Alumni Survey for website 11.16.09

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Alumni Survey 2009 : 

McDaniel College Alumni Survey 2009 Alumni Survey 2009

Timing, Demographics, ResultsDistributed in Spring 2009 to alumni graduates in the classes of 1960-20062,043 alumni participated in the survey; a 29.4% return rate Overall PurposeTo determine what encourages alumni to remain active in alumni relations, to assess alumni image and impressions of the College and its outreach programs and to understand why alumni may or may not financially support the College. Research ObjectivesAssess image and impressions of the College and its academic programs.Measure likelihood of attending specific types of alumni events and/or volunteering.Assess understanding and level of importance philanthropy provides in advancing College initiatives and success. Identify factors that influence the decision to contribute to the College, reasons for not contributing to the College and the likelihood of making future contributions to the College. Raise awareness among alumni of Carpe Diem Campaign.Increase and update email addresses of alumni.Raise awareness of key communication outlets like the Alumni Online Community, Hill magazine, News@McDaniel. : 

McDaniel College Alumni Survey 2009 Timing, Demographics, ResultsDistributed in Spring 2009 to alumni graduates in the classes of 1960-20062,043 alumni participated in the survey; a 29.4% return rate Overall PurposeTo determine what encourages alumni to remain active in alumni relations, to assess alumni image and impressions of the College and its outreach programs and to understand why alumni may or may not financially support the College. Research ObjectivesAssess image and impressions of the College and its academic programs.Measure likelihood of attending specific types of alumni events and/or volunteering.Assess understanding and level of importance philanthropy provides in advancing College initiatives and success. Identify factors that influence the decision to contribute to the College, reasons for not contributing to the College and the likelihood of making future contributions to the College. Raise awareness among alumni of Carpe Diem Campaign.Increase and update email addresses of alumni.Raise awareness of key communication outlets like the Alumni Online Community, Hill magazine, News@McDaniel. Survey Details

Geographic Distribution of Study Participants : 

McDaniel College Alumni Survey 2009 Geographic Distribution of Study Participants

Connection with McDaniel College : 

McDaniel College Alumni Survey 2009 Connection with McDaniel College Most participants feel “somewhat” or “very” connected to the McDaniel College community and their classmates; almost one-third, however, feel “not at all” connected.

Connection with McDaniel College : 

McDaniel College Alumni Survey 2009 Connection with McDaniel College Alumni who indicated they feel connected to the McDaniel College community and their classmates are more likely to be donors.

Connection with McDaniel College : 

McDaniel College Alumni Survey 2009 Connection with McDaniel College Alumni indicate a relatively low level of engagement with the college’s alumni programs and services.

Connection with McDaniel College : 

McDaniel College Alumni Survey 2009 Connection with McDaniel College There is a strong and positive relationship between alumni “connectedness” and thinking about McDaniel as an alumni resource.

Positive Impressions of McDaniel : 

McDaniel College Alumni Survey 2009 Positive Impressions of McDaniel

Negative Impressions of McDaniel : 

McDaniel College Alumni Survey 2009 Negative Impressions of McDaniel

Alumni Participation : 

McDaniel College Alumni Survey 2009 Alumni Participation Almost one-third (32.3%) of participants reported they had not used any of the alumni programs or services in the last five years. One-quarter (25.9%) have used three or more alumni programs or services in the last 5 years.

Alumni Participation : 

McDaniel College Alumni Survey 2009 Alumni Participation Many participants used the alumni website, participated in class reunions, and attended sporting events and/or other homecoming events.

Alumni Participation : 

McDaniel College Alumni Survey 2009 Alumni Participation Significantly fewer alumni reported using the College’s career counseling, summer camps, and travel program.

Program Ratings : 

McDaniel College Alumni Survey 2009 Program Ratings The alumni website was used by the largest number of alumni, but received some of the lowest quality ratings. *Mean scores are based on a 5-point scale, where 1 = poor, 2 = adequate, 3 = Good, 4 = very good, and 5 = excellent.

Preferred Communications Channels for Alumni News and Events : 

McDaniel College Alumni Survey 2009 Preferred Communications Channels for Alumni News and Events

Preferred Communications Channels for Alumni News and Events : 

McDaniel College Alumni Survey 2009 Preferred Communications Channels for Alumni News and Events 67.1% of alumni selected an electronic channel (email or e-newsletter) as a preferred form of communication. More younger alumni than older alumni indicated they want to receive electronic communications.

Desired Frequency of Communications : 

McDaniel College Alumni Survey 2009 Desired Frequency of Communications Most alumni surveyed indicated they are receiving sufficient communication from McDaniel.

Philanthropic Relationship with the College : 

McDaniel College Alumni Survey 2009 Philanthropic Relationship with the College Participants indicated their level of agreement with several statements about their philanthropic relationship with McDaniel. More alumni disagreed than agreed that … Making a gift to the College is a priority for me. I make a gift to the College because I can designate my gift to a special need. *Mean scores are based on a 5-point scale, where 1 = strongly disagree and 5 = strongly agree.

Philanthropic Relationship with the College : 

McDaniel College Alumni Survey 2009 Philanthropic Relationship with the College More alumni agreed than disagreed that … Alumni giving is an integral part of advancing the College’s initiatives and future success. Alumni giving is an integral part of covering the College’s annual operating expenses. I recognize that other alumni in the past made gifts to the College that helped me afford my education. I make a gift to McDaniel because I wish to support current students. I only make a gift to the College if I have a surplus of disposable income. *Mean scores are based on a 5-point scale, where 1 = strongly disagree and 5 = strongly agree.

Reasons for Not Making a Gift : 

McDaniel College Alumni Survey 2009 Reasons for Not Making a Gift A total of 440 participants (22.5%) indicated they had not made a gift to the College to date. More than 80% indicated they were financially unable to contribute to the college. 34% indicated they are upset about the college’s name change.

Reasons for Not Making a Gift : 

McDaniel College Alumni Survey 2009 Reasons for Not Making a Gift

Carpe Diem Campaign – Awareness : 

McDaniel College Alumni Survey 2009 Carpe Diem Campaign – Awareness 59.3% of all alumni surveyed indicated they are aware of the Carpe Diem Campaign. Among those reporting they are unaware (40.7%), a significant percentage are non-donors (54.7%).

Carpe Diem Campaign –Giving : 

McDaniel College Alumni Survey 2009 Carpe Diem Campaign –Giving Almost half of the participants indicated they are unsure if they will make a gift to the Carpe Diem Campaign. One-third indicated they are not likely to contribute.

Carpe Diem Campaign –Giving : 

McDaniel College Alumni Survey 2009 Carpe Diem Campaign –Giving Plans to contribute to the campaign vary significantly by donor status. Not surprisingly, more donors than any other group reported they have already given or are very likely to give. More than half of the previous donors reported they were unsure at this time whether they would give to the campaign or not.

Volunteer Participation : 

McDaniel College Alumni Survey 2009 Volunteer Participation The Annual Giving campaign and class reunions have the highest level of current participation.

Volunteer Participation : 

McDaniel College Alumni Survey 2009 Volunteer Participation Class reunions, regional programs, networking activities, and mentoring students have the highest level of interest and likelihood of future participation.

Volunteer Participation : 

McDaniel College Alumni Survey 2009 Volunteer Participation Affinity reunions, Career Services, seminars/symposia, and the Annual Giving campaign are lowest in terms of alumni interest.

Volunteer Participation : 

McDaniel College Alumni Survey 2009 Volunteer Participation The Annual Giving campaign, Career Services, and the Alumni Association have the highest levels of attrition. The table below includes 242 unique alumni.

Volunteer Participation : 

McDaniel College Alumni Survey 2009 Volunteer Participation Not surprisingly, more donors than non-donors and lapsed donors are interested in participating in alumni events in the future. Alumni from 1960-1979 are more likely to participate in class reunions, Annual Giving campaigns, regional programs and events, and the Alumni Association than alumni from more recent class years. Younger alumni (from 2000-2006) are more likely to participate in alumni events in the future than others. Maryland residents are more interested in participating in alumni events in the future than alumni living outside Maryland.

Off-Campus Event Participation : 

McDaniel College Alumni Survey 2009 Off-Campus Event Participation Two-thirds of all alumni surveyed indicated they have not attended any off-campus alumni events in past 5 years.

Reasons for Attending an Off-Campus Event : 

McDaniel College Alumni Survey 2009 Reasons for Attending an Off-Campus Event The most important reason why alumni attend off-campus events is to meet and socialize with fellow alumni. “Networking” opportunities account for 80% of the reasons given for attending an off-campus event.

Alumni Survey Strategic Initiatives : 

McDaniel College Alumni Survey 2009 Alumni Survey Strategic Initiatives Develop executive summary and version of powerpoint with major findings and share with campus community, volunteer leaders and all alumni. Connect with alumni who indicated they were interested in working with class reunions, regional events. Communicate how critical financial gifts are and how they are used. Utilize Alumni Council and alumni leaders as focus group participants to identify hallmark programs and develop planning to strengthen these outreach activities. Provide detailed information on the Carpe Diem Campaign to alumni who specifically requested it and expand more general information to a larger pool of alumni. Share alumni survey findings on the college website and increase visibility of Alumni Association volunteer opportunities as well as hallmark alumni programs. Review profile of pool who “rarely think about alumni programs and services” then look for ways to communicate with alumni that are not solicitations – and to market benefits “beyond the diploma.”

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