national convention making the case 2010

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Because It’s Worth It! PTA National Convention June 10, 2010 Presented by: Deborah Walsh & M. Ivelisse Castro Making the Case for PTA---

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Learn the personal, professional and persuasive reasons people join PTA. Understand the importance of knowing what dues fund. Explore how to define and deliver a PTA value message. Goals for today:

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def :worth, desirability, utilitysyn : - merit, benefit - worth, advantage - practicality, effectiveness Value. noun

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Needs: Communication within and without system Support for programs, curriculum, etc. Parent involvement, especially to meet NCLB requirements Fiscal accountability—no controversy! Trained volunteers Advocates for school funding and needs. Buyer: Teachers & Administrators

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PTA Value: Communication --school & in community, and among all other PTAs everywhere. (lsn) Program enhancement and curriculum enrichment , i.e., Reflections (lsn) Parent involvement, i.e., National Standards for Family Engagement, Three for Me, Take Your Family to School Week (lsn) Financial training and resources, i.e. Money Matters, website, state training, E-learning (lsn) PTA “sells” Teachers & Administrators

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PTA Value: Volunteers, ready to lead , i.e., E-learning, Quick Reference Guides, state training, e-newsletters, etc. (lsn) Advocates in the local community, Grassroots Advocacy Toolkit, state training and legislative platform, national platform and influence, a voice beyond the school system working for school funding and support of public education PTA “sells” Teachers & Administrators

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Needs: Network of support as they raise child Information about school and education to help navigate the system Child development info Resources--$, programs, services An “in” within the system to get things done Successful schools Buyer: Parents, Guardians, Caregivers

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PTA Values: Network of support including trained and connected local leaders able to connect local members to parents and resources at local, state and national level— with help of local leader training, e-newsletters, and trained volunteers and professionals at the state and national level. (lsn) PTA “sells” Parents, Guardians, Caregivers

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PTA Values: Help with system navigation, i.e. PTA Takes Action, newsletters, web (lsn) Child development info, i.e, PTA Parent enewsletter, website, Our Children (lsn) Resources, i.e., individual member benefits, community resource info (lsn) An opportunity to influence decision-making at every level (lsn) Programs, resources, school support PTA “sells” Parents, Guardians, Caregivers

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Needs: Strong safe schools Cost-effective programs and management Knowledge that money is well-spent and children well-served Buyer: Community Members

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PTA Values: Volunteers working with administration to keep schools safe and strong through PTA local, state and national support (lsn) Communication on how schools operate—”eyes in the building” (l) Tax abatement: Programs, resources, enhancements at no cost to the taxpayer (lsn) Research shows parent involvement = student and school success PTA “sells” Community Members

www.pta.org dwalsh@pta.orgDeborah Walsh860-739-4457Ivelisse Castroicastro@pta.org305-606-1060 : 

www.pta.org dwalsh@pta.orgDeborah Walsh860-739-4457Ivelisse Castroicastro@pta.org305-606-1060 PTA….. there is no “O”ther !