7 C’S

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

By: aakalp (18 month(s) ago)

hii its me aakalp

Presentation Transcript

7 C’S & 4 S’S OF COMMUNICATION : 

7 C’S & 4 S’S OF COMMUNICATION AAMNA HIRA

7 C’s of Communication : 

7 C’s of Communication Credibility Courtesy Clarity Correctness Consistency Concreteness Conciseness

Credibility : 

Credibility It is a long-drawn out process in which receiver through constant interaction with sender Builds trust

Courtesy : 

Courtesy In practical life almost everything starts and ends with courtesy The first stage is clarity in the mind of the sender The next stage is sending the message in simple language and easy sentences Makes comprehension easier

Clarity : 

Clarity Makes comprehension easier Absolute clarity of the ideas adds much to the meaning

Correctness : 

Correctness Builds confidence If the decides to backup his communication with facts and figures, there should be accuracy in stating them A situation in which the listener should be forced to check the facts and should not arise

Consistency : 

Consistency Introduces stability There should not be too many ups and downs that might lead to confusion

Concreteness : 

Concreteness Reinforces confidence Concrete and specific expressions are to be preferred in favour of fuzzy and abstract expressions Abstractions can cloud the mind of the receiver

Conciseness : 

Conciseness Saves time The message to be delivered should be as concise and brief as possible Weighty statements should be avoided Simple and straight-forward statements should be made

4 S’s of Communication : 

4 S’s of Communication Shortness Simplicity Strength Sincerity

Shortness : 

Shortness Economizes “Brevity is the soul of wit” If the message is brief then transmission and comprehension of messages is going to be faster and more effective Flooding messages with high sounding words does not create an impact

Simplicity : 

Simplicity Impresses It means to impress with ideas not with vocabulary Use clear direct language and short sentences Be sure that your message is understandable

Strength : 

Strength Convinces The strength of a message is originated from the credibility of the sender If the sender himself believes in the he is about to transmit, there is bound to be strength and conviction in whatever he tries to state

Sincerity : 

Sincerity Appeals A sincere approach to an issue is clearly evident to the receiver If the receiver is keen, he will be able to sense the make believe situation

THANKYOU : 

THANKYOU