Apple Strategic

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Apple Inc. Introduction Mission Statement Trends SWOT The Industry Think different. Actions

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Mission Statement The Industry SWOT Introduction Trends Actions Established on April 1, 1976 in Cupertino, California, Apple is an American multinational corporation that designs and manufactures consumer electronics and computer software products Known for hardware and software products such as: Hardware: Mac, iPod, iPhone, iPad Software: OS X, iLife, iWork, iTunes Fortune Magazine has named Apple Inc as the “most admired company in the world for 2010”

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Mission Statement The Industry SWOT Introduction Trends Actions MISSION STATEMENT Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

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Mission Statement The Industry SWOT Introduction Trends Actions The Industry NAICS : 33411 Computer and Peripheral Industry Competitors a. HP b. IBM c. Dell Critical success factors: a. Innovation b. Product Quality c. Management

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Mission Statement The Industry SWOT Introduction Trends Actions

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Mission Statement The Industry SWOT Introduction Trends Actions 1. Enterprise Support and Solution 2. Pricing Strategy

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Mission Statement The Industry SWOT Introduction Trends Actions Enterprise Support and Solution Trend Does not provide future roadmaps Compatibility issues Microsoft, IBM, HP and even Red Hat have developed partnerships to ensure interoperability

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Mission Statement The Industry SWOT Introduction Trends Actions Pricing Strategy Higher prices as opposed to competitor products Limited distribution channel Controlled manufacturing process

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Mission Statement The Industry SWOT Introduction Trends Actions Proposed course of Action Restructure Apple Enterprise division i. Apple Inc should increase the enterprise sales team to reach out to more organizations ii. Create a new entity named Apple Enterprise Make Apple products more affordable i. Outsource manufacturing ii. Increase distribution channel

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Thank You