Hanmer Credentials

Hanmer MS&L Credentials & Capabilities : 

Hanmer MS&L Credentials & Capabilities June 2009

MS&L Global Overview : 

MS&L Global Overview 70 year history – founded in U.S. in 1938 Rich history of communications innovation from creating Olympic sponsorships (1940s), to defense of corporate raiding (1950s), food/beverage nutrition communications (1970s), DTC healthcare communications (1990s),Digital communications (1990s-2000s),Environmental communications (2000s). Today, MS&L is one of the world’s top global communications firms 54 offices in 28 countries More than 1,500 staff Affiliate network reaching 40 additional countries Top public relations agency in the Publicis Groupe Represent Fortune 500 companies and leading organizations. Recognized industry leader – More than 250 awards in last 4 years 2007 Runner-Up – “Large PR Agency of the Year” 2006 PRWeek – “PR Innovation of the Year” in Digital 2006 & 2007 PRWeek – “Best Use of the Internet” 2008 Corporate Responsibility Officer Magazine – #1 agency in Corporate Responsibility communications 2008 PRWeek Asia Pacific – “Certificate of Excellence, Best Use of Digital” for Coca-Cola China 2008 PRWeek Asia Pacific – “Certificate of Excellence, B2B Campaign of the Year” for UL China.

Who we are, What we do : 

Who we are, What we do As advisors, MS&L offers strategic counsel based on rock-solid judgment and extensive experience to help companies and brands engage key audiences and customers. In a constantly changing media landscape,we go beyond traditional choices and beyond expectations. As advocates, we aggressively represent the interests of our clients in both time-proven and creative ways. Advising and advocacy are core, traditional services of our industry, but digital media have created an opportunity for us to be, and also create, activists for our clients and their ideas. The effects of our activist communications in a digital age can be dramatic and powerful, helping us motivate influential audiences,and achieve lasting business success. Advisors. Advocates. Activists. It’s who we are, and what we do.

Part of a leading Global Communications Network of Companies : 

Part of a leading Global Communications Network of Companies Advertising & Creative Media Specialized Marketing Services About Publicis Groupe The world’s 4th largest communications company, with more than 120 agencies and 40,000 staff spanning 109 countries. Benefit to Clients Publicis Groupe agencies are highly collaborative and routinely manage multiple components of integrated marketing programs. Most MS&L offices are located with other Publicis Groupe agencies and in Asia alone, collaborate on 45 clients.

Hanmer MS&L Overview : 

Hanmer MS&L Overview Established operations in 1999 9 large offices in 8 key cities 32 “reach” network of MS&L staff in additional 2nd and 3rd tier cities. Mumbai is the India HQ of Hanmer | MS&L. Full-service operations, including B2B, Consumer, Finance, Healthcare, Technology, Digital Extensive work positioning, launching, promoting and protecting Indian and multinational corporations and brands in India. A total staff of over 350 offering value added services in PR, Creative Services, Event Management and Digital communication.

Hanmer MS&L History : 

Hanmer MS&L History Hanmer MS&L (former Hanmer & Partners) was founded in 1999, and over a period of years has established its reputation as one of the top PR firms in India which has serviced and developed many a corporate identity. Our success story is attributed to our ‘desire to win’ attitude and also to our dedication and sincerity to work ethics and a unique approach in trying to understand the goals and objectives of our clients. In May 2008, the India operations team at Hanmer & Partners opted for a strategic merger with MS & L - one of the world's leading global communications firms. We are officially now ‘Hanmer MS & L’ - a part of Publicis Groupe, which happens to be the fourth largest PR firm in the world. As a result of the merged entities 'Hanmer MS & L,' we are in an enviable position in providing our clients with a truly global outreach in the traditional media as well as the engaging and emerging digital domain. As Hanmer MS&L, we are India's largest independent multi-disciplinary communications company offering 360 degree communications solutions to a prestigious clientele comprising over 150 top Indian conglomerates and MNCs. The India Operations team is headed by Mr. Sunil Gautam and his core leadership team comprising of Mr. Jaideep Shergill, and Mr. Amit Desai.

MS&L Asia Network : 

MS&L Asia Network 16 MS&L offices and 575 staff(plus satellite offices in 33 Indian cities) 15 affiliate offices in key markets (all with at least 3 year relationships) Tokyo Seoul Beijing Shanghai Hong Kong Singapore Mumbai Pune Bangalore Chennai Ahmedabad Kolkata Hyderabad Delhi Kuala Lumpur MS&L office Affiliate office (Regional HQ) Sydney Auckland Ho Chi MinhCity Hanoi Manila Karachi Bangkok Jakarta Taipei Nagoya Osaka Islamabad Guangzhou Chengdu Okinawa Vientiane MS&L Satellite office MS&L Satellite office

Hanmer MS&L India Network : 

Hanmer MS&L India Network Maharashtra Punjab and Haryana Orissa Goa Madhya Pradesh Rajasthan Gujarat Chattisgarh Uttar Pradesh Bihar Jharkhand Tamil Nadu Kerala Andhra Pradesh Jammuand Kashmir Uttarakhand

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Hanmer MS&L India Expertise Communications Shared Services Corporate/ Public Affairs Pharmaceutical marketing PR Health policy Consumer health marketing PR Science writing Third-party activation Professional outreach Consumer insight and research WOM/Influencer/Buzz Customer acquisition Consumer engagement/life-stages VIBE—Surround the Target Multicultural marketing Corporate positioning & leadership equity Stakeholder communications CSR Environmental sustainability Issues & crisis management Third-party alignment Grass roots activation Internal communications Issues advertising Influencer marketing Digital strategy Media relations Media training Broadcast services Emerging media Creative services Entertainment marketing Sponsorship development & activation Event production Measurement Health Care Consumer Marketing

Creative & Digital Services : 

Services offered Communication and Creative Strategies Brand Consulting Research Account Planning Corporate Identity Programmes Mainline and below-the-line Creatives Ambient Media Creative Packaging and POP designs TVCs, Films, Radio Spots and Jingles Production Print Production Digital Website Development Social Media Strategies Social Media Conversations Online Reputation Management Mobile Platform E-Newsletters E-mailers E-brochures Digital Catalogues Multimedia Presentations. Creative & Digital Services

Our Commitment : 

Our Commitment At MS&L, we achieve success by fusing insight, research, knowledge, facts and new tools with innovation and creativity to provide our clients with new solutions and products that address their most complex business problems. As advisors, we offer strategic counsel based on rock-solid judgment and extensive experience to help companies and brands engage key audiences and customers. In a constantly changing media landscape, we go beyond traditional choices and beyond expectations. As advocates, we aggressively represent the interests of our clients in both time-proven and creative ways. Advising and advocacy are core, traditional services of our industry, but digital media have created an opportunity for us to be, and also create, activists for our clients and their ideas.

Our Core areas of Expertise : 

Our Core areas of Expertise Our team’s expertise encompasses a dynamic range of corporate services for organisations ranging from SMEs to corporate behemoths in various industry sectors: Auto, Aviation, Engineering & Infrastructure Consumer Financial Services Lifestyle & Hospitality Healthcare Media & Entertainment IT & Telecom Whether it is a product launch, brand repositioning, or a full blown crisis management scenario; we are always there to support you. As partners in progress, we leverage on our strengths to orchestrate effective communication campaign in a strategic, creative and timely manner thereby ensuring maximum mileage and goodwill for our clients.

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Hanmer MS&L India Experience HANMER

Hanmer MS&L India Current Campaigns : 

Hanmer MS&L India Current Campaigns

The Stylish ‘Alligator’ Spruces Up The ‘Capital’ : 

The Stylish ‘Alligator’ Spruces Up The ‘Capital’ SITUATION Lacoste is a world recognised brand that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously, tennis shirts. Lacsote needed to find a way to revive their brand locally in India, which had lost some of its charm in the clutter of many other designer brands. Besides that, they also lacked a strong fashion spokesperson in India. STRATEGY Change Lacoste’s positioning from “High – End Apparel“ brand to “Affordable Lifestyle Luxury “ brand and promote their entire range of items, highlighting their flagship store in trendy South Ex in Delhi and secure key product placements. PROGRAM MS&L conducted extensive bridge building with key media (newspapers, and niche magazines) in New Delhi to re-introduce the Lacsote brand, highlighting the uniqueness of brand history and international appeal Created several compelling story angles based on Lacoste exclusivity and new international lines being unveiled at flagship store, connection to India. RESULTS Secured brand stories in The Economic Times, Business Today & Sportswear International. Organised photo shoot with all Cat A lifestyle magazines such as Cosmopolitan, Elle,Vogue, Grazia to name a few. Secured 329 impressions in 320 days. These included Electronic clips – 19, Magazines and online portals – 202, Financials, Mainlines and Tabloids – 08. Mention in industry round-up articles with other leading Luxury brands such as Ralph Lauren, Ferragamo. Initiated product placements with NDTV Good Times and Topper’s. Quantitative value of the coverage Rs. 17,80,29,478.30.

Lacoste India Media Coverage Highlights : 

Lacoste India Media Coverage Highlights Grazia Cosmopolitan Vogue Femina Images BoF

Defining and Promoting Jaeger LeCoultre in India : 

Defining and Promoting Jaeger LeCoultre in India OBJECTIVES Ensure regular brand and product visibility across targeted luxury, lifestyle and design media. Provide marketing support to retailers, boutiques. Increase recognition for spokespersons and association with Indian luxury. STRATEGY Create special previews, workshops, boutique and retailer experiences and tie-ups with key events to generate strong exposure to and understanding of brand. Aggressively pursue media, industry to position brand amongst cluttered field and create sense of momentum around the growth in India. PROGRAM Supported product launches across several models by creating strong feature placements and incorporating into round-up stories. Expanded use of key spokesperson to define the brand with a strong face. Activated sports and event tie-ups including racer Emmanuel Coindre as endorser, Film festivals, National Polo matches and the Jaeger LeCoultre Cup. Promoted exclusive boutique openings.

Sample Activity : 

Sample Activity

LG Electronics - A ‘Viewty’ To A Kill : 

LG Electronics - A ‘Viewty’ To A Kill SITUATION LG Electronics Mobile Communications Company (LG) (www.lge.com) is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG began as a late entrant in the GSM segment in India; therefore it was an uphill task to get consumers to embrace the brand which was dominated by Nokia the current market leader; besides, draw their attention from newly launched phones especially the iPhone which was making news worldwide. To position LG Viewty (KU990) mobile phone as a state-of-the-art mobile device and further highlight it as a lifestyle brand rather than just an innovative gizmo. STRATEGY Position the LG Viewty as a top-of-the-line smart phone with style, an iPhone alternative. USP was proposed - “LG Viewty – the iPhone killer”, a state-of-art multi functional mobile device which highlighted its innovative features. Create and leverage a brand ambassador that would influence target consumer audiences. Throughout the launch, the goal was to incorporate LG Mobile's brand promise of ‘Life is Good’ as an underlying aspect to the new LG Viewty brand. PROGRAM Pitched story ides to key reporters across media. Sent brochure/press kit to key technology publications and lifestyle magazines. Organised an Asia press tour to ‘Viewty’ launch in Macau for media. Bollywood celebrity Deepika Padukone was chosen as Brand Ambassador. RESULTS LG Viewty received an overwhelming response in excess of 200 stories and an equally positive feedback across all media. LG Viewty became a rage in the country and enquiries were pouring in for the LG GSM team. Prominent coverage in NDTV, Zee Business,T3 ,Hindustan Times, My Mobile, Financial Express, Economic Times from Asia launch in Macau. Sales of phones significantly exceeded forecasted target of 500,000, setting several internal records. (Specific figure confidential).

LG Electronics Media Coverage Highlights : 

LG Electronics Media Coverage Highlights

General Motors – A ‘Spark’ling Debut : 

SITUATION General Motors India is a wholly owned subsidiary of General Motors Corporation, which offers products under the Chevrolet brand in the country. GM India was way down the pecking order in terms of media share of voice because of: Low market share, Small product line up, Capacity constraint, Lack of products in the fast selling B&C categories, and also due to the phase out of the once popular Opel brand. The idea was to plan a media blitz that would last the entire year and keep GM India in the news on a continuous basis riding on the intended launch of its products and capacity augmentation plans, which in turn would leverage sales for their new car to be launched Chevrolet Spark. STRATEGY A major campaign was launched for media interaction with prominent newspapers and magazines. Niche magazines on motoring such as Business Standard motoring, BBC Road Show, Top Gear etc. were chosen. From the Television angle, NDTV, CNBC, TIMES NOW were invited. PROGRAM In the pre-launch stage, Global Chief of GM Corp. Mr. Rick Wagoner was brought to India to launch Chevrolet Spark. This created a buzz amongst the media and a photo opportunity. The first phase of the Spark launch juggernaut rolled on during April – May 2007 covering major cities in the Eastern and Western region of the nation. During mid 2007, GM India stepped into the diesel sedan segment by launching the Chevrolet Optra Magnum. Clubbed with the Magnum launch, the second phase of Chevrolet Spark launch juggernaut rolled on across the Northern and Southern region. RESULTS Ever since its launch, the Spark has received rave reviews from auto experts and consumers alike for its class-leading fuel efficiency, passenger comfort and refined performance making it the most desirable vehicle in India today. In 2007, GM India experienced record annual growth of 68 per cent on sales of 60,032 vehicles. This was well above overall industry growth of about 14 per cent. General Motors – A ‘Spark’ling Debut

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General Motors Media Coverage Highlights

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SITUATION CNBC is India’s No.1 Business news channel. The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond. There were other channels in the market in the same category and the challenge was to differentiate CNBC-TV18 from the clutter of other news channels. To increase brand recall of CNBC-TV18 and to create awareness of its new consumer channel CNBC AWAAZ and the other ventures such as - SAW, moneycontrol.com, etc. STRATEGY Showcased Corporate & Financials of CNBC-TV18. Profiling spokespersons and anchors of CNBC-TV18 and the unique non market based shows. Highlight major marketing events of CNBC-TV18. PROGRAM Initiated coverage of their various shows such as Storyboard, India businesshour, Face of the nation etc. in leading newspapers and magazines. Highlight the other channels in the bouquet of TV 18, thereby leveraging its qualitative advantage in terms of reach and the cost effective ROI on advertisements. RESULTS Established CNBC-TV18 as the leading business news channel in India– the only credible source of business information amongst the target audiences comprising of corporate, investors, analysts, media etc. CNBC-TV18 leading in TAM Ratings. CNBC-TV 18 – Leading The Pack

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CNBC-TV 18 Media Coverage Highlights

Sony Pictures (India) – Casino Royale : 

Sony Pictures (India) – Casino Royale SITUATION Sony Pictures India is one of the global divisions of Sony Pictures Entertainment, the world wide leader in the television and film production/distribution industry. In India they were going to launch the Bond movie ‘Casino Royale’ and they needed good publicity to justify the worldwide franchise of the Bond lineage. Though Bond is known worldwide and has a mass appeal, this time around the actor playing Bond was new and there had been a lot of negative publicity around him. The distributors did not want to take a chance on this aspect and therefore were looking for a grand opening which is fit for any Bond movie. STRATEGY Create curiosity about the movie to draw millions to the box office. To create hype around Casino Royale and the new Bond – Daniel Craig. Generate awareness about the legend that began with ‘Casino Royale’ - the novel in which James Bond earned his 007 title. The progression from a dutiful secret agent into an all round hero with the ‘Licence to Kill’. PROGRAM Started a teaser campaign and later on placed stories and articles of Bond in various newspapers and magazines, which highlighted the various aspects of the Bond persona such as ‘Look & Style’ of Bond, Bond’s favourite drink-The Martini, Hi-tech gadgets et al. in short the Bond quotient which generated enormous publicity for the Bond franchise. RESULTS Sony Pictures India release for "Casino Royale“ by far had the biggest opening for any Hollywood movie. The movie grossed Rs 15 Cr over the 3 day weekend. Besides, the high profile campaign helped in every possible way to counteract any negativity/hate campaign the actor had for the lead role.

Sony Pictures Coverage Highlights : 

Sony Pictures Coverage Highlights

India Medtronic – Rx : 

India Medtronic – Rx SITUATION Medtronic is the world leader in medical technology providing lifelong solutions for people with chronic disease. Each year, millions of patients benefit from Medtronic's technology, used to treat conditions such as diabetes, heart disease, neurological disorders, and vascular illnesses. Though globally well known, their India operations unit needed a major boost to be counted as a serious player in the highly specialised field of medical electronics. This being a niche sector; challenges were manifold, besides educating the general consumer/patient was a big task in itself. STRATEGY To promote India Medtronic as an innovative company using state-of-the-art technology and sensitive to India’s growing medical needs. Educating media about the health problems tackled by India Medtronic using above point where cases such as Heart attacks, Parkinson’s Disease, Spinal problems, Type 1 Diabetes etc. have been effectively taken care of. Press releases on product launches, international clinical trial undertaken by Medtronic Inc. on drug-elluting stents. PROGRAM MS&L conducted extensive bridge building with key media and placed stories to suit a common man’s understanding. Local leaders were approached who helped in disseminating information to the public at large. Presence of a patient at media interactions further enhanced the story angle by including the human element. RESULTS Patient stories were highlighted in an all-together new light. Also, opinion from doctors and patients, as well as the novel use of drug therapy, and the way the tests were conducted helped built a positive image for the company.

India Medtronic Coverage Highlights : 

India Medtronic Coverage Highlights

Shobhaa De– Indian Superstar Goes Online : 

Shobhaa De– Indian Superstar Goes Online SITUATION An obsessive-compulsive writer of fifteen books, Shobhaa De is a well known name in literary circles. Having tasted success in the print media, Shobhaa De and her publisher (Penguin) wanted to release her new book ‘Super India’ in the digital domain. The idea was to make the launch as BIG as possible. In India, nobody till date had made an attempt to launch their book release in cyberspace. And going by the mass appeal of the writer and the publisher, the stakes were high to make the maximum impact. STRATEGY Create a strong digital presence for Shobhaa De and ‘Superstar India’ by generating broad awareness through her personal blog, websites, and by promoting her on social networking sites such as Orkut and Facebook. PROGRAM Create microsite as digital hub of information about Shobhaa De and her new book. Web site shared with media and consumers – this helped the target group to experience Shobhaa De’s personality and book by engaging them with audio, video, excerpts and reviews. Solicit consumer opinions and ask them to share with friends and family and also promote via traditional media. RESULTS More than 2,000 became her friends in less than 45 days (statistics prove that less than 1% of Facebook users have 1,000+ friends). Coverage appeared in: Television – English News Channels, such as NDTV 24X7, CNN IBN amongst others. Print Media – Leading English dailies, focusing on the lifestyle segment. Online portals – rediff.com, indiatimes.com, sify.com, etc.

Shobhaa De Media Coverage Highlights : 

Shobhaa De Media Coverage Highlights

PHILIPS – A Crystal Clear Case : 

PHILIPS – A Crystal Clear Case SITUATION Philips Electronics India Ltd (Domestic Appliances & Personal Care) is the one of the global divisons of consumer electronics giant Philips Eindhoven Holland. They were keen on promoting their state-of-the-art UV Water Purifier in the market place. The product in question was a premium product which came with a relatively higher price and to top it all, Philips was entering a new market segment that was driven by a very dominant player enjoying a very large chunk of the pie. STRATEGY Hanmer MS&L adopted a long-term plan, which ensured the desired impact of communications to the target audience by focusing on the USP of the product. PROGRAM The pre-launch phase focused on the rampant water contamination issues and the need for urgent water purification to ensure safe water. This was done by placement of generic articles in 15 key cities that highlighted city specific contamination issues. The launch phase kick started with the developing a customised media relations strategy, followed by development of key messages and other collateral. All this culminated to a mega press conference in New Delhi where the Philips Intelligent Water Purifier got unveiled, followed by the roll-out of a national press release. The post launch focus was on building brand preference and stimulating purchase intent while influencing sales. Story opportunities related to products launch, reviews, advertising, branding and marketing initiatives were explored. RESULTS In a period of two months of launch, the consultancy through all our network offices generated over 300 news clips with a quantitative media evaluation of over 1.3 crore. More than 90 % of the coverage carried direct messaging. Today Philips is prominently being featured in all industry stories and has established itself as a key player in the water purification category.

PHILIPS Media Coverage Highlights : 

PHILIPS Media Coverage Highlights

RELIGARE – The Arts Initiative : 

RELIGARE – The Arts Initiative SITUATION Religare is a Ranbaxy Promoted Group company and one of the leading integrated financial services institutions in the country. It seamlessly offers its services across the Retail, Wealth and Institutional Spectrums. The concept was to launch an Art Fund – ‘The Religare Arts Initiative’ with the objective of adding value to company’s Wealth Management portfolio from a business perspective. And finally, to build credibility and acceptability for Religare in the Art world. STRATEGY Conceptualization, planning and execution of the whole event (used the concept of confluence of art, music and dance). Pre-event build up through PR and Direct Marketing. To have an event that will attract artists, investors, collectors, influencers and HNI audiences. Get Sivamani, the renowned Percussionist to perform LIVE. PROGRAM Direct PR and marketing campaign involved sending invites to: Art connoisseurs, Artists, Opinion leaders in the Arts domain, Potential Investors for the Art Fund. Existing wealth management/HNI client base of Religare and relevant Media groups. RESULTS Mega launch event which was well attended and generated tremendous goodwill as Religare entered the art world. Involved a range of stakeholders in a multilateral discussion on key issues concerned with the development & business of art in India. Great coverage post event and positive word of mouth.

RELIGARE Media Coverage Highlights : 

RELIGARE Media Coverage Highlights

Wrangler – The Urban Cowboy Gets His Due : 

Wrangler – The Urban Cowboy Gets His Due SITUATION The name ‘Wrangler’ is synonymous with jeans world over. And the same goes for Bollywood actor and heartthrob ‘John Abraham’. Having graced their brand and making it successful in the Indian subcontinent, it was but natural for Wrangler to cash in on the ‘X’ factor of John by dedicating a brand exclusively for him. First of its kind venture within the Indian fashion arena and Bollywood – with actor John Abraham thus going beyond endorsement and highlighting altogether a new dimension in celebrity management. STRATEGY 3- step process implemented to ensure the clothing line generated maximum visibility. This included Coffee Morning with John Abraham, A special Press Conference to announce the Launch, and Launch Party at Poison. A media blitz was launched to promote the new clothing line and highlight the above scenario. PROGRAM A special preview of the `To-be-launched’ collection was held for lifestyle magazine editors/ feature writers and stylists. Exclusive showcase of the collection where John explained the look feel and cut of the collection. The Press Conference was chaired jointly by Mr. Darshan Mehta and John Abraham where they formally announced the launch of the new line. Last but not the least, the euphoria generated during the launch party at ‘Poison’ made a terrific impact as we had models walking the ramp grooving to the songs of the band `Strings’ . RESULTS The launch of the clothing line created a buzz in the media and heightened the consumer curiosity to buy a celebrity design, which was the first of its kind seen in the Indian market. Significant rise in sales at Wrangler outlets were noticed all over as every John Abraham fan wanted to own a JACL pair of clothing.

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Celebrity launches Wrangler Denim wear line Wrangler Media Coverage Highlights

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SITUATION Daimler AG is a leading producer of premium passenger cars and the largest manufacturer of commercial vehicles in the world, and especially, the Mercedes-Benz luxury car. Being a trendsetter, they wanted to highlight the need for a clean and pollution free environment;and for this, they were showcasing their new car range (C-class) running on Biofuel. STRATEGY To highlight the fuel efficiency and the environmental concern - it was decided to run the car across the country from North to South and then measure the impact of the carbon footprint. This in turn would position DCIL’s (DaimlerChrysler India Ltd) commitment to Ecology and Environment – a CSR initiative and at the same time be a role model to the entire automobile industry. Educating the target groups about Bio Fuels/alternative fuel options available. Highlight the role of CSIR (Council for Scientific and Industrial Research) and University of Hohenheim Germany who would be conducting the experiment thereby adding genuineness to the entire campaign. PROGRAM To highlight this mega development - the target was niche publications (National media, regional and local media) concerned with environment, corporate responsibility, science and technology. Also through this initiative leverage DaimlerChrysler’s long-term commitment to Indian market. Plan Press Conferences even 1-1 Interviews with key DCIL members. Photo opportunities (cars on display) at various centers Test ride to promote the car – ideally given to key senior auto journalist. RESULTS The cars did the 5,900 kms run without any hitch covering 9 cities over a period of 35 days. The emissions were negligible thereby maintaining the car’s high standards of engineering. People have now acknowledged the role of hybrid models/alternative fuels. 9 Press Conferences resulted in 400+ journalist interactions and generated over 250+ articles highlighting the need for Biofuels. DaimlerChrysler – A Green Evolution

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DaimlerChrysler Media Coverage Highlights

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Kinetic Nova – Presenting The Power Ride SITUATION Kinetic Motors makes and sells a complete range of two wheelers from mopeds, scooters to motorcycles. They have come up with their new model ‘Nova’ which is quite powerful and fuel efficient and promises to be a show-stopper. It is in competition with a foreign brand and other well established brands. STRATEGY To highlight Kinetic Nova as the best modern scooter in terms of: Endurance,Reliability,Ruggedness and Mileage. To support the above claim, it was decided to have a rally where the Nova would ride through some of the treacherous terrains covering the length and breadth of the country. Last but not the least, focus on the technology rich features of Nova as the USP and position it as the most advanced engine on Indian roads (wrt Scooter). PROGRAM Target media was niche publications (National media, regional and local media). To up the ante an exclusive tie-up with AXN for a 1 hr 2 part series on K2K – Kashmir to Kanyakumari. Press Conferences at showrooms with photo opportunities and 1-1 interviews. 3 Novas start from Patnitop in Kashmir and move through 12 Indian states of J&K, Punjab, Haryana, Delhi, UP, MP, Maharashtra, AP, Karnataka, Kerala and Tamil Nadu – to stake claim wrt Endurance,Reliability,Ruggedness and Mileage. RESULTS Media coverage through Print, TV and new media made maximum impact. 3650 Kms covered in 14 days in the most trying conditions. Propelled Nova as the most reliable & fuel efficient scooter in the country.

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Kinetic Nova Media Coverage Highlights

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Hanmer MS&L India Team HANMER

Hanmer MS&L India Team : 

Sunil Gautam Managing Director, Hanmer MS&L, India Mr. Sunil Gautam is the head of Hanmer MS&L India. A chartered accountant by profession; he has to his credit setting up one of India's largest independent multi-disciplinary communications company offering 360 degree communications solutions to a prestigious clientele comprising over 150 top Indian conglomerates and MNCs. A veteran in the field of PR; his views are sought by industry professionals both in India and worldwide. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Hanmer MS&L India Team Mr. Jaideep Shergill is a management graduate with a master’s degree in international business. Jaideep has been with Hanmer since inception and is in charge of account management, direction to teams and media relations for all clients. A real task master and go getter, he is the energy behind the India team. Jaideep brings with him a very rich experience from the banking industry and various aspects of the communications industry through his exposure to numerous clients. Jaideep Shergill Partner & Member, Corporate Leadership Team Hanmer MS&L, India

Hanmer MS&L India Team : 

Hanmer MS&L India Team Mr. Amit Desai is one of the core members of the leadership team. A management graduate with a master's degree in marketing with specialisation in market research. Amit has over a decade of proficient work experience in the field of advertising. Mr. Amit Desai Partner& Member, Corporate Leadership Team Hanmer MS&L, India

Hanmer MS&L India Team : 

Varghese Cherian Vice President, South & Practise Head IT, Hanmer MS&L, India (Chennai) Varghese Cherian has 13 years of experience in technology, consumer, education and healthcare PR. Varghese joined Hanmer & Partners in April 2005, as Asst. Vice President for the Chennai operations, and today is a specialist in handling Corporate Reputation Management programs, Strategic Planning, Crisis Management, Financial PR and Investor Relations. Varghese oversees teams across multiple geographies and vertical industries including technology, healthcare, automotive, media and entertainment, banking, insurance, FMCG and retail. Before joining Hanmer, he worked with a leading PR firm as the Director for the Chennai operations and also had a 30 month stint with one of the leading software products and services company in Chennai, with head quarters in Chicago. Prior to that he had started his career with Eli Lilly Ranbaxy in Marketing and Sales Training. He has a Master’s degree in Statistics from the University of Madras, Post Graduate Diploma in Management from IGNOU and a Diploma in Computer Applications. A fine strategist; his core strength lies in logical thinking, strategic planning and a strong business outlook. A keen sports enthusiast; he has represented in State level cricket, and is also an able athlete and footballer. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Vijay Kumar Swami Sr. Vice President, Creative Services, Hanmer MS&L, India (Mumbai) Vijay is a communications professional with 18 years of experience in Advertising, Public Relations, Corporate Communications, Event Management and Marketing of various Consumer and Financial Products with demonstrated initiatives in running profit centers. Currently, Vijay oversees the Creative Services division across multiple vertical industries at Hanmer MS&L in Mumbai. Before joining Hanmer MS&L, Vijay was Vice President, Marketing, Brand Management and Corporate Communications with Paramount Healthcare Management, a group company of Munich RE, Germany – a Fortune 500 Company. Other than that, his experience includes senior management position at Publicis India as General Manager, and JWT Group Company as Client Services Director.  He is skilfully adept at Brand and Account Management, Research and Strategic Planning, besides Media Buying, Media Planning, Handling Media Relations and PR clients. Over the years, Vijay has handled multi-functional responsibilities across various communication spheres - Consumer, Corporate,Retail and Services Sector. Key clients handled by Vijay include Fidelity Investments, Siemens Mobile, Indian Oil, Tata Motors, UTI Mutual Fund, Aventis Pharma, Royal Sundaram Insurance, ACC, Wimco, Morgan and Stanley, IDBI Bank, Franklin Templeton and many more. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Onassis Vaz Vice President & Practice Head, Financial Communications & Investor Relations, Hanmer MS&L, India (Mumbai) Onassis brings with him rich experience of the communications industry through his exposure to numerous clients. With over 20 years of experience in the PR & communications industry, Onassis has truly a 360 degree experence in communications be it advertising, media buying, events, public relations or investor relations. Having handled various financial brands including heavyweights viz. Franklin Templeton, UTI, IDBI Bank, Global Trust Bank, Standard Bank London to having developed strategy & direction for brands such as Pepe Jeans, Eureka Forbes, Honda Motors, Skoda Auto, Adani Wilmar, Suzlon Wind Energy, Venkys India etc. He is the right person for crisis management. With a strong understanding of the Indian Capital markets, Onassis is well versed with all guidelines concerning the markets; be it the Security Exchange Board of India, Bombay Stock Exchange or the National stock Exchange. Onassis has been instrumental for managing communications for various companies looking to raise money from the capital market & listing on the stock exchanges in India. Companies that he has worked closely are the Yash Birla Group, Cinemax India, Lumax Auto, Allied Digital etc., to name a few. In addition to managing Investor Relations for clients such as Spice Jet, Garware Offshore, FACOR Group etc., his experience and understanding spans across various sectors that include Steel, Offshore, Telecommunication, Textile etc. At Hanmer MS&L, Onassis leads a young dynamic team focused on Financial Communications & Investor Relations in addition to managing and advising clients from various sectors. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Glen Charles D’Souza Vice President & Practice Head –Consumer Brands, Hanmer MS&L, India (Mumbai) Glen brings with him 12 years of experience in the field of public relations. His forte lies in handling communications for consumer brands through his exposure with numerous clients over the years. Glen currently manages various corporate accounts namely Emirates Airline, London Unlimited – the Mayor of London, CNBC- TV18, Hong Kong & Shanghai Banking Corp Ltd., LG Electronics India Private Limited, Pfizer India Limited, India Medtronic Private Ltd., Tata Sky Ltd, Kinetic Motors Limited etc., along with regular media liaison. A commerce graduate with a Diploma in Business Management from Bombay University, he’s been with Hanmer&Partners since inception. He heads a team of Sr. Consultant, Consultants and Associate Consultants which oversees various corporate, brand, healthcare, aviation and auto clients Additionally, entrusted with handling and developing the operations of the Pune network office, since 2005. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Sandeep Raj Singh Head (PR) – North & Practice Head – Telecom, Hanmer MS&L, India (Delhi) Sandeep heads the Northern operations of Hanmer & Partners which services diversified accounts such as Discovery Networks, LG Electronics, General Motors, Amway, SpiceJet and Lacoste, besides others. He has experience in handling clients from various domains such as Telecom, Investment Banking, Mutual Funds, Automobiles, Tourism, Telecom, Hospitality, Infrastructure, Media and Information Technology. A post graduate in communications from St. Xavier’s College, Mumbai, Sandeep has 10 years of public relations experience across India in Mumbai, Bangalore and now in New Delhi. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Vipul Bondal Associate Vice President, Hanmer MS&L, India (Mumbai) With over 15 years of experience in the field of corporate communication, Vipul currently heads a team that handles a diverse portfolio of clients which include Setco Automotive, Brandix, and Indiabulls Financial Services. A Chemistry graduate with a post-graduate in Mass Communication, he has also done a Program in Business Management from the Indian Institute of Management, Bangalore (IIM-B). Prior to Hanmer MS&L, he has worked for leading global companies such as Siemens and Roche, and also with other well-known Indian PR firms. He possesses a good understanding of all aspects of communications including corporate, marketing, financial, crisis communication and CSR. Vipul couples communication strategy with a thorough understanding of business and economic matters. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Schubert Fernandes Associate Vice President, Hanmer MS&L, India (Mumbai) A Graduate in Commerce & Business Management, Schubert started his career in communications by joining a full service advertising agency where he worked for two years. Schubert then went on to complete his post graduation in public relations and corporate communications from the Xavier Institute of Communication, Mumbai, following which he joined Hanmer & Partners and spent four years with the agency. Schubert has over 9 years of years of work experience in the communications and public relations business imparting counsel to a host of clients and corporates in India and the Middle East. Before returning to Hanmer & Partners in February 2007, Schubert was an integral part of the communications team at Asian Paints, one of the world’s top 10 decorative coatings company. Schubert has extensively serviced real estate and infrastructure clients both in India and the Middle East. He currently manages the real estate and infrastructure mandates at Hanmer MS&L. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Luna Biswas Associate Vice President & Practice Head – Aviation, Hanmer MS&L, India (Mumbai) Luna brings with her an experience of over 9 years in aviation, consumer and media & entertainment public relations. She joined Hanmer & Partners in May 2002. Apart from spearheading the agency’s aviation & tourism practice, Luna oversees teams across multiple vertical industries including media and entertainment, hospitality, consumer brands, IT/ITES and retail. Before joining Hanmer & Partners, she has worked with some of the leading PR firms including Integral PR & Capital Images PR. Luna’s portfolio of clients include some of the prominent names in the industry viz. Bacardi-Martini Ltd., Tupperware, India Today Group, William Grant & Sons, Whyte & Mackay etc. A graduate of Lady Shri Ram College (Delhi University) with a B.A. in English literature and a post graduate in mass communication, Luna began her career at a consumer brands PR agency. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Sailee Velankar Head – Knowledge Management, Hanmer MS&L, India (Mumbai) Sailee Velankar has close to 11 years of experience in IT, Entertainment & Management Consultancy. As a specialist in Information Management, Information Packaging, she took lead of ‘Knowledge Management’ initiative at Hanmer and is based at Mumbai office. She is developing KM system to create “Knowledge Bank” for capturing, disseminating knowledge & the Best Practices at Hanmer MS&L. Before Joining Hanmer MS&L , Sailee was with Wadia Group, one of the oldest conglomerates of corporate India, leading Knowledge Management in their Retail initiatives. She is a commerce graduate and a Rank holder in M.L.I.Sc. (Masters in Library & Information Science) from SNDT University and has exposure to consultancy firms such as KPMG, Media like Zee Telefilms & CNBC-TV18 Ltd. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Ramakrishna Prayag  National Head - Media Services, Hanmer MS&L, India (Delhi) Ramakrishna Prayag heads the Media Services Team nationally and is based in New Delhi. He has an experience of over 12 years in the public relations domain in various public relations consultancies with specialisation in media relations. His earlier stints include companies such as Elf Lubricants, Norway based Indo European Associates, Fortis health care promoted by Ranbaxy. He has completed his Post Graduation in Human Resources and has undergone training in Crisis Communication from Mentor Consultancy in London. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Atanu Dutta Associate Vice President Hanmer MS&L, India (Delhi) Atanu Dutta has over 13 years experience in developing and implementing innovative communication programs to drive growth and profits for clients in competitive markets. His core strengths include understanding positioning needs and developing appropriate marketing communication strategies for clients across industry segments. Prior to joining Hanmer MS&L, he has worked with Sun Global (China), VTS Clima (Dubai), Jumbo Electronics (Dubai), Enterprise Public Relations, TBWA, PSI India, Mudra Communications Ltd., Perfect Relations and Mideast (India) Ltd. A management graduate from T. A. Pai Management Institute, Manipal, he has completed his Bachelor’s degree from University of Delhi. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Sushant Balsekar Associate Vice President Hanmer | MS&L, India (Mumbai) Sushant Balsekar has over eight years of consolidated experience in the automotive engineering and design technology domains. Besides his specialisation in the automotive sector, he has executed large projects pertaining to agri-business, aviation, healthcare, hospitality, real estate & infrastructure, and is also well versed in CSR and M&A policies. Prior to joining Hanmer MS&L, he had a 30-month stint with a leading PR firm as Account Director on Corporate PR Practice, in Mumbai. He is a Bachelors in Automobile Engineering and a Graduate Member of the Indian Automotive Engineers, Chennai. Sushant has a keen interest in business models and strategies, evolution of industries and has a strong business outlook. Hanmer MS&L India Team

Hanmer MS&L India Team : 

Shantanu Sarkar Senior Manager - Research & Insights, Hanmer | MS&L, India (Mumbai) Shantanu Sarkar is MBA in Marketing & Personnel from Nagpur University. He also has a Bachelor’s and a Master’s degree from St. Xavier’s College, Mumbai University and a Mass Communications Diploma in Public Relations from Xavier Institute of Communications, Mumbai He comes with a good experience in market research in diverse verticals across varied market regions with demonstrated initiative, creativity and success Before joining Hanmer | MS&L, he has worked with AC Nielsen AMER, Corporate Voice | Weber Shandwick, Hewlett-Packard and WPP Group Hanmer MS&L India Team

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Hanmer MS&L India Contact Information Jaideep Shergill +91 9821042514jaideep@hanmermsl.com HANMER