lux sope

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Category: Entertainment
     
 

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By: sailendracharles (120 month(s) ago)

its good

By: sailendracharles (120 month(s) ago)

its good

Presentation Transcript

Overview : Lux Soap : 

Overview : Lux Soap 1916 – Laundry soap 1925 – Bathroom soap India – 1929 First brand ambassador: Leela Chitnis (1929) Market share is almost equal to Lifebuoy

Slide 2: 

Packaging: Different colors – Different variants( Saffron – Saffron variants & Pink – Rose extracts etc. )Package size – 100gm, 120gm, 150 gmLaunched – Mini Lux – 45gm - Rs 5

Slide 3: 

Price: Competitive prices: Neither high nor low

Strengths: : 

Strengths: Strong market research (Door to door sampling – once in a year – Rural and Urban area.) Many variants (Almond oil, Orchid extracts, Milk cream, Fruit extracts, Saffron sandalwood oil and Honey) Strong sales and distribution network backed by HUL Strong brand image

Slide 5: 

Dynamically continuous innovations – New variants and innovative promotions (22 carat gold coin promotion – “Chance Hai”) Strong brand promotion but relatively lower prices – Winning combination. Mass appeal/Market presence across all segments ( 15% of soap market)

Weakness: : 

Weakness: Mainly positioned as beauty soap targeted towards women, lack unisex appeal Some variation like the sunscreen, international variant did not do well in the market Not much popular in rural areas

Opportunities: : 

Opportunities: Soap industry is growing by 10% in India Beauty segments compounded annual growth rate (CAGR) is very high Liquid body wash is currently in growth stage – Lux should come out with more variants in this segment Large market share – Strong hold over the market

Threats: : 

Threats: High internal competition (Pears – Beauty segment) New entrants (Vivel) Maturity stage – threat of slipping down to decline stage – if constant reinvention is not carried out

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