT Presentation by Dhruv Gathani Chirag Jani

What is E-Supply Chain Management ? : 

E-SCM may be described as the integrated management approach for planning and controlling the flow of materials from suppliers to end users using Internet technologies E-SCM refers the complex network of relationships that organizations maintain with trading partners to source, manufacture and deliver products What is E-Supply Chain Management ?

Components of E-SCM : 

Components of E-SCM

7 Ways to reduce inventory : 

7 Ways to reduce inventory Improve data accuracy Cut your lead time Increase the velocity of your operation Eliminate misalignment from your process Clean your attic Eliminate variation Replenish based on market demand

BENEFITS OF E-SCM : 

Supports exchange of real time information Platform independent Web visibility & processing capability 24/7 Return on investment It has open internet application architecture which allows for Rapid deployment & scalability combining unlimited users in real time environment Incorporates broadcast & active messaging BENEFITS OF E-SCM

Companies managing supply chain through Internet : 

AMUL-Taste of India ICICI Bank TELCO HINDUSTAN LEVER CRISIL DELL ASIAN PAINTS Companies managing supply chain through Internet

AMUL – Taste Of India : 

Formed in the year 1946 Amul is the leading food brand in India Has been accredited with ISO 9001and HACCP Certification by QAS Australia-the first company in Asia to receive HACCP Certification. Amul initiated the dairy co-operative movement in India and formed an apex co-operative organization called Gujarat co-operative Milk Marketing Federation(GCMMF) and today 70,000 villages and 200 districts in India are part of it. GCMMF markets its products through 50 sales offices throughout India and distribution is done through a network of 4,000 stockists who in turn supply 500,000 retail outlets. AMUL – Taste Of India

Slide 8: 

GCMMF: An Overview GCMMF is an apex co-operative organization that comprises of affiliated member dairies/district milk unions each having it’s own manufacturing unit. These member dairies collect milk from members who supply milk twice a day.

How AMCUS work : 

Amul has installed over 3000 Automatic milk collection system units(AMCUS) at village societies to capture member information, milk fat content, volume collected and amount payable to each member. Each farmer is given a plastic card for identification Computer calculates amount due to farmer on the basis of fat content The value of the milk is then printed out on slip & handed over to the farmer, who collects the payment from adjacent window With the help of IT farmers receive their payment within minutes How AMCUS work

Supply management through internet : 

Amul makes over 10 million payment transactions daily. On the logistics more than 5000 trucks move milk from the villages to 200 dairy processing plants twice a day according to a carefully planned schedule. It’s ERP software named as Enterprise Wide Integrated Application System(EIAS) covers a plethora of operations like market planning advertising and promotion, distribution network planning. Each of amul offices are connected via internet and all of them send daily reports on sales and inventory to the main system at Anand. Has also connected all zonal, regional & member dairies through VSAT Supply management through internet

Supply & distribution : 

At the supply end a computerized database has been setup of all suppliers & their cattle. Computer equipment measures & records qualities & quantities collected. At the distribution end stockists have been provided with basic computer skills. Amul experts assist them in building promotional web pages. Amul Cyber stores have been setup in India, USA, Singapore and Dubai Supply & distribution

Amul Cyber store : 

Amul Cyber store

Strong initiatives in e-commerce : 

Amul has linked distributors to the network & also incorporated web pages of top retailers on their website Distributors can place their order on website amulb2b.com Automated supply & delivery chain Practices just in time supply chain management with six sigma accuracy Strong initiatives in e-commerce

Accolades : 

Accolades CIO 100 AWARD recognizes organizations around the world that excel in positive business performance through internet & IT management GCMMF also won the prestigious Ramkrishna Bajaj National Quality award in 2003 for adopting noteworthy quality management practices for logistics and procurement

Future Plans : 

Introduce Internet Banking Services & ATMs which will enable Milk societies to credit payments directly to seller’s bank account Officials at amul are looking at upgrading the plastic cards which are being currently used only for identification purposes, to smart cards which can be used to withdraw cash from ATMs. Future Plans

Refrences : 

Supply Chain Management-theories & Practices By R.P.MOHANTY S.G.DESHMUKH Refrences Thank you E-commerce By P.T.Joseph

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