TipsTricksCustomized leah

Practical Tips & Tricks for Ability SmartSite™ Customized Websites : 

Practical Tips & Tricks for Ability SmartSite™ Customized Websites Marketing Tools Base Page Body of Home Page Marketing Banners Ad Copy Availability Messages Bargain Bin Redirector Module Search Tracking Best Practices Productivity and Shortcut Tips Automated Solutions Leah Fernelius

Marketing Tools : 

Marketing Tools What is the BasePage? A BasePage allows you to control sections on your site globally. What areas does the BasePage control? The BasePage controls the header, footer and marketing areas, found above and blow the left navigation. Where do I find the BasePage? Located inside your site files, on your web server, then navigate to ‘HtmlTemplates’. The BasePage files is located inside ‘HtmlTemplates’. How do I change the BasePage? Open the BasePage file with a Notepad editor. Make your changes using HTML. BasePage

Marketing Tools : 

Marketing Tools BasePage Ability SmartSite Global Page Header Ability SmartSite Global Page Footer

Marketing Tools : 

Marketing Tools Ability SmartSite Global Left Navigation - Top Ability SmartSite Global Left Navigation – Bottom BasePage

Marketing Tools : 

BasePage Marketing Tools Ability SmartSite HtmlTemplates Location

Marketing Tools : 

Marketing Tools Display different views of your home page to New, Returning or Logged in Shoppers. Arrange the main area of your home page. Control the item display on your home page. Added keyword density to your home page for search engine optimization. Body of Home Page

Marketing Tools : 

Marketing Tools Favorite Menu Banner Select any menu category to display Body of Home Page

Marketing Tools : 

Marketing Tools Featured Items Banner Select items to display using Ability Content Body of Home Page

Marketing Tools : 

Marketing Tools Last Purchased Items Logged-in users can see items they recently purchased Body of Home Page

Marketing Tools : 

Marketing Tools Most Wished Items Show your shoppers what other shoppers want Body of Home Page

Marketing Tools : 

Marketing Tools Newest Products Banner Automatically highlight your newest items Body of Home Page

Marketing Tools : 

Marketing Tools Newsletter Banner Allow shoppers to register for your email promotions directly from the home page Change Presentation Body of Home Page

Marketing Tools : 

Marketing Tools Popular Searches Banner Increases keyword density for search engine optimization Show shoppers what others are searching for Body of Home Page

Marketing Tools : 

Marketing Tools Recently Viewed Items Banner Display items returning and logged-in shoppers have recently viewed Body of Home Page

Marketing Tools : 

Marketing Tools Top Brands Banner Spotlight brands on your home page Link shoppers directly to items in the brands Body of Home Page

Marketing Tools : 

Marketing Tools Top Categories Banner Display the top categories and sub-categories in your menu structure Body of Home Page

Marketing Tools : 

Marketing Tools Top Categories List Banner Select in Ability Content which categories to display Body of Home Page

Marketing Tools : 

Marketing Tools Top Wished Items Logged-in shoppers can see the top items in their wish list Body of Home Page

Marketing Tools : 

Marketing Tools Add Marketing Banners to the shopping pages of your Ability SmartSite Visual interest to entice the shopper Split the banner for various promotions Maintained in the Content Management Tool Flexibility to change out banners at will No need for IS to assist with uploading files Home Page Top and Bottom (above the page footer) Category, Sub-Category and Item List pages Cart page Marketing Banners

Marketing Tools : 

Marketing Tools Rotate your promos Use various presentation layouts Maintained in Ability Content Marketing Banners

Marketing Tools : 

Marketing Tools Home page rotating marketing banner Category banner Marketing Banners

Marketing Tools : 

Marketing Tools Ad Copy allows for additional information presentation Special offers with a purchase such as a free magazine Highlight special information for a select item Ad Copy

Marketing Tools : 

Marketing Tools Customize a message for you Shoppers to highlight stock information on items Promotes a ‘Buy Now’ atmosphere Messages are set by Item Type, Item Status as well as Stock Levels Availability Messages

Marketing Tools : 

Marketing Tools Ability SmartSite allows you to quickly create a Bargain Bin section without recreating your menu structure Add items to your Bargain Bin by simply checking a box Automatically add items to your Bargain Bin based off of item status As inventory is depleted the items are automatically removed from the Bargain Bin Create a different look to your Bargain Bin Bargain Bin

Marketing Tools : 

Marketing Tools Bargain Bin

Marketing Tools : 

Marketing Tools Redirector Module Direct shoppers to specific pages Set type of redirect Search Tracking See what terms are being used on your site Add keywords to specific items Guide inventory purchases Create sales Redirector Module and Search Tracking

Marketing Tools : 

Marketing Tools Direct your shoppers to a desired page User your Search Tracking to direct shoppers to desired pages Redirector Module and Search Tracking

Marketing Tools : 

Marketing Tools Redirector Module

Best Practices : 

Best Practices Do not create duplicate text with pages Be sure to reference your home page as ‘www.mysite.com’ Search engines view ‘www.mysite.com’ and ‘www.mysite.com/index.aspx’ as two pages with duplicate content When creating references in your HTML, always use absolute URLs Absolute URLs are ‘www.mysite.com/images/logo.jpg’ Each page of your website should have a unique page title

Best Practices, Cont. : 

Best Practices, Cont. Create rich Meta tags/descriptions for all items and pages Meta tags are not displayed to the shopper but are ready by search engine crawlers The description used in your meta tag will display when a shopper is using a search engine When creating product names, use terms that are frequently searched Brand names, model names, model numbers, part name, collection names, etc. Menu Creation Think of Taxonomy when creating your menu Stay away from generic terms such as ‘Sale Items’

Best Practices : 

Best Practices Setup Meta descriptions in Ability Content Meta descriptions display in the search engines

Productivity Tips : 

Productivity Tips Various options are provided for searching Item number Description Begins with Contains Change menu levels with a click Remove menus from displaying by removing the group association Ability Content

Productivity Tips : 

Productivity Tips When adding many Items to a Group, work inside the Group Tying items to Brands allows the use of Brand options Load images using Image Bulk Upload Be sure to use a naming convention to match images with items Name fields according to your individual use The names of fields or text types can be edited to suit

Productivity Tips : 

Productivity Tips Work with Ability Support Staff to automate some of the suggestions below: Items in your OMS set as closeout or discontinued can be flagged to be added to your Bargain Bin section Globally change all page titles Globally change all meta tags using ‘smart tags’

Productivity Tips : 

Productivity Tips Work with Ability Support Staff to automate some of the suggestions below: Items in your OMS set as closeout or discontinued can be flagged to be added to your Bargain Bin section Globally change all page titles Globally change all Meta tags using ‘smart tags’

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Questions or Suggestions