BRANDING :
BRANDING Branding is an important tool for marketers to create separate identity for a company’s product.
“A brand is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or services.”
-Phillip Kotler
Slide 3:
Need for BRANDING
To convey that you are established.
To attract more clients.
To increase your credibility.
To be more memorable.
To stand out in your field.
To give clients a sense of stability.
Slide 4:
Benefits of Branding
Memorability
Loyalty.
Familiarity.
Premium price.
Creation of Goodwill
Lower marketing expenses.
For consumers, less risk.
How to Create Brand :
How to Create Brand Product Quality
Product Features
Guarantee / Warrantee
Product Services
4 P’s of Marketing
Various offers
How to Position Brand :
How to Position Brand Product sale (Targeted Customer)
High / low positioning
Product price
Product quality
Advertisement
Distribution channels
Brand ambassador
Trust :
Trust
Slide 8:
Top brands of the year 2008
Need to promote a product :
Need to promote a product Right product
Right quality
Right quantity
Right time
Right market
Right size
Strategies Adopted to promote a product in Indian market :
Strategies Adopted to promote a product in Indian market Advertisement
Free samples
Sachet
Stalls
Pamphlets
Demonstration
Buyers behavior :
Buyers behavior Culture factors
Social factor
Personal factors
Psychological factors
Slide 12:
THANK YOU