Targeting the Customer

Venture Development centre : 

Venture Development centre Zeroing in on our Heroes

Objective – Targeting Heroes : 

Objective – Targeting Heroes To Position UMass Boston as a thriving, entrepreneurial public university that drives economic development through collaboration with industry and other institutions.

Battelle Consultants road map : 

Battelle Consultants road map UMass Boston’s core research areas identified by Battelle; Aging research Clinical psychology Disabilities research Early childhood development and education Ethnic studies Environmental sciences and systems Health policy and disparities research STEM education Workforce development

Best Fit : 

Best Fit Start-up firms that align the university’s research enterprise with the regions industrial base in signature areas of national and international significance. The 4 broad areas of mutual benefit are; Information technology – BioSciences – Health care – Environmental and renewable energy technologies

IT : 

IT Applications Software Computer networking and utility systems Internet transactions and security Signal processing and embedded systems Prospects – IT Apperian, Jumptap, Skyhook, Battery Ventures, Correl Sense, CareerLuv Start-ups working on Apple’s iPhone—things like location awareness, specialty apps, and rich-media advertising—to work even better on the iPad.

Health care : 

Health care Academic hospitals Health informatics Innovative medical technologies Prospects – Health care Med minder E-Cardio Dose Safety TracRX Curative Biosciences Inc.

Biosciences : 

Biosciences Innovations in genomics Proteomics Systems biology Prospects – Biosciences Bone Graphix Cerapedics Inc. Cohera medical inc. Delcath Systems Dermtech International Hydra Biosciences Prospects – VC’s Genetix Pharmaceuticals Rhythm Pharmaceuticals Forma Therapeutics Boston Medical Investors Lilly Bio Ventures Polaris Ventures

Environmental & Renewable energy technologies : 

Environmental & Renewable energy technologies Environmental management Energy services Prospects – Env. & energy 3 phase Energy Systems Soluxra

Empathy Starts with Discovery : 

Empathy Starts with Discovery “Before I walk a mile in your shoes, I must first take off my own.” Ken Blanchard, in the One-​​Minute Sales Manager

Who are our heroes? : 

Who are our heroes? Geographics Demographics Psychographics Technographics Open Coffee Cambridge Meet-up Social Media workshops The Boston Business Networking Meet up Boston Networking Events Boston Web Design Meet up group The Cambridge Enterprise web group Boston Area Alternative Energy Supporters

Fishing, Buddhism, Nanotech, Cybernetics, Artificial intelligence, Neuro Science, Mediation, Chai, Fitness, Hiking, Small Business, Marketing, Consultant, E-Business Owners, Business Strategy and Networking, Entrepreneur, Tweet up, Seminars, Meetings … : 

Fishing, Buddhism, Nanotech, Cybernetics, Artificial intelligence, Neuro Science, Mediation, Chai, Fitness, Hiking, Small Business, Marketing, Consultant, E-Business Owners, Business Strategy and Networking, Entrepreneur, Tweet up, Seminars, Meetings … Revolve Nations Boston Entrepreneur Group The Boston Computing Review Meet up group The Boston Israel Cleantech Alliance Chai Tech Wednesdays Microsoft Bizspark Boston Ecademy Boston Healthcare IT Professionals Boston integral Commons (Ken Wilber Group) Boston raw Food Meet up group Boston opera

Meet the Heroes : 

Meet the Heroes

Meet the Mavericks : 

Meet the Mavericks

Targeting the perfect Audience : 

Targeting the perfect Audience

The Center : 

The Center SEM’s in the fields of IT, Health care, BioSciences and Environment management. Cultivate and expand our area of influence Involved participation in targeted activities Be at the heart of Innovation 360 degree approach

The second Tier (Middle layer) : 

The second Tier (Middle layer) Connect with Competition Referrals / mentors / investors /getting them off the ground State, businesses, sponsors, Communities, health, energy, business schools

The Third Tier (Outside layer) : 

The Third Tier (Outside layer) Expand your area of influence beyond your current clients and prospects. 1. Identify the influencers. Jeff Bussgang founder, uPromise now a VC at Flybridge Adam Marchick of Bain Capital Marsh Sutherland, a dual recruiter and entrepreneur Guy Kawasaki of Garage Technology Ventures and columnist for Entrepreneur Magazine.

Sustaining Customer contact : 

Sustaining Customer contact “You need to continue the conversation already going on in their minds.” The Robert Collier Letter Book

Social Media : 

Social Media Facebook LinkedIn Twitter You tube Blogger Networking Events Hosted Events Cultural Sensitization / International talent

Facebook – Road map : 

Facebook – Road map Profiling /Friends list Group/Page memberships Engage not enrage Relationships v/s customer support

……..and more : 

……..and more Localize with Twitter Geo targeting Advance search & syntax: Incubator near : Incubator in the heart of Boston, 15 mins. from Airport. TweetDeck or Seesmic – for real time results and timely replies. TwitHawk – for auto tweets and custom search. Tweetizen – To build a community.

You Tube, LinkedIn, Blogger : 

You Tube, LinkedIn, Blogger Write a guest post that gets lots of traffic and adoring comments Attend conferences that all of the “Who’s Who” of your niche go to and network your tail off Volunteer to “vote” for any posts that they’re pushing on social media sites like Digg, Del.icio.us and StumbleUpon Email them an irresistible question, hoping to spark a discussion Leave lots of truly memorable comments Interview them in either a post or a podcast, making sure to ask lots of intelligent questions Join their private membership program (like Teaching Sells) and make lots of smart posts in the forums

Remember the saying “It’s not what you know, it’s who you know?” : 

Remember the saying “It’s not what you know, it’s who you know?”

The Battle plan : 

The Battle plan Hunt Divide Conquer Rule

VDC Taglines : 

Come change the world A place where heroes are born and legends are made A place where Heroes call home The inside story of how Heroes are made We are looking for the Super Heroes of tomorrow ….Are you on the list? VDC Taglines

Events & Award themes : 

Heroes of the economy Young heroes The wall of fame Winning against the odds Hiring Heroes Secret powers meet Boot camp for Mavericks Events & Award themes