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Edit Comment Close By: Berinjoe (45 month(s) ago) i like Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Project on Fast Food Chain : Project on Fast Food Chain In Pune…… By : Abbas Merchant Batch : IIPM EXE(2009-10) Introduction : Introduction Definition of Fast Food: Fast food is the term given to food that can be : Prepared and served very quickly. Has low preparation time. Packaged form for take-out/take-away. History : History The concept of fast food pops up during 1920s.The 1950s first witnessed their rapid proliferation. Several factors that contributed to this explosive growth in 50’s were: (1) America’s love affair with the automobiles. (2) The construction of a major new highway system. (3) The development of sub-urban communities. Fast-food chains initially catered to automobile owners in suburbia. History : History Ancient Rome cities had street stands that sold bread and wine. A fixture of East Asian cities is the noodle shop. Flatbread and falafel(like Indian Vada Paav) are today ever-present in the Middle East. Popular Indian fast food dishes include vada pav, panipuri and dahi vada. Fast Food Business : Fast Food Business In 2006, the global fast food market grew by 4.8% and reached a value of 102.4 billion. In India alone the fast food industry is growing by 40% a year. Major Fast Food giants include Mc Donalds, Subway, Pizza Hut, Taco bell. Common menu items at fast food outlets include fish and chips, sandwiches, pitas, Hamburgers, fried chicken, French fries, chicken nuggets, Tacos, Pizza, Hot dogs, and Ice cream. Competition : Competition Dominated by McDonalds having as many as 123 outlets. Domino’s pizza is present in around 274 locations. Pizza hut is also catching up and it has planned to establish 147 outlets at the end of 2009. Subways have established around 145 outlets. competitors : competitors Nirula’s is established in Delhi and Northern India. However, it claims to cater 50,000 guests every day. It has future expansion plans for more than 50 outlets every year, for next three years. Indian Fast Food Industry : Indian Fast Food Industry Fast food is one of the world’s largest growing food type. India’s fast food industry is growing by 40% a year It is reached to nearly US$ 6 Billion in 2007 . Foreign Investment holds about one-fourth of total investment made in this sector. Factors For Emergence : Factors For Emergence Gender Roles. Customer Sophistication and Confidence. Paucity of Time. Double Income Group. Working Women. Large population. Relaxation in rules and regulations. The Project : STP : The Project : STP The market consists of : For Children. For Youngsters. As a Family Restaurant. The Geographical Area would be inside the city The Fast Food Chain mainly targets the market as a premium Restaurant for children. This would include both the Children and the Family as a whole. The Project : The Project The project of Fast food chain is to attract the children. Special activities would be included to create a differentiation among the big brands. There would also be some items for youngsters coming with children. Thus the main aim is to cater the needs of the market and to provide a classic fast food chain. Differentiation : Differentiation The Differentiation is by way of Service. The following would be the benefits to the children. Free Games for children. Wi-Fi Facility for parents. Free Toys(Just as Mc Donalds Happy Meal) Burgers with shapes/Designs of the Favourite cartoon stars. Products : Products The Restaurant includes recipes like Ham Burgers, French Fries. Pizzas. Indian Cuisine like pani puri, Bhel puri… Cold Drinks. Tea & Coffee. Sandwiches. Conclusion : Conclusion Thus the project is all about concentrating on a certain group of customers. Satisfying them. Providing them with the best facilities. And then throwing the foreign players out of the Market. THANK YOU…. : THANK YOU…. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.