logging in or signing up marketing live project aSGuest43499 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 889 Category: Education License: All Rights Reserved Like it (2) Dislike it (0) Added: April 26, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Indian Oil Corporation : Indian Oil Corporation Shyamala Meghana Shruthi Y Rahul Arun Subramanya Shekhar Prashanth Indian Oil Corporation Ltd. : Indian Oil Corporation Ltd. It is India’s largest commercial enterprise and highest ranked Indian company at 105th on the Fortune Global 500 list in 2009. Indian Oil and its subsidiaries account for a 47% share in the petroleum products market, 40% share in refining capacity and 67% downstream sector pipelines capacity in India it supplies Indane cooking gas to over 47.5 million households through a network of 4,990 Indian distributors. It has been modeled on the R&D marketing arms of Royal Dutch Shell and British Petroleum. It is also the 18th largest petroleum company in the world and the number one petroleum trading company among the National Oil Companies in the Asia-Pacific region Slide 3: History It began operation in 1959 as Indian Oil Company Ltd. The Indian Oil Corporation was formed in 1964, with the merger of Indian Refineries Ltd. Products Indian Oil's product range covers petrol, diesel, LPG, auto LPG, lubricants etc. Xtra Premium petrol, Xtra Mile diesel, Servo lubricants, Indane LPG, Auto gas LPG, Indian Oil Aviation are some of its prominent brands.Recently Indian Oil has also introduced a new business line of supplying LNG (liquefied natural gas). This is called "LNG at Doorstep". Loyalty Programs XTRAPOWER Fleet Card Program is aimed at Large Fleet Operators. Currently it has 1 million customer base. XTRAREWARDS is a recently launched loyalty program for retail customers where customers can earn reward points on their purchases in the organization Awards Award for global impact by an Indian PSU Golden peacock award for Indian Oil R&D- 4th time Retailer of the year- ‘Rural impact award’ Slide 5: India’s one and only Cash Customer Loyalty Program that rewards cash-paying customer Xtrareward points (XRP) is awarded on purchasing at participating outlets and enjoy specific benefits at franchises and outlets of alliance partners XRPs can be constantly redeemed. Redemption can also be done against items given in the Reward Catalogue CARD FEATURES : CARD FEATURES Cost- INR 60 Validity - 3 YEARS Will accumulate xrps (points) as and when petrol is filled One XRP per 75 Rs. of petrol Will get discounts from alliance partners as per the offers available Maximum range is Rs. 20000 for a period of 30 days WIN -WIN -WIN SITUATION : WIN -WIN -WIN SITUATION BENEFITS FOR CUSTOMER Can enjoy the benefits given by the alliance partners Rewards and redemption on petrol after achieving the points Can also get other products as gifts on accumulation of certain points BENEFITS FOR ALLIANCE PARTNERS Free promotion from a fortune 500 company Increase of sales due to shift of customers BENEFITS FOR IOCL Increase of sales and more publicity ALLIANCE PARTNERS : ALLIANCE PARTNERS DEEPA COMFORTS SURAT DIAMOND JEWELLERY GAJALEE SUDEENDRA COMMUNICATIONS DOMINO S PIZZA COMMUNICATION FOOD LANDS REDIFF SHOPPING PEGASUS MANDOVI MOTORS AMARON GOLD FINCH PARTICIPATING OUT LETS IN MANGALORE : PARTICIPATING OUT LETS IN MANGALORE SAPTHAGIRI ENTERPRISE - IOC PETROL PUMP, OPP KPT AASHIRWAD ENTERPRISE - IOC PETROL PUMP, KULUR FERRY , MANAGUDDA PRABHU SERVICE STATION -IOC PETROL PUMP , BALMATTA KG BHATT SERVICE STATION - IOC , OPP. CAPITANIO, KANKANADY KADRI SERVICE STATION - IOC OPP. HDFC BANK MAHALASA FUELS- MANGALA DEVI TEMPLE ROAD PRAMOD ENTERPRISES- ABBAKKA NAGARA NEAR INFOSYS KOTTARA S.C.S SALES CORPORATION - KULSHEKAR NEAR UNOIN BANK OF INDIA MAROLI CROSS ROAD, BIKARNAKATTE Rewards Catalogue : Rewards Catalogue Slide 15: Enrolment is open to individuals aged 18 or above . Member ship is open only to residents of India It is non transferable . However family members of an individual can accumulate XRPS using the individuals member ship card If the completely filled up form doesn’t reach the back office within 2 months, the card and XRPS earned will be cancelled. Hence registration on-line is preferred. A member shall immediately notify for blocking the membership through the site in case of theft or damaged card. Card is required while refueling. PIN number is only required during request of rewards Card owners should have a vehicle of his/her own. MARKETING STRATEGY : MARKETING STRATEGY strategic alliances with the local out lets is the main marketing strategy used. In addition to this free promotion and special offers to the customers Executive Summary : Executive Summary IOC is coming up with new marketing strategies like loyalty programs in which they tie up with the local outlets in different cities thus creating a symbiotic environment Conclusion : Conclusion The tag line that enroll for 60 and save INR 1000 per year truly holds true in the given context. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
marketing live project aSGuest43499 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 889 Category: Education License: All Rights Reserved Like it (2) Dislike it (0) Added: April 26, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Indian Oil Corporation : Indian Oil Corporation Shyamala Meghana Shruthi Y Rahul Arun Subramanya Shekhar Prashanth Indian Oil Corporation Ltd. : Indian Oil Corporation Ltd. It is India’s largest commercial enterprise and highest ranked Indian company at 105th on the Fortune Global 500 list in 2009. Indian Oil and its subsidiaries account for a 47% share in the petroleum products market, 40% share in refining capacity and 67% downstream sector pipelines capacity in India it supplies Indane cooking gas to over 47.5 million households through a network of 4,990 Indian distributors. It has been modeled on the R&D marketing arms of Royal Dutch Shell and British Petroleum. It is also the 18th largest petroleum company in the world and the number one petroleum trading company among the National Oil Companies in the Asia-Pacific region Slide 3: History It began operation in 1959 as Indian Oil Company Ltd. The Indian Oil Corporation was formed in 1964, with the merger of Indian Refineries Ltd. Products Indian Oil's product range covers petrol, diesel, LPG, auto LPG, lubricants etc. Xtra Premium petrol, Xtra Mile diesel, Servo lubricants, Indane LPG, Auto gas LPG, Indian Oil Aviation are some of its prominent brands.Recently Indian Oil has also introduced a new business line of supplying LNG (liquefied natural gas). This is called "LNG at Doorstep". Loyalty Programs XTRAPOWER Fleet Card Program is aimed at Large Fleet Operators. Currently it has 1 million customer base. XTRAREWARDS is a recently launched loyalty program for retail customers where customers can earn reward points on their purchases in the organization Awards Award for global impact by an Indian PSU Golden peacock award for Indian Oil R&D- 4th time Retailer of the year- ‘Rural impact award’ Slide 5: India’s one and only Cash Customer Loyalty Program that rewards cash-paying customer Xtrareward points (XRP) is awarded on purchasing at participating outlets and enjoy specific benefits at franchises and outlets of alliance partners XRPs can be constantly redeemed. Redemption can also be done against items given in the Reward Catalogue CARD FEATURES : CARD FEATURES Cost- INR 60 Validity - 3 YEARS Will accumulate xrps (points) as and when petrol is filled One XRP per 75 Rs. of petrol Will get discounts from alliance partners as per the offers available Maximum range is Rs. 20000 for a period of 30 days WIN -WIN -WIN SITUATION : WIN -WIN -WIN SITUATION BENEFITS FOR CUSTOMER Can enjoy the benefits given by the alliance partners Rewards and redemption on petrol after achieving the points Can also get other products as gifts on accumulation of certain points BENEFITS FOR ALLIANCE PARTNERS Free promotion from a fortune 500 company Increase of sales due to shift of customers BENEFITS FOR IOCL Increase of sales and more publicity ALLIANCE PARTNERS : ALLIANCE PARTNERS DEEPA COMFORTS SURAT DIAMOND JEWELLERY GAJALEE SUDEENDRA COMMUNICATIONS DOMINO S PIZZA COMMUNICATION FOOD LANDS REDIFF SHOPPING PEGASUS MANDOVI MOTORS AMARON GOLD FINCH PARTICIPATING OUT LETS IN MANGALORE : PARTICIPATING OUT LETS IN MANGALORE SAPTHAGIRI ENTERPRISE - IOC PETROL PUMP, OPP KPT AASHIRWAD ENTERPRISE - IOC PETROL PUMP, KULUR FERRY , MANAGUDDA PRABHU SERVICE STATION -IOC PETROL PUMP , BALMATTA KG BHATT SERVICE STATION - IOC , OPP. CAPITANIO, KANKANADY KADRI SERVICE STATION - IOC OPP. HDFC BANK MAHALASA FUELS- MANGALA DEVI TEMPLE ROAD PRAMOD ENTERPRISES- ABBAKKA NAGARA NEAR INFOSYS KOTTARA S.C.S SALES CORPORATION - KULSHEKAR NEAR UNOIN BANK OF INDIA MAROLI CROSS ROAD, BIKARNAKATTE Rewards Catalogue : Rewards Catalogue Slide 15: Enrolment is open to individuals aged 18 or above . Member ship is open only to residents of India It is non transferable . However family members of an individual can accumulate XRPS using the individuals member ship card If the completely filled up form doesn’t reach the back office within 2 months, the card and XRPS earned will be cancelled. Hence registration on-line is preferred. A member shall immediately notify for blocking the membership through the site in case of theft or damaged card. Card is required while refueling. PIN number is only required during request of rewards Card owners should have a vehicle of his/her own. MARKETING STRATEGY : MARKETING STRATEGY strategic alliances with the local out lets is the main marketing strategy used. In addition to this free promotion and special offers to the customers Executive Summary : Executive Summary IOC is coming up with new marketing strategies like loyalty programs in which they tie up with the local outlets in different cities thus creating a symbiotic environment Conclusion : Conclusion The tag line that enroll for 60 and save INR 1000 per year truly holds true in the given context.