Effective Online Marketing

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Effective Online Marketing

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What we’ll be covering today; 3 P’s for Successful Online Marketing Online Visibility Business Blogging Social Media Email Marketing

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PRESENCE An effective Online Presence (Web Site) + PROMOTION Incoming Traffic (Prospects) to your Web Site + PERSUASION Conversion of Leads (Prospects) into Customers 3 STEPS to Online Success

An Online Presence that generates Sales to make Money & Profit for your Business:

An Online Presence that generates Sales to make Money & Profit for your Business

PRESENCE:

PRESENCE WEBSITE BUSINESS BLOG SOCIAL MEDIA Online Presence is more than your website. An effective website is essential but you also need to have ‘Online Visibility’

BUSINESS BLOGGING:

BUSINESS BLOGGING BLOG = Web Log Displays content in chronological order Most Recent at Top Just another type of Website Post Text, Images, Video, Audio Free or Low Cost RSS – Subscribe to Updates

The Power of Blogging for Business:

The Power of Blogging for Business Provides Web Presence Easy to Manage (built in CMS) Low Cost Lead Generation Great for SEO – Google Loves Blogs Builds Credibility & Expert Status Communication with Market EASY SEO

Social Media:

Social Media

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Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense social media is a shift in how people discover, read and share news, information and content. It is a fusion between sociology and technology – allowing people to connect in the online world to form relationships for both personal and business . • Blogs • Video • Social Networks • Podcasts • Wiki’s • Bookmarking • Virtual worlds Forums and message boards

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Benefits of Social Networking Online Online Visibility to your target market to Media to joint venture opportunities Generate leads to your Website & Business Become known as an expert in your industry Information Gathering Relationship Building

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Word of Mouth & Referral Marketing through Social Media

Twitter:

Twitter Approx 12 million worldwide users Fast Growing Social Network Lots of Media Attention www.twitter.com

Facebook:

Facebook Approx 130 million worldwide users Estimated 4.7 million Aussies! Fast Growing Social Network Lots of Media Attention www.facebook.com

Linkedin:

Linkedin 40 million worldwide users Business Oriented Network www.linkedin.com

Tips for Social Networking:

Tips for Social Networking Get Started - Register Add relevant information to your profile including your website and blog link/s Search for contacts & add to your network Interact – comments, offer help etc Post Status Updates regularly Cross publish your Blog posts (if relevant) Share Resources (web links etc)

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Email Marketing Convert & Retain your ideal clients using a simple EMAIL NEWSLETTER once a month. PERSUASION

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Email Marketing = Relationship Marketing by Email Conversion of Prospects to Clients over time via regular EMAIL communications EMAIL MARKETING Email Marketing is a form of direct marketing which uses Email as a means of communicating messages to your clients.

7 Reasons to publish an EMAIL NEWSLETTER:

7 Reasons to publish an EMAIL NEWSLETTER Stay in Touch Maximize Website Effectiveness Low Cost Build Trust & Credibility Promote Products & Services Track Results Save time – get your message to many people at once. Ultra Low Cost Lead Conversion

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Special Deals & Postcard - Email Marketing Perfect for Product based, Retail & Hospitality Exclusive Email Offers Last minute special offers Generate traffic & customers Promote products & services Increase Profits & Sales 3 Day Sale 50% off Super Special

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Text Emails Vs HTML Emails Email Marketing – Best Practices Text Email HTML Email

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Consent Unsubscribe Identify SPAM COMPLIANCE

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Opt-In Subscribers from your Website Consider providing an Incentive: Free Gift, eg . Free Report or E-Book Discount or Special Offer

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Provide Good Quality Content that recipients will be pleased to receive Sender Reputation!! Giving Vs Promotion – use the 80/20 rule Provide an Offer & encourage Action Effective Subject Line Email Marketing – Best Practices

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EMAIL PUBLISHING www.chameleon-mail.com

RESOURCES:

RESOURCES Belinda’s Websites & Services; www.webchameleon.com.au www.chameleon-mail.com www.creatingonlinesuccess.com www.businessbloggingprogram.com

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