Day3 3Websites

Creating (or updating) your Client’s Website : 

Creating (or updating) your Client’s Website Module 3 - Online Revenue Streams – Maps & Processes

Biggest Website Mistakes : 

Biggest Website Mistakes No clear call to action, too much going on (a confused mind doesn’t buy/take action.) Unprofessional, templated look Out of date, old info (esp. w/blogs) Brochure site – all about me

The ‘One Banana’ Website : 

The ‘One Banana’ Website What is the purpose of the website? What ONE thing do you want people to do when visiting the site Subscribe to pink spoon/list Push the buy button Contact you Inform / Make a referral etc

Types of Websites : 

Types of Websites Main websites Sales pages Pink spoon/squeeze pages (lead generation) Portal site Blogs Store

Key Elements… : 

Key Elements… Call to action on all pages (subscribe, buy, etc) Overall look/feel, graphics (branding) WIIFM (it’s not about you!) Use of media – audio, video Keep it clean/focused

Website content : 

Website content Usually the toughest part of creating/revising a website Words, video, audio? Who will write copy, create media? Keep it simple/focused – lead to the call to action Can take some time, plan for it

Website Technology : 

Website Technology ‘Traditional’ Website – HTML based, no CMS Pros – can do anything you want, no restrictions Cons – harder to update, can be messy, ‘stuck’ with web designer Content Management System – ie. Wordpress Pros – easy to update, highly customizable nowadays Cons – more work to setup, some glitchy things, some systems quite restrictive

Finding a Web Designer : 

Finding a Web Designer Decide on Technology before hiring designer – ie: find a Wordpress designer Know what you want before you hire! Don’t get ‘trapped’ with a designer – ie: use their hosting, complicated site design Beware – most web designers are ‘designers’ not ‘marketers’

Sales Pages & Copywriting : 

Sales Pages & Copywriting Sales pages connect your product with the buyers Where the rubber meets the road. Will your visitor buy, after all the work that's gone before? Authenticity, clarity, intimacy and measurement are touchstones here.

A sales page is a conversation... : 

A sales page is a conversation... 'Coach' them through to the solution/ offering use their language/words, say it as they would say it (step 2) ask engaging questions write as you would speak

Key Considerations : 

Key Considerations Make your page scanable, then readable Headlines, subheads Who is this page for? Target audience, what you can help them with Why should I listen to you? Establish your credibility early stories, experience, testimonials, results

Key Considerations : 

Key Considerations List benefits before features Benefits sell, features inform Make your offer clear Price, bonuses, buy buttons Keep the layout clean and simple whitespace, shorter paragraphs, bullet points, easy to read fonts

Key Considerations : 

Key Considerations Track and test results make tweaks and see if results improve or not Don’t forget the thank you page! Tell a friend, co-opt, upsell

Role of the OBM : 

Role of the OBM Hire/coordinate copywriter (if need be) Sales page design/graphics Source testimonials/permission Prep the stuff behind the buy button

Store Site Options : 

Store Site Options If your client has just a few items – a single page ‘store’ will do the trick www.beawealthytherapist.com/practicebuild.html If your client has multiple items – look to setup a stand-alone store site www.mythoughtpartners.com/shop/

Technology : 

Technology Recommend setting up a blog based site Theme at http://ecommercethemes.com/ Customize banners, featured sections Give people option to comment/review A few plugins we use:Quotes – nice testimonial rotator in sidebarhttp://sww.co.nz/wordpress-plugins/flexi-quote-rotator/Redirection – open up new webpageshttp://urbangiraffe.com/plugins/redirection/

Make sure to include… : 

Make sure to include… Great pictures of products Testimonials Guarantee ‘About Us’ info Payment logos (credit card, PayPal) Security logos i.e. Hackersafe