Slide 1: BRANDING Presented By-
Ashwin Betharia Guided by-
Hemant Babhulkar BRANDING : BRANDING Branding is an important tool for marketers to create separate identity for a company’s product.
“A brand is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or services.”
-Phillip Kotler Slide 3: Need for BRANDING
To convey that you are established.
To attract more clients.
To increase your credibility.
To be more memorable.
To stand out in your field.
To give clients a sense of stability. Slide 4: Benefits of Branding
Creation of Goodwill
Lower marketing expenses.
For consumers, less risk. How to Create Brand : How to Create Brand Product Quality
Guarantee / Warrantee
4 P’s of Marketing
Various offers How to Position Brand : How to Position Brand Product sale (Targeted Customer)
High / low positioning
Brand ambassador Trust : Trust Slide 8: Top brands of the year 2008 Need to promote a product : Need to promote a product Right product
Right size Strategies Adopted to promote a product in Indian market : Strategies Adopted to promote a product in Indian market Advertisement
Demonstration Buyers behavior : Buyers behavior Culture factors
Psychological factors Slide 12: THANK YOU