logging in or signing up Web 1.0 to 2.0 aSGuest43565 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 979 Category: Entertainment License: All Rights Reserved Like it (2) Dislike it (0) Added: April 27, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: 1 Slide 2: 2 Anonymity Publishing Personal Websites Page Views Directories(taxonomy)* CMS Domain Name Speculation Giving and Receiving Peter Steiner, The New Yorker, July 5, 1993 Slide 4: 4 Slide 5: 5 “ Web 2.0 is a massive social experiment This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person. It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at them. ” It says.... Slide 6: 6 Slide 8: IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org Slide 10: Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis (…just to name a few) Slide 12: SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN MOST CONVENTIONAL SITES. Slide 13: Almost 4,000,000 articles Slide 14: >100,000,000 videos (65,000 new videos/day) Slide 15: 200,000,000 blogs Slide 16: 1.5 million residents Slide 17: 73% of active online users have read a blog Slide 18: 45% have started their own blog Slide 19: 39% subscribe to an RSS feed Slide 20: More then 57% Have joined a social network Slide 21: 55% have uploaded photos Slide 22: 83% have watched video clips Slide 23: “IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” Slide 24: IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. Slide 25: The old communication model was a monologue. Slide 26: Only 18% of TV ad campaigns generate positive ROI Slide 27: 90% of people who can skip TV ads, do. Slide 28: 3000 The average person is exposed to advertising messages/day Slide 29: ONLY OF PEOPLE TRUST ADVERTISEMENTS. Slide 30: OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS. Reason #2 Slide 32: The new communication model is a dialogue. Slide 33: Which means it’s…. TRANSPARENT INCLUSIVE AUTHENTIC VIBRANT CONSUMER-DRIVEN Slide 34: “Content is the new democracy and we the people, are ensuring that our voices are heard.” Slide 35: PEOPLE ARE TALKING ABOUT YOUR BRAND. RIGHT NOW. Reason #3 Slide 36: 34% post opinions about products & brands on their blog Slide 37: 36% think more positively about companies that have blogs Slide 38: trust bloggers’ opinions on products & services 32% Slide 39: Tomorrow’s consumers are today’s “digital natives.” Slide 41: Digital Natives >16 HOURS/WEEK ONLINE. Slide 42: 96% OF THEM HAVE JOINED A SOCIAL NETWORK. Slide 43: They have an average of 53 online friends. Slide 44: Translation: Slide 45: Listen. A. Slide 46: Immerse yourself in the conversations. (any or all of the above are a good place to start!) Slide 47: Messages are not conversations. Slide 48: Participate. B. Slide 49: Hint: Share some stuff. Slide 50: IT’S A DIALOGUE, NOT A MONOLOGUE. I absolutely ADORE the food at that restaurant! Me, too! And isn’t the bartender just dreamy? Slide 51: Relinquish control. C. Slide 52: THE GOAL IS TO: TRAIN COMMUNICATE INNOVATE &… Slide 53: And Finally......Engage! D. Slide 54: To Make Contact with Philip Wilson Email:philip@InternetSense.co.uk Training Website: www.InternetSense.co.uk Blog: www.InternetSense.tv Linkedin: www.Linkedin.com/in/InternetSense Twitter: @InternetSense Facebook :www.Unhub.com/InternetSense TRAINING COMMUNICATION & INNOVATION You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.