report on amul basundi

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PRESENTATION ON PROJECT REPORT : 

PRESENTED BY DHANRAJ KUMAR PGDM 3RD SEMESTER INSTITUTE OF MANAGEMENT & RESEARCH DUHAI GHAZIABAD PRESENTATION ON PROJECT REPORT 1/15/2010 1

CONTENTS : 

CONTENTS 1/15/2010 2 PROJECT TITLE 2. RESEARCH OBJECTIVE 3. BRIEF INTRTODUCTION 4. RE SEARCH METHODOLOGY 5. QUESTIONNAIRE FOR THE RETAILER 6. DATA INTERPRETATION 7. FINDINGS & CONCLUSION 8. SUGGESTION

PROJECT TITLE : 

PROJECT TITLE “ STUDY ON THE PENETRATION OF “AMUL BASUNDI” IN THE RETAIL OUTLET OF SOUTH DELHI AS WELL AS THE FACTORS THAT INFLUENCE THE STOCKING DECISION OF AMUL’S PRODUCTS” 1/15/2010 3

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RESEARCH OBJECTIVES 1/15/2010 4 To estimate the market potential and perception towards “Amul Basundi”   To know the awareness level among the retailers for the “Amul Basundi”   To do market analysis in order to study the usage pattern and buying behavior of “Amul Basundi.”   To find out the causes of not buying the “Basundi.”   To find out sales man behavior towards the retailer’s.

BRIEF INTRODUCTION : 

BRIEF INTRODUCTION 1/15/2010 5 ESTABLISHEMENT: 1946 (KAIRA DISTRICT CO OPERATIVE MILK PRODUCER’S UNION) BRAND NAME: AMUL (AMULYA) (ANAND MILK UNION MILK LIMITED) KEY PEOPLE: CHAIRMAN {GCMMF} (GUJARAT MILK MARKETING FEDERATION LTD. ) REVENUE: $1504 BILION USD(2008-09) EMPLOYEES: 2.41 MILLION MILK PRODUCERS PRODUCTS

RESEARCH METHODOLOGY : 

RESEARCH METHODOLOGY 1/15/2010 6 RESEARCH DESIGN : DESCRIPTIVE RESEARCH SOURCES OF DATA : Primary Data Secondary Data SAMPLING DESIGN : CONVENIENCE SAMPLING POPULATION : ALL TYPES OF OUTLETS 1. Convenience Stores 2. Eateries 3. Groceries SAMPLE SIZE : 170 (168) Sampling Error: 2 PLACE OF STUDY : SOUTH DELHI MARKET

1/15/2010 7 DATA INTERPRETATION 1. Do you know AMUL BASUNDI?

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1/15/2010 8 2. Is discount available for purchase of Amul products? DATA INTERPRETATION

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1/15/2010 9 DATA INTERPRETATION 3. Which other factors given below influence your stocking decision? Rank on a scale of (1 – 4), the options given below, where 1 is the most important & 4 is the least important

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1/15/2010 10 DATA INTERPRETATION 4.Which other factors given below influence your stocking decision? Rank on a scale of (1 – 4), the options given below, where 1 is the most important & 4 is the least important.

FINDING & CONCLUSION : 

FINDING & CONCLUSION 1/15/2010 11 During the survey, it was found that still there 62.5% retailers are unaware about the “Amul Amul Basundi.”   From the survey it was found that only 37.5% retailers keep “Amul Basundi.” Because customers do not buy the product according to the retailers.   Amul Basundi is not available in small Packages like 250gms and more.   Undercutting is one of the most problem of south Delhi markets of above specified markets; two or more than two distributors are supplying Amul product on those market.   As per as retailer’s point of view Amul is big brand, but due to undercutting it may loose the confidence /faith of retailer from Amul. So it can decrease the sales and devalue the brand image of the company.

SUGGESTION : 

SUGGESTION 1/15/2010 12 Most of the people (62.5%) are not aware of “Amul Basundi”.   So Amul should advertise for the product to increase the awareness level and sales of the product.   Distribution channel of Amul is not appropriate at south Delhi on that particular area due to not a proper visit of distributor.   Salesman of the distributors never told retailer that he has a new product like“Amul Basundi” or any others.   Undercutting should stoped; because its decreasing ‘Brand image’.

THANKS : 

THANKS 1/15/2010 13

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1/15/2010 14

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