Slide 2:
Classical Conditioning
Stimulus Generalization
Parent / Umbrella / Family Branding
Product - line and Brand Extensions
Franchise / Licensing
Slide 3:
Stimulus Discrimination
Product Differentiation
Holograms
Positioning
Slide 4:
Instrumental Conditioning
Reinforcement
Repetition
Rewards Recall
Satisfaction
Slide 5:
Cognitive Learning
Information Processing [CR or PR]
Involvement
Level of Cognition
ELM [Elaboration Likelihood Model]