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JAN 8, 2010

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JAN 8, 2010 Overview of WAL-Mart History BCG Their Mission and Vision Statement New Mission and Vision Statement External Opportunities and Threats Internal Strengths and Weaknesses Analysis SWOT Matrix SPACE Grand Strategy Matrix Update! References Questions?

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JAN 8, 2010 There are 4 different segments Wal-Mart Stores- sales amounted to 64.3% Discount Stores- 1,568 U.S Supercenters- 1,258 U.S Neighborhood Markets- 49 stores U.S Sam’s Club- sales amounted to 13.0% 525 stores U.S Is a member only, cash and carry operations International- sales amounted to 16.7% Discount stores- 942 Sam’s Clubs- 71 Supercenters- 238 Neighborhood Market- 37 Other- amounted to 6.1% McLane is the nation’s largest distributor of food and merchandise to convenience stores



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JAN 8, 2010 In 1945 Sam Walton opened the first Ben Franklin franchise in Newport Arkansas and operated them with his wife, Helen and brother, Bud. These were small chains that were very successful. In November of 1962 Wal-Mart was opened. Wasn’t until mid 1970’s that Wal-Mart began to grow. 1st IPO in 1970. Then 100 shares were worth $1,650 dollars and now the same 100 shares are worth more than $6 million dollars. In 1999 named #1 stock on the Dow.

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JAN 8, 2010 1987 2 new concept implemented Hypermarkets, which sell everything including food Supercenters which are scaled down supermarkets Also David Glass named new CEO of Wal-Mart In 1992 Sam Walton Died and in 1996 Bud Walton died. In 1995 Wal-Mart’s Annual Report was dedicated to Bud. New president and CEO H. Lee Scott states that “While our history is rich with success, there’s no question that our best years are yet to come.”

Important People : 

JAN 8, 2010 Important People Co-founders, Sam and James “Bud” Walton started 1st Wal-Mart in Rogers, Arkansas, 1962 David Glass was named president 1984, in 1988 he became chief executive officer S. Robson Walton named chairman of the board in 1992 President and CEO in 2000- H.Lee Scott Vice President- Laura Philips

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JAN 8, 2010 They don’t have a formal mission statement They are most interested in the customers needs The culture consists of Respect for the individual Service to our customers Strive for excellence If they did have a formal mission statement it would be, “To provide quality products at an everyday low price and with extended Customer service…always.”

Mission Statement : 

JAN 8, 2010 Mission Statement

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JAN 8, 2010 "The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: as A wide assortment of good-quality merchandise; the lowest possible prices Guaranteed satisfaction with what you buy; friendly, knowledgeable service; Convenient hours; free parking; a pleasant shopping experience." - Sam Walton (1918-1992)

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JAN 8, 2010 Their mission is to provide goods and services for their customers at everyday low prices. With their innovative technology they strive to have merchandise ranging from food, clothes, music, etc, on hand 24 hours a day 7 days a week. They are committed to the growth of Wal-Mart and challenge thereselfs to be better. They strive to have the best, be the best, and provide quality and assurance to their customers Their employees are a huge asset to their company, and they would not be the without them.

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They have a huge impact on what their company was, what it is, and what it will be. They also feel it is important to give generously to those who are less fortunate than others, which is why Wal-Mart donates thousands of dollars a year to different organizations.

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JAN 8, 2010 Our vision is to provide good quality and services to our customers while remaining the market leader and striving daily to be the most admired company.

Divisions of WAL-MART : 

JAN 8, 2010 Divisions of WAL-MART McLane’s Neighborhood Markets International Sam’s Club Supercenters Distribution Centers

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JAN 8, 2010 Nations largest distributor of food and merchandise to convenience stores. In 2003 was sold to Berkshire Hathaway, Inc. so Wal-Mart could focus on core retail business.

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JAN 8, 2010 Began in 1998 Located in market with Wal-Mart Supercenters Offers customer groceries, pharmaceuticals & general merchandise. Provides 28,000 items to customers.

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JAN 8, 2010 Wal-Mart expanded so that customers everywhere would associate its name with low cost, best value, greatest selection of quality merchandise and highest standards of customer service. Wal-Mart focused on Global Positioning.

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JAN 8, 2010 Membership-only, cash-and-carry operations. Financial service credit card program (Discover Card) available at all clubs. Annual membership fee is $35; the Elite Membership is $100. Elite membership has additional benefits like automotive service contracts, roadside assistance, home improvement, auto brokering and pharmacy discounts. Bulk displays and name brand merchandise.

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JAN 8, 2010 Opportunities Agreement with Berkshire Hathaway, Inc. acquired McLane Company, Inc. Fortune’s number one Most Admired Company and largest company in nation World’s largest private satellite communication systems Ron Brown Corporate Leadership Award Threats “Buy American” policy Target A solution to the monopoly that Wal-Mart has created

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JAN 8, 2010 Strengths Stores in all 50 states New concepts: Hypermarkets, supermarkets Wide variety of merchandise Nationally advertised merchandise Limited lines of merchandise – made in USA Point-of-sale bar code scanning Great employee benefits Weaknesses No formal mission statement Management resisted putting women on board of directors Hiring illegal minorities to clean Growth for employees only in division


JAN 8, 2010 SWOT

Different Strategies : 

JAN 8, 2010 Different Strategies Add more hypermarkets and supermarkets to establish more growth Buy products from other countries to have more of a variety of merchandise and better quality merchandise for customers

Implementation : 

JAN 8, 2010 Implementation Begin adding more hypermarkets to towns with populations large enough to support them. Increase the amount of hypermarkets by one in every state (50 stores) Increase revenue by Debt Financing per EPS/EBIT analysis

References : 

JAN 8, 2010 References http://www.walmart.com http://finance.yahoo.com Strategic Management Concepts and Cases http://galenet.galegroup.com.prxy6.ursus.maine.edu/servlet/BCRC?locID=maine_fortkent Tony Gauvin’s presentation on Kroger’s http://www.target.com

Questions? : 

JAN 8, 2010 Questions? Thank you

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