YAMAHA MARKET STRATEGY

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THIS PPT HAS BEEN MADE BY SHAILENDRA PRAKASH, PINKI RANA & SHIKHA YADAV

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YAMAHA : 

YAMAHA Firstly established in the world in 1960 Entered India in 1982 First model was (RX 100) Was the first company to promote maximum segment bike (RD-350),(DOUBLE ENGINE) in India. Firstly manufactured 2-stroke motorcycles

YES YAMAHA : 

YES YAMAHA FAITH PERFORMANCE SATISFACTION “TOUCH YOUR HEART” (BORN TO LEAD , BORN TO WIN”

YAMAHA MP01(1690cc) : 

YAMAHA MP01(1690cc)

YAMAHA RX100 : 

YAMAHA RX100

RX 100 : 

RX 100 Displacement : 100(99.3cc) Clutch : Multiple wet type Starting : kick start Gear : 2- stroke constant Suspension : Direct inverted Brake : Drum (front & rear both) Weight : 112 kg Fuel tank capacity : 9.8 liters

COMPETITORS OF (RX100) : 

COMPETITORS OF (RX100) KAWASAKI (KB 100) SUZUKI – IND SUZUKI

COLABORATION WITH ESCORTS : 

COLABORATION WITH ESCORTS Four strokes motorcycles Mileage became better MOTORCYCLES LAUNCHED- RX-Z YD CRUX CRUX-R RAJDOOT

YAMAHA RD350 : 

YAMAHA RD350

DECLINE OF YAMAHA RD(350cc) : 

DECLINE OF YAMAHA RD(350cc) Heavy cc Double engine Low mileage Human greed Double corroborator

YAMAHA FAZER(125) : 

YAMAHA FAZER(125)

FAZER 125cc : 

FAZER 125cc Displacement : 125(123cc) Starting : kick/electric start Suspension : Hydraulic shock absorber Brake : Disc/Drum Clutch : Multiple wet type Type : 4-stroke,air cooled Gear : 5-speed constant

DOMESTIC SALES GRAPH : 

DOMESTIC SALES GRAPH

PRESENT COMPETITORS : 

PRESENT COMPETITORS

SOURCES OF PROMOTION : 

SOURCES OF PROMOTION T.V. Advertisement Newspaper Advertisement Seminars Events Local Activity Uses of their sports bike Movies

PROMOTION : 

PROMOTION EVENTS AT GURGAON

KNOWN FOR SPORTS VERSION : 

KNOWN FOR SPORTS VERSION R – SERIES

PARAMETERS : 

PARAMETERS Absolute balance Max. pick up Cornering Speed 45 degree slant turning Compact bikes

YAMAHA R15 : 

YAMAHA R15

ENGINE CONTROL UNIT : 

ENGINE CONTROL UNIT

YAMAHA YZF R15(RACING INSTINCT) : 

YAMAHA YZF R15(RACING INSTINCT) Delta Box Frame Linked Mono cross Suspension Front fork with 33mm inner tube Fuel injection System Liquid-Cooled 4-stroke engine Forged piston Air induction system DiASil Cylinder

YAMAHA FZ(153cc) : 

YAMAHA FZ(153cc)

YAMAHA FZ-s (Highlight your style) : 

YAMAHA FZ-s (Highlight your style) Displacement : 153cc Trendy aerodynamic windshield for a smoother ride Mono cross suspension adopted Stunning ,new meter control with carbon patterns.

YAMAHA FAZER 150 cc : 

YAMAHA FAZER 150 cc

YAMAHA FAZER(TOURING SPIRIT) : 

YAMAHA FAZER(TOURING SPIRIT) Aerodynamic cowl New Design Mirror India’s first 140/60-17 radial tyre India’s first mid-ship muffler Riding Posture New stylish Graphics 7-times adjustable mono cross suspension

PRICING OF YAMAHA : 

PRICING OF YAMAHA Crux – 34292 Alba (ES) – 40356 Gladiator (SS) – 48528 FZ 16 – 65578 FZ S (Mid-Ship) – 67482 R 15 – 98291 Fazer - 72500

BIKE OF THE YEAR AWARDS : 

BIKE OF THE YEAR AWARDS 2006 – BAJAJ(PULSAR)150cc 2007 – TVS (APACHE)150cc 2008 – YAMAHA R15 2009 – YAMAHA FZ-S(MIDSHIP)

CUSTOMER SATISFACTION GRAPH : 

CUSTOMER SATISFACTION GRAPH

CONCLUSION : 

CONCLUSION “WE WOULD LIKE TO BE KNOWN AS THE BEST CUSTOMER SATISFACTION.”

Presented By--- : 

Presented By--- Shailendra Prakash Pinky Rana Shikha Yadav IIPM LUCKNOW

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