Walt Disney

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The Education of Walt Disney : 

The Education of Walt Disney Born in Chicago in 1901 Enrolled in Kansas City Art Institute at age 14 “Iwerks-Disney Commercial Artists” formed with friend in 1920, company went bankrupt in 1923 Moved to Hollywood founded Disney Brothers Cartoon Studio Developed series, Oswald the Lucky Rabbit, with brother Roy but did not obtain copyright for Oswald Universal Pictures retained copyright which resulted in a loss revenue and his staff

Early History : 

Early History Walt Disney produces Steamboat Willie on his own 1928 Mickey Mouse is born Company is reincorporated as Walt Disney Productions in 1929 1932 Disney received Academy Award for creation of Mickey Mouse 1935 Mickey Mouse is filmed in color Disney launched spin-offs from Mickey Mouse that include: Donald Duck, Goofy and Pluto

Other Key Dates : 

Other Key Dates 1937: Snow White and the Seven Dwarfs, Disney's first full-length animated film, debuts.   1940: Pinocchio and Fantasia  released. 1955: The Mickey Mouse Club debuts; Disneyland opens in Anaheim, California. 1966: Walt Disney dies of lung cancer.   1971: Walt Disney World opens near Orlando, Florida; Roy O. Disney dies.   1982: EPCOT Center opens on the grounds of Walt Disney World

Disney’s Growing Entertainment Empire : 

Disney’s Growing Entertainment Empire 1989: Disney-MGM Studios Theme Park opens near Orlando  1992: Euro Disney (later named Disneyland Paris) opens.  1996: Disney acquires television station Capital Cities/ABC for $19 billion; Radio Disney debuts.   1998: Animal Kingdom opens in Walt Disney World, Florida.   1999: Disney Cruise Line begins operations with the Disney Magic .  2001: Disney's California Adventure opens next to Disneyland; Disney acquires Fox Family Worldwide for $5.3 billion.  2003: Roy E. Disney--son of Roy O. Disney, last of the founding family and Stanley Gold quit the Disney board and starts Save Disney.com in an attempt to oust CEO Michael Eisner.

Porter Analysis : 

Porter Analysis

Current Structure and Corporate Strategy : 

Current Structure and Corporate Strategy Mission Statement: The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.

The Walt Disney Corporate Structure : 

The Walt Disney Corporate Structure CEO ROBERT A. IGER – PRESIDENT AND CEO OF DISNEY, INC.-2005 succeeded Michael Eisner Business Units: Studio Entertainment Consumer Products Parks and Resorts Media Networks Internet Entertainment Source: The Walt Disney Company Annual Report

Corporate Responsibility : 

Corporate Responsibility Robert A. Iger: “While there's always room for improvement, we seek to be a good corporate citizen and hope to be as admired for the way we do business as for the quality of the family entertainment we create.”

CORPORATE STRATEGY : 

CORPORATE STRATEGY

CORPORATE STRATEGY : 

CORPORATE STRATEGY

Future Capital Expenditure Highlights : 

Future Capital Expenditure Highlights Parks & Resorts: California Adventure Expansion “Cars Land” (2012) $1.1 Billion price tag Media Networks: FIFA 2010 World Cup on ESPN “Matches in 3D & HD” Internet Entertainment: I-PAD Applications For ABC.Com & ESPN 360, Marvel Comics & DISNEY XD.COM Studio Entertainment: Acquisition of Marvel $4 Billion Acquisition

CARS LAND : 

CARS LAND

Disney: Capability Bundling : 

Disney: Capability Bundling Films DVD’s Network TV Cable TV Hotels Cruise lines Merchandise Brand licensing NEW … INTERACTIVE ONLINE MEDIA http://disney.go.com/cars/ CARS TV Show Merchandise Food Items Theme Park

DISNEY Topics: Miramax Films : 

DISNEY Topics: Miramax Films ACQUISITION IN 1993 FOR $80 MILLION CURRENTLY IN NEGOTIATIONS SELLING AT BETWEEN $625- 700 MILLION AWARD WINNING FILM LIBRARY INCLUDES – NO COUNTRY FOR OLD MEN & PULP-FICTION

DISNEY Topics: MARVEL : 

DISNEY Topics: MARVEL

DISNEY Topics: Social Network Website TWITTER : 

DISNEY Topics: Social Network Website TWITTER ON-LINE MARKETING- 100 MILLION USERS HOLLYWOOD AD SPENDING CUT BY 8% 2009 “ANY WAY TO GET THE WORD OUT IN AN ERA OF STRETCHED BUDGETS” NEW MARKETING CHIEF

SWOT Analysis : 

SWOT Analysis

SWOT Analysis : 

SWOT Analysis Strengths Diversification of their products and services-produces balance revenue streams: Well known characters Widespread cable networks Strong brand name-ranked 9th in top 100 brand names

SWOT Analysis : 

SWOT Analysis Weaknesses Weak performance of studio entertainment Produced failures such as Fantasia 2000, 102 Dalmatians and Treasure Plant Overdependence on the North American markets 75% of revenue is derived from North America market Little presence in emerging Asian Markets; accounted for only 6.7% of company's revenues

SWOT Analysis : 

SWOT Analysis Opportunities Acquisitions to strengthen their position in the market Jetix Europe-has programming geared toward kids 6-14, broadcasts in 58 countries Club Penguin-adds to online assets Improving presence in emerging Indian and Asian markets Agreement with DreamWorks to distribute six films a year Positive market outlook for the global media

SWOT Analysis : 

SWOT Analysis Threats Intense competition in each business line: Media- CBS and Fox Broadcasting Parks and Resorts-Xanterra Parks and Resorts Piracy in the entertainment industry Regulatory risks- must comply with FCC regulations, which can hinder future cash flow "Lagging Economy“ New technology compromises ability to protect intellectual property

Financial Analysis:Stock Price : 

Financial Analysis:Stock Price Traded on the NYSE under the ticker DIS Current stock price: 37.65 Industry leader in market capitalization: 72.85B Beta of 1.21 indicates stock is less volatile than competitors

Financial Analysis:Income Profit Ratios : 

Financial Analysis:Income Profit Ratios Highest net income In good position with a ROA of 5.29% Despite recession still a profitable company

Financial Analysis : 

Financial Analysis Disney is spending more money to make the same amount of sales Lowest current ratio Current ratio is still above 1

Recommendations : 

Recommendations Maintain corporate culture and positive image, provides company with competitive advantage and ability to charge premiums for consumer products Leverage strong presence in business units such as media and parks to penetrate new markets in other lagging business units: studio and online entertainment Diversify products-allow kids to grow with Disney, teen and young adults Expand presence in Indian and Asian Markets