HILDA_Press Kit_jAN_20_2010

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Slide 1: 

Hilda Presented for Consideration to: BADIA SPICES by Aquarius Enterprises

Slide 2: 

Hilda Spanish Television’s Next BIG Hit Show Filmed in South Beach

About the Host : 

Hilda Rabilero is without question one of the most popular television personalities to ever leave Cuba for the United States. Her show in Cuba, was titled “Contacto con Hilda”, and was for years Cuban television’s highest rated program. Disillusioned by the Castro regime, she opted for exile and has been active, ever since arriving in the US, in South Florida television, radio, and theatre. Not just a star on camera, Hilda is a talented journalist, writer, producer, and interviewer. Talent is in her genes. Her mother, Eloisa Alvarez Guedes, was a famous movie and TV star and her uncle is the multifaceted talent, Guillermo Alvarez Guedes. About the Host In its new, contemporary form “Hilda”, featuring the very talented Hilda Rabilero, is destined to be a major hit. Hilda

Objective : 

Objective To provide South Florida Hispanic viewers with a dynamic, fresh, variety program that is both entertaining and informative. To offer the audience a “star” quality host together with a broad range of interesting guests. To provide advertisers with a powerful marketing platform that is credible, flexible and effective. This compelling, contemporary program offers advertisers product placement, “star” endorsement from Hilda, and commercial placement in an inviting and warm home setting. Hilda

THE PROGRAM : 

“Desde Miami con Hilda” is NOT: A News program A Political analysis program A “Cuban” show A “Gossip” show A Nostalgia program Hilda THE PROGRAM

The PROGRAM : 

“Hilda” is: Hosted by Hilda Rabilero (think Oprah en Español). A one-hour variety and entertainment program ala “Reality”. Filmed on location in a fabulous Star Island Mansion Airing every Sunday from 6pm-7pm on Gentv, Channel 8. An opportunity for product placement and integration, cooking segments and one on one interviews in Spanish or English. Hilda The PROGRAM Hilda will appeal to a broad demographic audience with a particular emphasis in attracting the valuable Women 25-54 age group.

THE PROGRAM : 

“HILDA’S ” magazine format offers Hilda the opportunity to invite to the program, to chat with her in a warm informal manner, a wide variety of personalities. People who have something interesting to contribute to the program. Contemporary personalities that the audience wants to see! Each program will feature interviews and coverage of the local arts and entertainment scene. While the majority of guests will be from the Hispanic community, notables from other communities will be invited as well. Hilda THE PROGRAM

THE PROGRAM : 

THE PROGRAM Celebrity Chefs The cult of celebrity chefs is bigger today than ever before and it will be fascinating to watch how they cook up their mouth watering recipes on the show each week.

THE PROGRAM : 

Hilda’s show is unique for a number of differentiating factors: The regular participation of celebrities and interesting personalities that will be visiting Hilda’s Star Island mansion will interact in a casual manner with her. The program features a working kitchen which will be utilized by guest chefs preparing the special recipes of the week. An innovative form of product integration in which selected products will be showcased by Hilda as part of the program. Program will have segments highlighting the rich culture of the various counties in the Caribbean and Latin America. THE PROGRAM Hilda

Promotion : 

Aquarius Enterprises will - working closely with GevTV - plan, create and implement an aggressive multi-media advertising and promotional campaign to support the program. The major thrust of the campaign will be to introduce, to the Hispanic television audience the program, its host, guest lineup, program time and local station channel position. An important element of the program’s promotional effort will be the creative use of internet based social networks (Hilda’s Facebook page, Twitter, etc.) and, importantly, an attractive, interactive presence on the GenTV web site   To assure success GenTV will be asked to provide promotional support for HILDA by producing and airing a saturation schedule of promos for the first six weeks of the program. These promos will be scheduled during the highest rated prime time shows.   After the initial period, GenTV will maintain a sustaining schedule of promotional announcement for the show. Hilda Promotion

An Integrated Marketing Opportunity Targeted to Women 25-54 : 

A Fresh, New Approach to a Proven Format In-Program Product Integration Multi-Platform Reach Well-known and Experienced Program Host Quality Production Values Direct Sales Potential Hilda An Integrated Marketing Opportunity Targeted to Women 25-54

Slide 12: 

We look forward to joining hands With Badia Spices In Spanish television’s Next BIG Hit Show: ‘HILDA’’ Sundays from 6pm to 7pm on Gentv, Channel 8.

Slide 13: 

PRODUCT INTEGRATION PACKAGE 1 : $425 1 (30 SEC) SPOT 1 OPENING 1 CLOSING 1 SHOW INTERVIEW PACKAGE 2: $575 2 (30 SEC) SPOTS 1 OPENING 1 CLOSING 1 SHOW INTERVIEW PROGRAM INTERVIEW $400 (5 TO 7 MINUTES) SPONSORSHIPS Hilda SEGMENT SPONSORSHIP: $375 2 (30 SEC) SPOTS 1 OPENING CLOSING SINGLE SPOTS 60 SEC SPOT $300 30 SEC SPOT $150 15 SEC SPOT $ 75

Slide 14: 

PRODUCTION OF A 30 SECOND COMERCIAL SPOT WITH 2 MONTHS OF ADVERTISING: $975 PRODUCTION OF A 60 SECOND COMERCIAL SPOT WITH 2 MONTHS OF ADVERTISING: $2,500 SPONSORSHIPS Hilda

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