logging in or signing up Effective Online Marketing aSGuest35918 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 504 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: January 15, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: Effective Online Marketing Slide 2: What we’ll be covering today; 3 P’s for Successful Online Marketing Online Visibility Business Blogging Social Media Email Marketing Slide 3: PRESENCE An effective Online Presence (Web Site) + PROMOTION Incoming Traffic (Prospects) to your Web Site + PERSUASION Conversion of Leads (Prospects) into Customers 3 STEPS to Online Success An Online Presence that generates Sales to make Money & Profit for your Business : An Online Presence that generates Sales to make Money & Profit for your Business PRESENCE : PRESENCE WEBSITE BUSINESS BLOG SOCIAL MEDIA Online Presence is more than your website. An effective website is essential but you also need to have ‘Online Visibility’ BUSINESS BLOGGING : BUSINESS BLOGGING BLOG = Web Log Displays content in chronological order Most Recent at Top Just another type of Website Post Text, Images, Video, Audio Free or Low Cost RSS – Subscribe to Updates The Power of Blogging for Business : The Power of Blogging for Business Provides Web Presence Easy to Manage (built in CMS) Low Cost Lead Generation Great for SEO – Google Loves Blogs Builds Credibility & Expert Status Communication with Market EASY SEO Social Media : Social Media Slide 11: Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense social media is a shift in how people discover, read and share news, information and content. It is a fusion between sociology and technology – allowing people to connect in the online world to form relationships for both personal and business. • Blogs • Video • Social Networks • Podcasts • Wiki’s • Bookmarking • Virtual worlds Forums and message boards Slide 12: Benefits of Social Networking Online Online Visibility to your target market to Media to joint venture opportunities Generate leads to your Website & Business Become known as an expert in your industry Information Gathering Relationship Building Slide 13: Word of Mouth & Referral Marketing through Social Media Twitter : Twitter Approx 12 million worldwide users Fast Growing Social Network Lots of Media Attention www.twitter.com Facebook : Facebook Approx 130 million worldwide users Estimated 4.7 million Aussies! Fast Growing Social Network Lots of Media Attention www.facebook.com Linkedin : Linkedin 40 million worldwide users Business Oriented Network www.linkedin.com Tips for Social Networking : Tips for Social Networking Get Started - Register Add relevant information to your profile including your website and blog link/s Search for contacts & add to your network Interact – comments, offer help etc Post Status Updates regularly Cross publish your Blog posts (if relevant) Share Resources (web links etc) Slide 18: Email Marketing Convert & Retain your ideal clients using a simple EMAIL NEWSLETTER once a month. PERSUASION Slide 19: Email Marketing = Relationship Marketing by Email Conversion of Prospects to Clients over time via regular EMAIL communications EMAIL MARKETING Email Marketing is a form of direct marketing which uses Email as a means of communicating messages to your clients. 7 Reasons to publish anEMAIL NEWSLETTER : 7 Reasons to publish anEMAIL NEWSLETTER Stay in Touch Maximize Website Effectiveness Low Cost Build Trust & Credibility Promote Products & Services Track Results Save time – get your message to many people at once. Ultra Low Cost Lead Conversion Slide 22: Special Deals & Postcard - Email Marketing Perfect for Product based, Retail & Hospitality Exclusive Email Offers Last minute special offers Generate traffic & customers Promote products & services Increase Profits & Sales 3 Day Sale 50% off Super Special Slide 23: Text Emails Vs HTML Emails Email Marketing – Best Practices Text Email HTML Email Slide 24: Consent Unsubscribe Identify SPAM COMPLIANCE Slide 25: Opt-In Subscribers from your Website Consider providing an Incentive: Free Gift, eg. Free Report or E-Book Discount or Special Offer Slide 26: Provide Good Quality Content that recipients will be pleased to receive Sender Reputation!! Giving Vs Promotion – use the 80/20 rule Provide an Offer & encourage Action Effective Subject Line Email Marketing – Best Practices Slide 27: EMAIL PUBLISHING www.chameleon-mail.com RESOURCES : RESOURCES Belinda’s Websites & Services; www.webchameleon.com.au www.chameleon-mail.com www.creatingonlinesuccess.com www.businessbloggingprogram.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Effective Online Marketing aSGuest35918 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 504 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: January 15, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: Effective Online Marketing Slide 2: What we’ll be covering today; 3 P’s for Successful Online Marketing Online Visibility Business Blogging Social Media Email Marketing Slide 3: PRESENCE An effective Online Presence (Web Site) + PROMOTION Incoming Traffic (Prospects) to your Web Site + PERSUASION Conversion of Leads (Prospects) into Customers 3 STEPS to Online Success An Online Presence that generates Sales to make Money & Profit for your Business : An Online Presence that generates Sales to make Money & Profit for your Business PRESENCE : PRESENCE WEBSITE BUSINESS BLOG SOCIAL MEDIA Online Presence is more than your website. An effective website is essential but you also need to have ‘Online Visibility’ BUSINESS BLOGGING : BUSINESS BLOGGING BLOG = Web Log Displays content in chronological order Most Recent at Top Just another type of Website Post Text, Images, Video, Audio Free or Low Cost RSS – Subscribe to Updates The Power of Blogging for Business : The Power of Blogging for Business Provides Web Presence Easy to Manage (built in CMS) Low Cost Lead Generation Great for SEO – Google Loves Blogs Builds Credibility & Expert Status Communication with Market EASY SEO Social Media : Social Media Slide 11: Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense social media is a shift in how people discover, read and share news, information and content. It is a fusion between sociology and technology – allowing people to connect in the online world to form relationships for both personal and business. • Blogs • Video • Social Networks • Podcasts • Wiki’s • Bookmarking • Virtual worlds Forums and message boards Slide 12: Benefits of Social Networking Online Online Visibility to your target market to Media to joint venture opportunities Generate leads to your Website & Business Become known as an expert in your industry Information Gathering Relationship Building Slide 13: Word of Mouth & Referral Marketing through Social Media Twitter : Twitter Approx 12 million worldwide users Fast Growing Social Network Lots of Media Attention www.twitter.com Facebook : Facebook Approx 130 million worldwide users Estimated 4.7 million Aussies! Fast Growing Social Network Lots of Media Attention www.facebook.com Linkedin : Linkedin 40 million worldwide users Business Oriented Network www.linkedin.com Tips for Social Networking : Tips for Social Networking Get Started - Register Add relevant information to your profile including your website and blog link/s Search for contacts & add to your network Interact – comments, offer help etc Post Status Updates regularly Cross publish your Blog posts (if relevant) Share Resources (web links etc) Slide 18: Email Marketing Convert & Retain your ideal clients using a simple EMAIL NEWSLETTER once a month. PERSUASION Slide 19: Email Marketing = Relationship Marketing by Email Conversion of Prospects to Clients over time via regular EMAIL communications EMAIL MARKETING Email Marketing is a form of direct marketing which uses Email as a means of communicating messages to your clients. 7 Reasons to publish anEMAIL NEWSLETTER : 7 Reasons to publish anEMAIL NEWSLETTER Stay in Touch Maximize Website Effectiveness Low Cost Build Trust & Credibility Promote Products & Services Track Results Save time – get your message to many people at once. Ultra Low Cost Lead Conversion Slide 22: Special Deals & Postcard - Email Marketing Perfect for Product based, Retail & Hospitality Exclusive Email Offers Last minute special offers Generate traffic & customers Promote products & services Increase Profits & Sales 3 Day Sale 50% off Super Special Slide 23: Text Emails Vs HTML Emails Email Marketing – Best Practices Text Email HTML Email Slide 24: Consent Unsubscribe Identify SPAM COMPLIANCE Slide 25: Opt-In Subscribers from your Website Consider providing an Incentive: Free Gift, eg. Free Report or E-Book Discount or Special Offer Slide 26: Provide Good Quality Content that recipients will be pleased to receive Sender Reputation!! Giving Vs Promotion – use the 80/20 rule Provide an Offer & encourage Action Effective Subject Line Email Marketing – Best Practices Slide 27: EMAIL PUBLISHING www.chameleon-mail.com RESOURCES : RESOURCES Belinda’s Websites & Services; www.webchameleon.com.au www.chameleon-mail.com www.creatingonlinesuccess.com www.businessbloggingprogram.com