AMUL :
AMUL Type Co-operative
Founded in 1946
Headquaters Anand, India
Industry dairy
Key people Chairman, GCMMF
Products milk and related products
Revenue US $1 billion
Employee 2.41 million milk producer
Slogan The Taste of India
SBUs of AMUL :
SBUs of AMUL
BCG matrix for SBUs of AMUL :
BCG matrix for SBUs of AMUL
SWOT analysis of AMUL :
SWOT analysis of AMUL
COMPETITOR ANALYSIS (KSF MODEL) :
COMPETITOR ANALYSIS (KSF MODEL)
THE TASTE OF COMPITION :
THE TASTE OF COMPITION ICE CREAM-
AMUL- Expanding reach» Expanding market with Snowcap» Launched Fundoo to combat HLL's Max
HUL-Focusing on lower price points» Building a national chain of ice cream parlours
NIRULAs-Fortifying Delhi-centric presence with ice cream-only retail chain
CHOCOLATE-
AMUL-Launching a puffed-rice centred bar» Launched milk/chocolate confectionery» Planning to enter value-added segments
CADBURY-Re-launched 5 Star and Gems. Launched Temptations
Slide 8:
NESTLE- Re-launched 5 Star and Gems. Launched Temptations.
HUL-Extended Max brand to sugar confectionery
PIZZA
AMUL-Entering the ready-to-cook consumer segment through Utterly Delicious
NIRULAS-Fortifying Delhi-centric presence, by launching frozen ready-to-cook pizza
PIZZA HUT- increase outlets
DOMINO’S- Closing unprofitable outlets
BUTTER
AMUL-protect near-dominance in low-margin market with price
BRITANNIA-Focusing on just top 30 cities
NESTLE-outsourced product to complete dairy range
Slide 9:
CURD
AMUL-Expanding reach by aligning with other milk co-operatives
NESTLE-Means to complete its dairy range
MOTHER DAIRY-Leveraging its liquid milk distribution network in Delhi
DAIRY WHITNERS
AMUL-dominate the market through Amulya
BRITANNIA-Focusing on few geographical markets with Milkman
MILK ADDITIVES
AMUL-Not a core competency but part of the range
CADBURY-Re-launched Bournvita recently in new flavours
SMITHKLINE BEECHAM-Acquired Maltova & Viva to fortify its stable of Boost & Horlicks
THANK YOU :
THANK YOU