logging in or signing up NEREIA Real Estate Marketing That Works NortheastREIA Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1553 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: January 14, 2010 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Real Estate Marketing That Works : Real Estate Marketing That Works They Come To You – You Don’t Go To Them Today’s Journey Toward An Unstuck Tomorrow : What’s it like to be stuck? Plagued without Real Estate Prospects Trying to turn “non-deals” into deals? Have you been snuffed out of the real estate business by not doing any business – or not enough business to satisfy your demands? Are you fulfilling your passion to a satisfying degree? This video is going to be one of the most informative & quick –paced experiences you will have lived through recently Only savvy investors will increase their income and profits by seeking today’s opportunity; with this successfully proven material Are You Ready To Get Started? Today’s Journey Toward An Unstuck Tomorrow Three Levels Of Investing . . . : Three Levels Of Investing . . . This first level of an investor is where you learn all of the tech, strategy, and get basic tools This level is marketing and systems in the real estate investing business At level three we do a lot of out -sourcing and delegation Get Un-Stuck TODAY: : Get Un-Stuck TODAY: Here Is The Secret: IF YOU ARE NOT MAKING MONEY IN THE REAL ESTATE BUSINESS, IT IS BECAUSE YOU ARE STUCK IN LEVEL ONE You have to get your marketing working A.S.A.P to start collecting CHECKS! Then Change Your Strategy, And Change Your Results : Then Change Your Strategy, And Change Your Results Simply tell the prospects what your buying criteria should be for purchasing their property within your market place Then make absolutely certain that your company is the only one that fully and consistently satisfies (or over-satisfies) those criteria If you can’t be the “only” business to satisfy certain criteria, then be the first to tell the market place what those criteria are and that you satisfy them, before your competitors do Examples: : Examples: We Buy Houses We Take Over Payments Stop Foreclosure Sell Your House In 7 Days Sell Or Lease Your Home Cash For Your House Don’t Be A Sheep In The Herd . . . : Don’t Be A Sheep In The Herd . . . As soon as you open your mind to doing things differently, the doors of opportunity practically fly off the hinges Your offer needs to be irresistible And Prospects know you exist, where to find you, how to do business with you, etc Remember we live in the era of convenience. The easier you make it for your Prospects, the more likely they are to do a deal with you The Power Of Marketing – Which Most People Ignore : The Power Of Marketing – Which Most People Ignore So what kind of innovative strategies will help you achieve good leverage within your farm market? How do you use this leverage to jump ahead of your competitors in your marketplace? The answer is right in front of you, a part of the word “marketplace” itself: Marketing Definition Of Marketing: : Definition Of Marketing: My definition of marketing is simple: It’s all about “teaching” the folks in a given marketplace that your particular business can solve their problem, fill their voids, or achieve opportunities, hopes, and goals the way no other business can Seven Ways To Win & Influence Prospects . . . : Seven Ways To Win & Influence Prospects . . . 1. Write good headlines: No matter how good the rest of your ad is, your audience won’t ever see it if they don’t get past the headline Your headline must instantly telegraph to your prospects the biggest, most appealing specific benefit or payoff they can receive from contacting your company It must be catchy, and it must contain key words or phrases that will pop up from the page – and they believe are true! Seven Ways To Win & Influence Prospects . . . : Seven Ways To Win & Influence Prospects . . . 2. Set yourself apart Distinguish your business from every other competitor by addressing an obvious void in the marketplace that you alone can honestly fill - and be prepared to fill it Set your Prospects’ selling criteria for them, so that only you can clear that bar Focus on specifics that are sorely lacking in the marketplace and make it your own Seven Ways To Win & Influence Prospects . . . : 3. Offer proof to build your credibility Provide for your claims, include client testimonials, quotes, quotes from experts Contrast your performance, offers, or support with the competition’s In other words – put your money where your month is, and prove it! Seven Ways To Win & Influence Prospects . . . Seven Ways To Win & Influence Prospects . . . : 4. Reverse your customers risk Put the onus on yourself Tell your prospects you’ll pay for their time; i.e. – give them a coupon for a moving company, or a Wal-Mart card, etc; if you have not given them a reasonable offer If this isn’t practical, guarantee some element of the transaction as a reassurance Taking the burden of risk and uncertainty off a Prospect will result in higher (and quicker) deals, even when you factor in the cost of doing it this way Seven Ways To Win & Influence Prospects . . . Seven Ways To Win & Influence Prospects . . . : 5. Include a call to action Now that those in your farm market read your ad or visit your web site, what’s next? Don’t make the next step ambiguous Your farm market is virtually begging to be led by a trusted advisor right now, so take the helm and be specific - tell them how you can help Tell them exactly what to do, why to do it, what benefits they can expect from taking action – and what dangers or penalties will result from delay Examples: “Call Now” – “Schedule A Consultation Today” – “Sell Before The Market Gets Worse” Seven Ways To Win & Influence Prospects . . . Seven Ways To Win & Influence Prospects . . . : 6. Offer a bonus Whether it’s a coupon, a discount, and exceptional warranty, and additional product or service piled on top of the basic transaction, or a promise of preferential treatment treatment for fast-actors Examples: “Get on my VIP list” – “Sign today and I will pay to move you” – “If we do business before the end of the week, I will pay your closing cost” Seven Ways To Win & Influence Prospects . . . Seven Ways To Win & Influence Prospects . . . : 7. Summarize your offer By summarizing your offer at the end of your ad, you are seizing the moment to “bring home” Reiterate the problem you are able to solve The benefits your buyers will gain And the upside with no downside Then tell them again to act now Seven Ways To Win & Influence Prospects . . . Your Ads Need To Be Irresistible . . . : Your Ads Need To Be Irresistible . . . Focus on the “pay-off” of them meeting with you, so you can make an offer – and have a chance to make a deal on this piece of property that qualifies BECAUSE THE BASIC LAW IS MAKE OFFER’S TO MOTIVATED SELLERS TO GET KILLER DEALS You’ve got to promise your prospect something really valuable that will stick in the Prospects mind Whether it’s a benefit, a bit of exclusive information, or a chance to get a really good offer – this will make them really want to hear your offers – with hope of selling to you and end this problem for him Slide 18: It’s about respecting and empathetically grasping the mind of your client and the needs of the market, so that you’re the only really viable provider - in his/her mind You have to understand the problems that the Prospect is having, and create a brilliant solution It’s kind of like being in love. The object of your affection basically becomes the center of your whole world Everything fades into a distance, you live breathe, and dream that special somebody - completely in tune with the prospects needs Your relationship with Prospects has to be similar to this – if you want to be extremely successful Respect Your Prospects & Your Farm Area . . . Unique Sell Proposition (USP) . . . : USP: Something you project that favorably differentiates you from the other direct or indirect competition This USP clearly shows the Prospect what you can give him/her and be the best solution to alleviate their problem or pain In today’s economy it is best to do this in a consultive manor so you can be the most trusted advisor in your farm market Unique Sell Proposition (USP) . . . Who Are Our Target Prospects . . . : Who Are Our Target Prospects . . . Divorced People Forced Transfer Can’t Afford Payments Loss Of Job Death Of A Spouse Failing Business Failing Health Inherited Major Lawsuit Outgrown House House Too Large Built A New House Wants To Move Back Home Wants To Retire To Another State Too Old To Maintain Bankruptcy In, Or About To Be, In Foreclosure REO’s Very Little Equity Absentee Owners Expired Listings Burned Out Landlords Desktop Technology To Find These Folks . . . : Desktop Technology To Find These Folks . . . Go to:www.google.com/alerts Be OUTRAGEOUS When Mailing . . . : Be OUTRAGEOUS When Mailing . . . . . . And Get Attention www.walletmailer.com www.3dmailresults.com www.3dmailresults.com www.rstmkt.com.com Don’t Forget The Yellow Letter: : Don’t Forget The Yellow Letter: I have found the yellow letter campaign to be most cost effective, and get the highest response http://yellowletterscomplete.com People Are Suffering NOW . . . : People Are Suffering NOW . . . Many people are struggling with the economy and rising costs, just as some of you are Here’s a sobering fact: 80 percent of business is struggling or regressing This causing employee’s lot’s of turmoil and agony, reduced salaries, and make decisions that may not have been thought of just months ago This is why you must let everyone know what you do – and fast! Three Kinds Of People: : Three Kinds Of People: People who make things happen People who watch things happen And people to whom things always seem to happen Which Will You Be – After Today? You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.