Performance Recap :
Performance Recap Financial:
TBD
Stated Strategy:
Broad Differentiation
Segment Ownership INSERT GOOGLE DOC
Maintain Ideal position to capture market share (Galue)
Strategy Evolution:
From Rehearsal Demise to understanding Capsim
From generalist to specialist (Galue)
Successes :
Successes Successes:
Segment ownership
Having a solid understanding of segment ideal positions and their impact on the game prior to beginning round 1
INSERT DAVES IDEAL POSITION CHART
Helped forecast R&D decisions so that competition was irrelevant
Tight control of cash conversion cycle by keeping low inventory levels (Galue)
Challenges :
Challenges Challenges:
Go back to rehearsal
Segment drift
Capacity Management
In Low End- Capacity issues related to price
Justifying the unprofitability of certain products (Galue)
The Black hole that is Capsim
Capstone Specific Takeaways :
Capstone Specific Takeaways Changes?
Have a better understanding of capacity
Have a better understanding of revision date and its impact on market share (Galue)
On High tech-Introduce our product closer to ideal position
Strategy Takeaways :
Strategy Takeaways Course Specific
Competitive Environment
Comp. Advantage
Early heavy investment in NPD to capture market share
Always offer the best product based on consumer surveys
Invest heavily in marketing at early stages
Comp. Dynamics: Blue Ocean, Game Theory
Managing Growth: Internal vs. Open Innovation
Managing Growth: Corporate Scope Decisions-**
Managing Growth: Alliances and Joint Ventures
Strategy Execution: Ikea **
Corporate Governance
Real Word Takeaways :
Real Word Takeaways High Tech:
Ex. Cell phone evolution and segment drift
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Questions? :
Questions? Thanks