logging in or signing up Building Your Personal Brand aSGuest44705 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2469 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: May 12, 2010 This Presentation is Public Favorites: 6 Presentation Description No description available. Comments Posting comment... By: mcroasdale1 (7 month(s) ago) This is a great presentation - can I get a copy of it? Thank you! Saving..... Post Reply Close Saving..... Edit Comment Close By: manoj_iimc2000 (19 month(s) ago) nice presentation can i get a copy pls Regards, manoj_iimc2000@yahoo.co.in Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript For Maximum Performance : Personal Branding: For Maximum Performance Effective Branding : Effective Branding 2 Branding is that message that comes to mind when a certain image or product is displayed! A brand is a promise Slide 3: 3 What message comes to mind when you think of our customers? What is personal branding? : What is personal branding? Personal brand is what your peers think of you when they hear your name. Personal brand is the accumulation of everything that a person has created, is doing, and will achieve. Personal brand is ones personal identity that stimulates a meaningful thought about the qualities for which a person stands. Personal Branding is the art of shaping public perception. 4 Facts About Branding: : Facts About Branding: In 1/4 of a second, a person makes up their mind about you. In the first five seconds, a person’s first impression of you flips back and forth 11 times. Your first impression is more important than your next five combined. 5 When someone meets you for the first time: Tiger’s Brand : Tiger’s Brand Confident Quiet Serious Focused Successful Positive Determined Role Model Likeable Well-Mannered 6 Personal Branding: : Personal Branding: A Trusted Relationship that one person believes exits with another person’s value system. Your Brand is a perception by others that describes the total experience of having a relationship with you. 7 “The signature powering your personal brand is based on what you do versus what you say.” Why personal Branding? : Why personal Branding? Personal Branding separates you from others while highlighting your strengths. Personal Branding makes a promise to others that you have a strong foundation and that you can be trusted. Personal Branding keeps you focused on what’s most important to you. Personal Branding tells people who you are and it makes a guarantee about the future. Personal Branding makes a positive statement about your character . 8 How Branding Occurs: : How Branding Occurs: 9 “People buy your personality and ideas long before they buy your products and services.” Napoleon Hill Building Your Brand: : Building Your Brand: 10 Your Message: What's different about you? Your Reach: How well do you influence others? Your Attitude: How well do you attract others? Your Credibility: How reliable are you? Your style: How your personality and style engage others? Catherine Kaputa, CIO 6-C’S of Branding: : 6-C’S of Branding: Competent: Proficient in required skills and knowledgeable. Courteous: Being good-natured, respectful, and considerate. Credible: Being consistent and certain. Confident: Assured of one’s abilities. Conscientious: Thoughtful and dependable. Communicator: Effective correspondence and understanding others. 11 Catherine Kaputa, CIO A Political Brand : A Political Brand Barack Obama used personal branding during the presidential campaign. He built his brand around the idea of change He packaged his brand idea with a strong visual and verbal identity He supported his brand with an eloquent message His clear, compelling personal branding allowed him to defeat more well-known and experienced competitors Article by: Catherine Kaputa, CIO 12 10k personal Branding: : 10k personal Branding: “personal branding is the ability to use attributes that demonstrate your capability as a means to manage the expectations you want to receive” by Kaplan Mobray . 13 "People who are successful set goals and don't wait for things to happen, they make things happen." by Kaplan Mobray . ASSESSING YOUR BRAND: : 14 ASSESSING YOUR BRAND: Assessing your brand: : 15 Assessing your brand: To Maximize Your Performance : Build Your Personal Brand: To Maximize Your Performance 16 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Building Your Personal Brand aSGuest44705 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2469 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: May 12, 2010 This Presentation is Public Favorites: 6 Presentation Description No description available. Comments Posting comment... By: mcroasdale1 (7 month(s) ago) This is a great presentation - can I get a copy of it? Thank you! Saving..... Post Reply Close Saving..... Edit Comment Close By: manoj_iimc2000 (19 month(s) ago) nice presentation can i get a copy pls Regards, manoj_iimc2000@yahoo.co.in Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript For Maximum Performance : Personal Branding: For Maximum Performance Effective Branding : Effective Branding 2 Branding is that message that comes to mind when a certain image or product is displayed! A brand is a promise Slide 3: 3 What message comes to mind when you think of our customers? What is personal branding? : What is personal branding? Personal brand is what your peers think of you when they hear your name. Personal brand is the accumulation of everything that a person has created, is doing, and will achieve. Personal brand is ones personal identity that stimulates a meaningful thought about the qualities for which a person stands. Personal Branding is the art of shaping public perception. 4 Facts About Branding: : Facts About Branding: In 1/4 of a second, a person makes up their mind about you. In the first five seconds, a person’s first impression of you flips back and forth 11 times. Your first impression is more important than your next five combined. 5 When someone meets you for the first time: Tiger’s Brand : Tiger’s Brand Confident Quiet Serious Focused Successful Positive Determined Role Model Likeable Well-Mannered 6 Personal Branding: : Personal Branding: A Trusted Relationship that one person believes exits with another person’s value system. Your Brand is a perception by others that describes the total experience of having a relationship with you. 7 “The signature powering your personal brand is based on what you do versus what you say.” Why personal Branding? : Why personal Branding? Personal Branding separates you from others while highlighting your strengths. Personal Branding makes a promise to others that you have a strong foundation and that you can be trusted. Personal Branding keeps you focused on what’s most important to you. Personal Branding tells people who you are and it makes a guarantee about the future. Personal Branding makes a positive statement about your character . 8 How Branding Occurs: : How Branding Occurs: 9 “People buy your personality and ideas long before they buy your products and services.” Napoleon Hill Building Your Brand: : Building Your Brand: 10 Your Message: What's different about you? Your Reach: How well do you influence others? Your Attitude: How well do you attract others? Your Credibility: How reliable are you? Your style: How your personality and style engage others? Catherine Kaputa, CIO 6-C’S of Branding: : 6-C’S of Branding: Competent: Proficient in required skills and knowledgeable. Courteous: Being good-natured, respectful, and considerate. Credible: Being consistent and certain. Confident: Assured of one’s abilities. Conscientious: Thoughtful and dependable. Communicator: Effective correspondence and understanding others. 11 Catherine Kaputa, CIO A Political Brand : A Political Brand Barack Obama used personal branding during the presidential campaign. He built his brand around the idea of change He packaged his brand idea with a strong visual and verbal identity He supported his brand with an eloquent message His clear, compelling personal branding allowed him to defeat more well-known and experienced competitors Article by: Catherine Kaputa, CIO 12 10k personal Branding: : 10k personal Branding: “personal branding is the ability to use attributes that demonstrate your capability as a means to manage the expectations you want to receive” by Kaplan Mobray . 13 "People who are successful set goals and don't wait for things to happen, they make things happen." by Kaplan Mobray . ASSESSING YOUR BRAND: : 14 ASSESSING YOUR BRAND: Assessing your brand: : 15 Assessing your brand: To Maximize Your Performance : Build Your Personal Brand: To Maximize Your Performance 16