Web 1.0 to 2.0

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2 Anonymity Publishing Personal Websites Page Views Directories(taxonomy)* CMS Domain Name Speculation Giving and Receiving Peter Steiner, The New Yorker, July 5, 1993

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5 “ Web 2.0 is a massive social experiment This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person. It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at them. ” It says....

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IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org

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Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis (…just to name a few)‏

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SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN MOST CONVENTIONAL SITES.

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Almost 4,000,000 articles

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>100,000,000 videos (65,000 new videos/day)‏

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200,000,000 blogs

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1.5 million residents

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73% of active online users have read a blog

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45% have started their own blog

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39% subscribe to an RSS feed

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More then 57% Have joined a social network

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55% have uploaded photos

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83% have watched video clips

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“IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”

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IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.

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The old communication model was a monologue.

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Only 18% of TV ad campaigns generate positive ROI

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90% of people who can skip TV ads, do.

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3000 The average person is exposed to advertising messages/day

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ONLY OF PEOPLE TRUST ADVERTISEMENTS.

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OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS. Reason #2

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The new communication model is a dialogue.

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Which means it’s…. TRANSPARENT INCLUSIVE AUTHENTIC VIBRANT CONSUMER-DRIVEN

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“Content is the new democracy and we the people, are ensuring that our voices are heard.”

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PEOPLE ARE TALKING ABOUT YOUR BRAND. RIGHT NOW. Reason #3

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34% post opinions about products & brands on their blog

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36% think more positively about companies that have blogs

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trust bloggers’ opinions on products & services 32%

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Tomorrow’s consumers are today’s “digital natives.”

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Digital Natives >16 HOURS/WEEK ONLINE.

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96% OF THEM HAVE JOINED A SOCIAL NETWORK.

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They have an average of 53 online friends.

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Translation:

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Listen. A.

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Immerse yourself in the conversations. (any or all of the above are a good place to start!)‏

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Messages are not conversations.

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Participate. B.

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Hint: Share some stuff.

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IT’S A DIALOGUE, NOT A MONOLOGUE. I absolutely ADORE the food at that restaurant! Me, too! And isn’t the bartender just dreamy?

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Relinquish control. C.

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THE GOAL IS TO: TRAIN COMMUNICATE INNOVATE &…

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And Finally......Engage! D.

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To Make Contact with Philip Wilson Email:philip@InternetSense.co.uk Training Website: www.InternetSense.co.uk Blog: www.InternetSense.tv Linkedin: www.Linkedin.com/in/InternetSense Twitter: @InternetSense Facebook :www.Unhub.com/InternetSense TRAINING COMMUNICATION & INNOVATION