5 steps to drive traffic recorded webina

5 steps to drive traffic to your website or blog : 

A PR-123.com webinar 5 steps to drive traffic to your website or blog a presentation of Publicity Pros and PR-123.com

5 Steps? It’s all about SEO, right? : 

5 Steps? It’s all about SEO, right? Yes No Maybe a presentation of Publicity Pros and PR-123.com

SEO is always “there,” but it’s not alone : 

SEO is always “there,” but it’s not alone a presentation of Publicity Pros and PR-123.com Search Engine Optimization is important. But, it’s not the only thing that factors into driving traffic to your website or blog. And, while it does seem, in fact, to be close to rocket science, that doesn’t mean that you can’t learn to adjust a few nuts and bolts here and there.

The 5 easy steps : 

Social outreach: blog, tweet, email Seo Backlinks Signatures, Buttons, footers Online advertising a presentation of Publicity Pros and PR-123.com The 5 easy steps

Social Outreach: Blog, Tweet, Email : 

Social Outreach: Blog, Tweet, Email a presentation of Publicity Pros and PR-123.com

The holy trinity of social outreach: : 

The holy trinity of social outreach: Blog Tweets Emails Blog drives traffic to website, twitter, facebook a presentation of Publicity Pros and PR-123.com Tweets drive traffic to blog, website, facebook Emails drive traffic to blog, website, facebook website facebook

The blog is the feeder for these 3 activities : 

The blog is the feeder for these 3 activities a presentation of Publicity Pros and PR-123.com Your real work is in writing the blog. Everything else essentially “copies” the work from the blog. Whenever you post a new blog, tweet about it. Whenever you post a blog, send it as an email to your email list.

Need help with a blog? : 

DIY Buy Tools or Help a presentation of Publicity Pros and PR-123.com www.blogger.com http://wordpress.com One-time fee for a consultant who will set up and design your blog and train you to make posts and updates PR-123 pricing: $750 Need help with a blog?

Slide 9: 

a presentation of Publicity Pros and PR-123.com

Slide 10: 

a presentation of Publicity Pros and PR-123.com

Need help with a blog? : 

Your time’s more valuable Tips a presentation of Publicity Pros and PR-123.com Ongoing fee for a consultant who will format and post your blogs for you on a regular basis PR-123 pricing: $295/month for weekly blog You should post to a blog at least once a week Always give links to your other interactive sites and resources You can retain control even if you use a service to format and post for you Need help with a blog?

Twitter : 

Twitter a presentation of Publicity Pros and PR-123.com Love it or hate it, everyone’s using it. Don’t be a pill. Participate. Post your tweets about your blog. You don’t have to come up with new topics – although you can if you want to. Share information related to your type of product or service.

Need help with Twitter? : 

DIY Buy Tools or Help a presentation of Publicity Pros and PR-123.com www.twitter.com www.twaitter.com One-time fee for a consultant who will set up your Twitter account and get you started with a schedule of tweets. PR-123 fee $50/hour Need help with Twitter?

Slide 14: 

a presentation of Publicity Pros and PR-123.com

Slide 15: 

a presentation of Publicity Pros and PR-123.com

Need help with Twitter? : 

Your time’s more valuable Tips a presentation of Publicity Pros and PR-123.com Ongoing fee for a consultant who will write the copy and post the tweets for you on a regular basis. PR-123 fee $135/month, 2 tweets/day, 7 days/week You should tweet at least once a day Always link to something with your tweet – even if it’s not your own activity It’s OK to repeat tweets: you are not speaking to a captive audience; it’s like a billboard on a freeway Need help with Twitter?

E-newsletters : 

E-newsletters a presentation of Publicity Pros and PR-123.com E-newsletters are really just emails – and they’re short. The old days of multiple articles on multiple pages are gone. Guess what? You can copy your latest blog post into an email, and it’s magically an e-newsletter. Meaning: virtually no extra work for you to reach out in a new way to a new sector of your audience.

Need help with a newsletter? : 

DIY Buy Tools or Help a presentation of Publicity Pros and PR-123.com www.icontact.com www.mailchimp.com One-time fee for a consultant who will set up a campaign email account, design your newsletter, and upload your lists PR-123 fee $425 Need help with a newsletter?

Slide 19: 

a presentation of Publicity Pros and PR-123.com

Slide 20: 

a presentation of Publicity Pros and PR-123.com

Need help with a newsletter? : 

Your time’s more valuable Tips a presentation of Publicity Pros and PR-123.com Ongoing fee for a consultant who will create newsletters and mail to your lists on a regular schedule. PR-123 fee $675/month for 2X/month You should send emails one to four times a month; no more than once a week Always give links to your other interactive sites and resources You can retain control even if you use a service – have your service provider sent a test email for your approval Need help with a newsletter?

The Holy Trinity : 

The Holy Trinity Blog Tweets Emails But do blogging, tweeting, and emailing on a regular basis really increase traffic? a presentation of Publicity Pros and PR-123.com

Case in point: Book Bouquet : 

Case in point: Book Bouquet a presentation of Publicity Pros and PR-123.com

http://bookbouquet.wordpress.com : 

http://bookbouquet.wordpress.com In the fall of 2009, Book Bouquet hired PR-123 to redesign their blog, post their blogs twice a week, and tweet about their blogs twice a day, seven days a week. a presentation of Publicity Pros and PR-123.com

Book Bouquet biweekly newsletter : 

Book Bouquet biweekly newsletter A few months later, they asked PR-123 to redesign their e-newsletter and then create and send their newsletter twice a month to their mailing list. a presentation of Publicity Pros and PR-123.com

Voila. : 

Voila. Blog views/month in October, November,& December 2009 were 10X 2008 numbers; in January through March 2010 they ranged between 2X and 20X prior year same months. January 2010 sales were 150% of January 2009 sales. a presentation of Publicity Pros and PR-123.com

Here’s what Book Bouquet had to say : 

Here’s what Book Bouquet had to say Kim Shanahan, owner of Book Bouquet, posted this statement to The Toilet Paper Entrepreneur’s blog in response to his request for tips on the best way to grow your client base: Last September I committed to publishing our blog twice weekly, our customer newsletter twice monthly and then twittering about both daily.  I was able to make this commitment by hiring an outside firm to handle the posting of the blogs and writing of the newsletters and tweets.  Views of our blog from last year to this year have increased 1,000%, our newsletter subscribers are up and we are getting orders from those newsletters.  Overall our retail sales have doubled from first quarter of 2009 versus first quarter of 2010.  Consistency in message and frequency is what has made the difference.  When I committed to doing the blog regularly I also had it designed to look like our website versus using the templates on wordpress.  The numbers speak for themselves - consistent and frequent contact with your fans and customers is key to building your client base! a presentation of Publicity Pros and PR-123.com

SEO : 

SEO a presentation of Publicity Pros and PR-123.com

Common definition for SEO?“So Easily Overwhelmed”It’s time to master your Fear Factor : 

Common definition for SEO?“So Easily Overwhelmed”It’s time to master your Fear Factor Even if you do just one or two things to improve how search engines find your website or blog, you’re improving, right? So don’t sweat the fact that you may not be able to master SEO like the experts nor pay for high-priced consultants like the big boys do. The point is to do something, rather than nothing. a presentation of Publicity Pros and PR-123.com

SEO 101, 201 & 301 : 

DIY Buy Tools or Help a presentation of Publicity Pros and PR-123.com websitegrader.com Google analytics (in settings in wordpress) google.com/sktool (free keyword research tool) One-time fee for a consultant to analyze your website or blog and give you a report with a “to do” list for making improvements. PR-123 fee $295 SEO 101, 201 & 301

Slide 31: 

a presentation of Publicity Pros and PR-123.com

Slide 32: 

a presentation of Publicity Pros and PR-123.com

SEO 101, 201 & 301 : 

Your time’s more valuable Tips a presentation of Publicity Pros and PR-123.com Ongoing fee for a consultant who will research SEO issues, register your site and blog with directories, and maintain optimization. Common finds on sites: ALT text missing for images too many images slugs not SEO-optimized domain registered for <1 year site or blog not listed in the DMOZ or Yahoo directories Not enough inbound links SEO 101, 201 & 301

Backlinks : 

Backlinks a presentation of Publicity Pros and PR-123.com

Backlinks are pointers to your website : 

Backlinks are pointers to your website a presentation of Publicity Pros and PR-123.com And the more the merrier. They drive traffic to you. The more backlinks you have, the better you’re indexed by Google and Yahoo. They increase your Alexa rating

Need help with backlinks? : 

DIY Buy Tools or Help a presentation of Publicity Pros and PR-123.com Contact other similar or complementary websites or blogs and propose posting links to each other Join organizations or services whose purpose is to promote member websites and exchange backlinks, such as www.goodoldgirlsnetwork.biz GOGN pricing: $8/month Need help with backlinks?

Need help with backlinks? : 

Your time’s more valuable Tips a presentation of Publicity Pros and PR-123.com Ongoing fee for a “blog comment” service provider who will search out relevant blogs, and post comments related to your site or blog Be generous in offering links to other blogs or sites that your followers might like; give as much as you hope to get Good articles on backlinks: http://hubpages.com/hub/The-Benefits-of-Backlinks http://www.springboardseo.com/backlinks-and-seo.html Need help with backlinks?

Signatures, Buttons & Footers : 

Signatures, Buttons & Footers a presentation of Publicity Pros and PR-123.com

If it can have a button, it should have a button : 

If it can have a button, it should have a button a presentation of Publicity Pros and PR-123.com Your website should have buttons to - share, sign up for your mailing list, “Like” you on Facebook, follow you on Twitter, and subscribe to your feed Your newsletter should have similar links in its footer. Your Facebook page should be updated with a link to your blog whenever you post a blog. Even your email signature should have links

Need help with buttons and links? : 

DIY Buy Tools or Help a presentation of Publicity Pros and PR-123.com Use the “help” feature on Facebook, your blog, and email campaign provider to learn how to mount buttons and links Google your question. It’s amazing how spot-on the results often are. Pay a consultant to audit your various outreach tools and “connect” them all for you with the appropriate buttons and links. PR-123 pricing: $50/hour Need help with buttons and links?

Need help with buttons and links? : 

Your time’s more valuable Tips a presentation of Publicity Pros and PR-123.com Thankfully, this improvement to your web traffic driving activities is a one-time project. You shouldn’t need ongoing service for this. Learn to not be afraid of the word “code” or the phrase “code snippet.” These are magic! – and create super looking buttons for you with little work other than following directions. If you get stumped (for example, in Wordpress you add “code” to a “text” widget to create a “button image”) – call a friend or ask on the web. It’s usually quick to find someone who can quickly show you the solution to your problem. Need help with buttons and links?

Online Advertising : 

Online Advertising a presentation of Publicity Pros and PR-123.com

You can post cheap or free online advertising : 

You can post cheap or free online advertising a presentation of Publicity Pros and PR-123.com Facebook Ads are easy and cheap Google “Adword” ads also are easy and cheap Some social networking sites, such as SavortheSuccess.com, offer roving banner ad spots at $10/month Craigslist is free

Need help with online advertising? : 

DIY Buy Tools or Help a presentation of Publicity Pros and PR-123.com Click on “Advertising” in the bottom blue footer menu bar on Facebook Google “Google adwords” for placing Google ads Post ads yourself on Craigslist Pay a consultant to create properly sized and formatted, SEO’d ads for Facebook and Google adwords. Join savortheSuccess.com & place a roving banner ad for $10/month Need help with online advertising?

Need help with online advertising? : 

Your time’s more valuable Tips a presentation of Publicity Pros and PR-123.com Hire a service to draft Craigslist ads and place 3 ads a day throughout the US, covering the 100 top metropolitan areas regularly. PR-123 pricing: $120/month Do a keyword search before finalizing your ads Set daily limits on your paid Facebook and Google ads – clicking counts mount fast Don’t discount the less flashy, i.e. Craigslist. It can produce the most unlikely, and lucrative, customers/clients. Need help with online advertising?

Thank you for joining: 5 steps to drive traffic to your website or blog : 

A PR-123.com webinar Feel free to contact PR-123 with questions or to request a free consultation info@pr-123.com 213-785-8835 Thank you for joining: 5 steps to drive traffic to your website or blog a presentation of Publicity Pros and PR-123.com