Communicating Across Culture : Communicating Across Culture The importance of interculturalcommunication : The importance of interculturalcommunication Globalization of Market
Multicultural Work Force Understanding Culture : Understanding Culture Culture is complex system of values, traits,
morals, and customs shared by a society.
Culture is a system for creating, sending,
storing, and processing information. Characteristics of Culture : Characteristics of Culture Culture is learned
In western culture, too close
Cultures are inherently logical
In Japan, Barbie doll was a failure because of the toothy
Culture combines the visible and invisible
In Japan, harmony with the environment is important
Culture is dynamic
Culture change as a result of migration, disasters, and
wars Prototypes : Prototypes Mental representations based on general
characteristics that are not fixed and rigid, but
rather are open to new definition.
Dynamic abed may change
Based on objective observations.
Latin businesspeople often talk about their
families before getting down to business.
This prototype is generally accurate, but it may not
universally apply and it may change over time. Dimensions of Culture : Dimensions of Culture Context
Time orientation Context : Context The dependence to environment of a situation
Low-context cultures depend less on the
environment of a situation to convey meaning
than do high-context cultures.
Low-context cultures: North America, Western
High-context cultures: Japan, China, Arab.
People in low-context cultures tend to be
logical, analytical, and action oriented Explicit and Implicit Communication : Explicit and Implicit Communication Germans Swiss Germans Scandinavians North Americans French English Italians Latin Americans Arabs Japanese Individualism : Individualism An attitude of independence and freedom
Members of many low-context cultures value
independence and freedom from control.
Tradition, ceremony, and social rules are more
important in high-context culture Individualism : Individualism Low-Context Culture High-Context Culture Individualism
Individual action and
Group value, duties,
Resist independence Time Orientation : Time Orientation North American tend to correlate time with
In other cultures time may be perceived as an
Westerners value a direct, straightforward
Westerners: sound of words
Asian: meaning of words Communication Style Achieving Intercultural Sensitivity : Achieving Intercultural Sensitivity Avoiding Ethnocentrism:
The belief in the superiority of one’s owned race.
Bridging the Gap
Empathy: trying to see the world through
Saving face: indirectly respect the feelings and
dignity of others
Patience: tolerance, patient, silent Personal Space in the USA : Personal Space in the USA The Barriers of Cross Cultural Communications : The Barriers of Cross Cultural Communications Body Language
Social habits Improving Cross-Culture Communication : Improving Cross-Culture Communication Improving Intercultural Proficiency &Communication
Study your own culture first.
Learn about other culture.
Seek common ground
Observe nonverbal cues in your culture
Use simple English
Adapt to local Preferences