E2 Improving Content Quality Mefford

Four Techniques to Increase Content Quality with Less Staff : 

Four Techniques to Increase Content Quality with Less Staff Using Synergies Between Content Management and Enterprise Search

Avalon Consulting, LLC : 

Avalon Consulting, LLC Founded in 2003, Avalon Consulting, LLC helps large organizations manage, find, present, and take action on their enterprise content We deliver fast, effective, and innovative solutions through technical expertise & thought leadership a highly-interactive working relationship with our clients deep knowledge of web enterprise systems and requirements Our success with our clients shows in our rapid growth (#818 on the Inc 5000)

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Scenario : 

Scenario Public product information website 15,000 content items including product datasheets and informative articles Steady news stream including press releases, newsletters, and blogs 200 products with attributes spread across SAP, WCM, 3rd party VAR catalog Users want integrated views of content 50 search / navigation facets desired 4

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End-Users Value “See Also” : 

End-Users Value “See Also” Related Items

Assisted Linking : 

Assisted Linking The Need Provide end users valuable “See Also” links Maximize return on editorial content Increase user engagement, improve conversions The Problem Manually finding related content takes too long The Solution Widget in WCM connects to search engine or Baynote Search engine (new content) or Baynote (popular content) provide suggestions for related content Editor quickly approves the best suggestions

Automatic Related Objects Widget (AROW) : 

Automatic Related Objects Widget (AROW)

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Meta-Data for Faceted Search : 

Meta-Data for Faceted Search

Distant Meta-Data : 

Distant Meta-Data The Need Faceted Search / Navigation to improve content findability The Problem Manually tagging high-volume content is expensive and error-prone The Solution Meta-tag only high value content Ensure meta-data is visible to end-users Relate high-volume content to high-value content High-volume content inherits meta-tags Reduces errors from manual tagging Less work + better quality! Manual Tagging Related Documents Inherit Meta-Data

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Virtual Documents : 

Virtual Documents The Need Users want an integrated view from multiple sources The Problem WCM tools only deliver content under management Organizational resistance to centralizing content sources The Solution Search engines are good at indexing content from multiple sources 13 Read-only index is perfect for integration Search APIs are great for content delivery

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Smart Crawlers / Web Extraction : 

Used to require complex PERL or Java Now there’s simpler XQuery, Kapow, others Great for content migration / aggregation Empowers structured search Search Engine Smart Crawlers / Web Extraction

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Other Resources : 

Other Resources http://blogs.avalonconsult.com My Contact Info Sam Mefford meffords@avalonconsult.com 801-706-9731