06-Managing the IP Portfolio

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Intellectual Property Creation & Management for Emerging Growth Technology Companies Managing the IP Portfolio

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Intellectual Property Creation & Management for Emerging Growth Technology Companies Managing the IP Portfolio

Intellectual Property RightsOverview : 

Intellectual Property RightsOverview

The Right Processes . . . : 

The Right Processes . . . IP Value Creation

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Companies operate on different paradigms Small vs. large; narrow vs. broad Innovation can occur in different ways Breakthrough vs. incremental Simultaneous discoveries can occur completely independently “Great Man" theory vs. appearance of evolving technology The Right Processes . . . An Integrated Approach Wins!

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What is it? Asset management. Pre-emption. How is it different from the traditional process? More drivers in addition to the invention disclosure. Who is involved? Technology futurists in businesses. What is the role of managers? Top-down evangelism. Patent Portfolio Management An Integrated Approach Wins! The Right Processes . . .

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Predicts the future. Looks outward and forward at technology trends. Evaluates competitors' developments using information from all sources. Searches for key developments that will be needed. Invent and patent early—before others do; or Publish -- to prevent patents by others. Identifies critical patents of others. Helps design around them Helps invalidate them OR get License Rights Patent Portfolio Manager The Right Processes . . . An Integrated Approach Wins!

Patent Coordination Process : 

Patent Coordination Process An Integrated Approach Wins! The Right Processes

Invention Review Process : 

Invention Review Process The Right Processes

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An Integrated Approach Wins! Patents that have lost value Patents on strategic technologies Low Value: Weed-out Short-lived and irrelevant Simple Solutions for specific products Corporate- based technical "jewels" MARKET BASED, covering (a) Competitors and substitutors (b) Complementors (c) Downstream customers. customers (d) Upstream suppliers High Value: Can be developed in advance and used for acquiring “disruptive technologies", e.g. through cross-licenses. THE PATENT PORTFOLIO

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Intellectual Property Creation & Management for Emerging Growth Technology Companies Managing the IP Portfolio

www.HULSEYIPLaw.com : 

www.HULSEYIPLaw.com